Shijia Li
Principal Business Analyst at OKX | Hong Kong SAR
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Shijia Li is a seasoned Senior Data Scientist and Senior Manager at American Express, bringing nearly a decade of experience in leveraging data-driven insights to enhance business outcomes across diverse sectors. In her current role within the Digital Acquisition team for Global Commercial Products, Shijia spearheads innovative product and incentive personalization strategies that optimize user engagement and drive acquisition. Her expertise in machine learning is exemplified through her development of an advanced Anonymous Cookie Classification model, which enhances targeting optimization across digital channels, ensuring that marketing efforts are both efficient and effective.
In addition to her work in digital acquisition, Shijia plays a pivotal role in Credit Risk Management for Global Consumer Services. Here, she focuses on crafting robust credit authorization strategies that support a staggering $200 billion in annual point-of-sale transactions across international markets. By employing sophisticated machine learning techniques to predict the probability of default, she provides actionable insights that not only mitigate risk but also enhance customer retention.
Shijia’s proficiency in SQL, A/B testing, and statistical analysis, combined with her adeptness in tools such as Pandas, NumPy, Scikit-Learn, and XGBoost, allows her to navigate and analyze large-scale datasets with ease. Her ability to translate complex data into strategic recommendations has made her a key player in driving revenue growth and fostering cross-functional collaboration within American Express. As she continues to innovate and lead analytical initiatives, Shijia remains committed to harnessing the power of data science to shape the future of financial services.
Principal Business Analyst at OKX in April 2024 to Present
Data Science Manager at Tencent in September 2020 to April 2024
Senior Data Scientist / Senior Manager at American Express in July 2015 to September 2020
Data Scientist at Novus Partners, Inc. in October 2013 to July 2015
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Fudan University, Bachelor of Science (BS), January 2008 to January 2012
Cornell University, Master of Engineering (MEng), January 2012 to January 2013
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SQL
Machine Learning
A/B Testing
Digital Marketing
credit risk
Product Management
Python
Data Science
Customer Acquisition
Customer Retention
Customer Engagement
Data Analytics
Data Visualization
Statistical Analysis
Pandas (Software)
NumPy
PySpark
Hadoop
Hive
Scikit-Learn
XGBoost
Random Forest
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Discover more about OKXWhat is Shijia Li email address?
Email Shijia Li at [email protected] and [email protected]. This email is the most updated Shijia Li's email found in 2026.
How to contact Shijia Li?
To contact Shijia Li send an email to [email protected] or [email protected].
What company does Shijia Li work for?
Shijia Li works for OKX
What is Shijia Li's role at OKX?
Shijia Li is Principal Business Analyst
What is Shijia Li's Phone Number?
Shijia Li's phone (**) *** *** 200
What industry does Shijia Li work in?
Shijia Li works in the Financial Services industry.
Shijia Li Email Addresses
Shijia Li Phone Numbers
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