Shelby Ratchford
Sr. Director Sales Integration & Planning, Partner Platform Management at Florida Blue | Jacksonville, Florida, United States
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As the Sr. Director of Sales Integration & Planning at Florida Blue, Shelby Ratchford brings over 20 years of extensive experience in relationship management and strategic planning within the health insurance sector. In her current role, Shelby is pivotal in leading the Sales organizational development strategy, where she meticulously assesses infrastructure and identifies staff development and training needs. This proactive approach not only enhances program development but also strengthens overall performance, ensuring that operational goals are consistently met.
Shelby’s expertise in project management and process improvement is evident through her successful oversight of the National Sales Platform Partnerships, which serve over 800,000 members. As the single point of contact for these partnerships, she effectively navigates complex relationships and fosters collaboration across cross-functional teams, driving organizational effectiveness and change management initiatives. Her adept negotiation and problem-solving skills enable her to address challenges head-on, ensuring that strategic objectives align with the dynamic needs of the market.
In addition to her leadership in sales operations, Shelby is committed to cultivating a culture of continuous improvement and innovation. She leverages her deep understanding of agent and broker distribution channels to implement effective sales strategies that resonate with stakeholders. By combining her strategic thinking with her strong communication and collaboration skills, Shelby not only influences her team but also contributes to the broader goals of Florida Blue, positioning the organization as a leader in the health insurance industry.
Sr. Director Sales Integration & Planning, Partner Platform Management at Florida Blue in April 2019 to Present
Sr. Director ASO Office Integration, Strategic Planning and Partner Management at Florida Blue in March 2021 to Present
Director Sales Integration & Planning, Alliance Partner Management at Florida Blue in April 2018 to April 2019
Sr Manager Employer Markets Sales, Strategy, Integration and Distribution at Florida Blue in October 2012 to April 2018
Chief of Staff to VP of Local Market Sales at Florida Blue in April 2011 to October 2012
Deployment Lead at Florida Blue in December 2006 to April 2011
Sales/Marketing Specialist at WJXT-TV Channel 4 News in June 2004 to December 2006
Recruiting/Sales Agent at Randstad Work Solutions in March 2003 to May 2004
Sales/Account Manager WAPE 95.1FM at Cox Radio in June 2002 to March 2003
Senior Media Buyer at Affiliated Media Group in June 1999 to May 2001
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Cross-functional Team Leadership
Marketing
Account Management
Advertising
Team Building
Outlook
Strategic Planning
Microsoft Excel
Microsoft Word
Healthcare
Strategy
Budgets
Change Management
Marketing Strategy
Management
Leadership
Business Process Improvement
Budgeting
Sales
Customer Service
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Discover more about Florida BlueWhat is Shelby Ratchford email address?
Email Shelby Ratchford at [email protected] and [email protected]. This email is the most updated Shelby Ratchford email found in 2026.
What is Shelby Ratchford phone number?
Shelby Ratchford phone number is +19046167385 and +18126170934.
How to contact Shelby Ratchford?
To contact Shelby Ratchford send an email to [email protected] or [email protected]. If you want to call Shelby Ratchford try calling on +19046167385 and +18126170934. (updated on September 13, 2024)
What company does Shelby Ratchford work for?
Shelby Ratchford works for Florida Blue
What is Shelby Ratchford's role at Florida Blue?
Shelby Ratchford is Sr. Director Sales Integration & Planning, Partner Platform Management
What industry does Shelby Ratchford work in?
Shelby Ratchford works in the Insurance industry.
Shelby Ratchford Email Addresses
Shelby Ratchford Phone Numbers
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