Shelby Alexander
Associate Creative Director / Brand Creative Manager (Barbie) at Mattel, Inc. | Los Angeles, California, United States
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Shelby Alexander is a dynamic Creative Manager and Senior Art Director at Mattel, Inc., where she plays a pivotal role in shaping the visual identity and brand strategy for the iconic Barbie brand. With a robust background in the consumer packaged goods (CPG) industry, Shelby leverages her expertise in creative direction for video and photography to craft compelling narratives that resonate with diverse audiences. Her leadership extends to managing a talented team of lead and senior designers, fostering a collaborative environment that encourages innovation and creativity in every project.
At Mattel, Shelby is instrumental in developing 360-degree brand campaigns that not only elevate Barbie's presence in the market but also engage target consumers through captivating demand creation videos and merchandising guides. Her strategic approach ensures that each campaign aligns with Barbie's core values while pushing the boundaries of visual storytelling. With a keen eye for design and a deep understanding of brand art direction, she excels in translating complex concepts into visually stunning and marketable assets.
Shelby's academic foundation from the University of Notre Dame, combined with her extensive experience in the skincare and beauty sectors, enriches her creative process. Her fine art background, highlighted by numerous gallery exhibitions, informs her design thinking and enhances her ability to create unique visual experiences. Proficient in tools such as Adobe Photoshop and Microsoft Office, Shelby is adept at managing projects from conception to execution, ensuring that every piece of collateral reflects the brand's ethos and captivates its audience. As she continues to drive Barbie's creative vision forward, Shelby remains committed to pushing the envelope in brand design, making a lasting impact in the industry.
Associate Creative Director / Brand Creative Manager (Barbie) at Mattel, Inc. in May 2024 to Present
Art Director, Brand Design (Barbie) at Mattel, Inc. in July 2022 to May 2024
Designer/Design Manager, Beauty (Skin Care) at Procter & Gamble in June 2019 to July 2022
Small Business Owner | Fine Artist at Bad Talents Creative Studio in May 2016 to June 2022
Lead Designer at Project Lead The Way in February 2019 to August 2019
Graphic Designer, Advertising & Branding at Indiana Farm Bureau Insurance in July 2017 to February 2019
Imaging Representative, Technology Division at Indiana Farm Bureau Insurance in December 2016 to July 2017
Interior Design Intern at Dare to Design LLC in December 2016 to June 2017
Guest Services & Call Center Associate (Special Exhibition - Dream Cars) at Indianapolis Museum of Art in April 2015 to September 2015
Digital Image Technician at Visual Resources Center of Hesburgh Library, University of Notre Dame in August 2013 to June 2014
Studio Resident at South Bend Museum of Art in April 2013 to June 2014
Exhibition Intern at Mattress Factory in August 2013 to September 2013
Chair of Marketing & Design at University of Notre Dame in August 2011 to May 2012
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Brand Awareness
Digital Strategy
Branding
Digital Marketing
Social Media Communications
Personal Care Products
Creative Strategy
Brand Marketing
Cosmetics
Brand Partnerships
Graphics
Experience Design
Strategic Leadership
Motion Design
Growth Marketing
Video
Brand Design
Marketing Design
ChatGPT
Midjourney
Artificial Intelligence (AI)
Adobe Premiere Pro
Adobe Firefly
Figma (Software)
Beauty Design
Skincare Design
Beauty and Skincare Creative
Beauty and Skincare
Creative Concepting
Creative Work
Visual Merchandising
Visual Identity
Beauty
Brand Building
Creative Direction
Video Production
Team Management
Art Direction
Adobe Creative Suite
Graphic Design
Branding & Identity
Brand Development
Packaging Design
Retail Design
Digital Media
Illustration
User Interface Design
Print Design
Typography
Copywriting
Writing
Digital Illustration
Fashion Design
Photography
Social Media
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
HTML5
Cascading Style Sheets (CSS)
JavaScript
Microsoft Office
Microsoft Excel
Adobe Acrobat
PowerPoint
Team Leadership
Mentoring
Time Management
Organization Skills
Visual Communication
Design Thinking
Coaching & Mentoring
Digital Design
Color Theory
Brand Identity
eCommerce design
Brand Strategy
Design
Leadership
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Discover more about Mattel, Inc.What is Shelby Alexander email address?
Email Shelby Alexander at [email protected]. This email is the most updated Shelby Alexander email found in 2026.
What is Shelby Alexander phone number?
Shelby Alexander phone number is +15133855788.
How to contact Shelby Alexander?
To contact Shelby Alexander send an email to [email protected]. If you want to call Shelby Alexander try calling on +15133855788.
What company does Shelby Alexander work for?
Shelby Alexander works for Mattel, Inc.
What is Shelby Alexander's role at Mattel, Inc.?
Shelby Alexander is Associate Creative Director / Brand Creative Manager (Barbie)
What industry does Shelby Alexander work in?
Shelby Alexander works in the Manufacturing industry.
Shelby Alexander Email Addresses
Shelby Alexander Phone Numbers
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