Sharon Allen

Chief Marketing Officer/Deputy Director Sales & Marketing at California State Lottery | Los Angeles Metropolitan Area

About Sharon Allen

As the Chief Marketing Officer and Deputy Director of Sales & Marketing at the California State Lottery, Sharon Allen plays a pivotal role in shaping the organization’s brand vision and strategic direction. Appointed by the Governor of California, Sharon leads the Sales & Marketing division of the second largest lottery in the United States, where her expertise in entertainment, media, and consumer products is instrumental in driving revenue growth. Under her leadership, the California Lottery is not only focused on generating revenue but also on fulfilling its mission to provide supplemental funding to California public schools through innovative lottery games.

Sharon has spearheaded several key projects that leverage new media and digital marketing strategies to enhance brand engagement and reach diverse audiences. Her ability to execute breakthrough marketing campaigns has captivated players and significantly increased participation in lottery games. By integrating mobile marketing and content strategy, she has successfully modernized the Lottery’s approach, making it more accessible and appealing to a younger demographic.

With a proven track record in brand marketing and consumer marketing, Sharon excels in leading cross-functional teams to deliver exceptional results. Her strategic insights into search engine marketing (SEM) and broadcast initiatives have further solidified the California Lottery’s position in a competitive landscape. As she continues to innovate and inspire, Sharon Allen remains committed to enhancing the Lottery’s impact on public education while ensuring a captivating experience for all players.

Sharon Allen Work

Chief Marketing Officer/Deputy Director Sales & Marketing at California State Lottery in January 2017 to Present

Senior Vice President, Marketing Strategy, NBC Entertainment at NBCUniversal, Inc. in January 2011 to December 2015

Senior Vice President/Vice President, Program Marketing & Advertising at Showtime Networks in January 2005 to January 2011

Sharon Allen Skills

Marketing Communications

Digital Media

Television

About Sharon Allen's Current Company

California State Lottery

Discover more about California State Lottery

Frequently Asked Questions about Sharon Allen

What is Sharon Allen email address?

Email Sharon Allen at [email protected] and [email protected]. This email is the most updated Sharon Allen's email found in 2025.

What is Sharon Allen phone number?

Sharon Allen phone number is 213-553-9380.

How to contact Sharon Allen?

To contact Sharon Allen send an email to [email protected] or [email protected]. If you want to call Sharon Allen try calling on 213-553-9380. (updated on January 18, 2024)

What company does Sharon Allen work for?

Sharon Allen works for California State Lottery

What is Sharon Allen's role at California State Lottery?

Sharon Allen is Chief Marketing Officer/Deputy Director Sales & Marketing

What industry does Sharon Allen work in?

Sharon Allen works in the Entertainment industry.