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Sharlene Dozois

Chief Marketing Officer @ Stack8 Technologies

Accomplished Sales and Marketing Executive

Montreal, Canada Area

Ranked #833 out of 16,660 for Chief Marketing Officer in United States

Section title

Sharlene Dozois's Email Addresses & Phone Numbers

Sharlene Dozois's Work Experience

Stack8 Technologies

Chief Marketing Officer

March 2015 to Present

Montreal, Canada Area

Kitco Metals Inc.

Chief Marketing Officer

2014 to 2015

Montreal, Canada Area

Kitco Metals Inc.

Director of Marketing and Customer Experience

2012 to 2014

Montreal, Canada Area

Sharlene Dozois's Education

Concordia University

Bachelor's degree Business/Commerce

Sharlene Dozois's Professional Skills Radar Chart

Based on our findings, Sharlene Dozois is ...

Supportive
Leader
Communicator

What's on Sharlene Dozois's mind?

Based on our findings, Sharlene Dozois is ...

50% Left Brained
50% Right Brained

Sharlene Dozois's Estimated Salary Range

About Sharlene Dozois's Current Company

Stack8 Technologies

Frequently Asked Questions about Sharlene Dozois

What company does Sharlene Dozois work for?

Sharlene Dozois works for Stack8 Technologies


What is Sharlene Dozois's role at Stack8 Technologies?

Sharlene Dozois is Chief Marketing Officer


What is Sharlene Dozois's personal email address?

Sharlene Dozois's personal email address is sh****[email protected]


What is Sharlene Dozois's business email address?

Sharlene Dozois's business email address is s****[email protected]


What is Sharlene Dozois's Phone Number?

Sharlene Dozois's phone (416) ***-*568


What industry does Sharlene Dozois work in?

Sharlene Dozois works in the Marketing and Advertising industry.


Who are Sharlene Dozois's colleagues?

Sharlene Dozois's colleagues are Robert Schooley, Armani Douglas, Christina Cuatto, Michael Feuell, Sara Pelecas, Steven Mattera, Kris Jirapinyo, Bo Arnoldson, Hillary White, and Greg D'Andrea


About Sharlene Dozois

📖 Summary

An accomplished and versatile leader recognized for offering creative marketing direction and innovative solutions while directing teams to double digit performance. Particular expertise has been focused on planning, developing and executing integrated marketing strategic plans in B2B, direct to consumer, and retail environments. A strategic marketing mind with expertise in the e-commerce, media, logistics and telecommunications industries. Particular focus lies in digital marketing, inbound marketing, lead generation campaigns, content marketing, advertising sales, nurture campaigns, retargeting, SEO and social media. • Vision, Strategy, Execution & Leadership • Sales & Business Development • Digital Marketing Strategy • Customer Experience/Branding • Project Management • Planning & Forecasting • Employee Engagement & Motivation • CRM & Sales Funnel Management • P&L Management Responsibility • Business Intelligence & KPIsChief Marketing Officer @ From March 2015 to Present (10 months) Montreal, Canada AreaChief Marketing Officer @ Kitco Metals ~ A global precious metal media and e-commerce company. Member of leadership team, manage sales and marketing team consisting of Kitco Media editorial team, Marketing communications and graphic design team, Product management and Digital Product Management, Customer experience team and advertising sales team. •Improved call centre close rates from 15% to 29% over a two-year period through training, coaching and effective funnel management. Also improved e-commerce close rate by 30% over same period by optimizing content and customer journey, and retargeting. •Deployed technology improvements at various employers including a SalesForce.com CRM implementation, the application of a sales funnel management tool, and the use of Hubspot (marketing automation)for inbound marketing and social media which optimized email campaigns to an average 35% open rate. •Formed the Business Intelligence (BI) team at Kitco to produce and analyse KPIs which initiated effective measurement of sales & marketing campaigns. •Since taking on CMO role at Kitco, achieved KPI improvements: customer experience net promoter score (NPS) from 53% to 69%, leads average growth to 750/month, and monthly revenue of product up 57%. •Built content and SEO strategy for Kitco and also launched new company branding and customer experience standards across all channels and locations (Montreal, USA, Hong Kong). From 2014 to 2015 (1 year) Montreal, Canada AreaDirector of Marketing and Customer Experience @ From 2012 to 2014 (2 years) Montreal, Canada AreaDirector of Marketing @ From 2011 to 2012 (1 year) Vice-President of Sales @ CNW ~ Founder of the Canadian commercial newswire industry. Member of leadership team, responsible for managing teams in six offices across Canada. •Implemented an innovative pricing model for clients and developed a formal take to market program for new product launches, both of which resulted in a consistent monthly planned revenue from customer base. •Directed all sales and online marketing for CNW’s media monitoring software solution (SaaS) that resulted in $1M+ annually in new revenue. •Implemented several HR initiatives including a sales team restructuring and the development of sales compensation and training programs. These actions contributed to a 30% increase in small business sales and generated $1.5M+ in new business. From 2008 to 2010 (2 years) Vice President Sales Strategy @ From 2007 to 2008 (1 year) Director of Sales @ From 2005 to 2007 (2 years) Director of Direct Sales @ Fido ~ part of Rogers Communications Inc. ~ Canada's largest provider of wireless communications. •Negotiated contract with a new concept partner for Rogers to target the youth & university market. This partner quickly became a key partner and reseller within the 1st year. •Developed and executed the national direct sales channel strategy which improved channel from 5% to 14% of the company’s total sales. From 2002 to 2005 (3 years) Sales Operations Manager @ From 2001 to 2002 (1 year) Sales Manager @ United Parcel Service Inc. ~ The largest shipment and logistics company in the world. Successive progression through various roles: Recruiter, Customer Service Representative, Account Executive, National Sales Training Manager and Sales Manager. From 1992 to 2001 (9 years) Bachelor's degree, Business/Commerce @ Concordia University Sharlene Dozois is skilled in: Strategy, Marketing, Marketing Strategy, Sales Management, Management, B2B, Direct Marketing, Sales, Social Media Marketing, Digital Marketing, Marketing Communications, Social Media, Sales Operations, Lead Generation, Leadership


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In a nutshell

Sharlene Dozois's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 3 month(s)

Sharlene Dozois's Willingness to Change Jobs

Unlikely

Likely

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