Shannon Riley
Head of Marketing at Workzone | Nashville Metropolitan Area
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Shannon Riley is a dynamic Strategic Business Consultant at Wrike, where she leverages her extensive marketing expertise to drive transformative business growth through innovative integrated campaigns. In her current role, Shannon orchestrates the alignment of sales, marketing, and product initiatives, ensuring that all efforts are strategically focused on enhancing brand influence and maximizing revenue potential. Her visionary leadership is instrumental in developing and executing comprehensive go-to-market (GTM) strategies that not only boost product adoption but also create net-new business opportunities.
One of Shannon's key projects involves spearheading a multi-channel marketing initiative that integrates CRM and database marketing capabilities to optimize customer engagement and retention. By prioritizing digital transformation, she has successfully implemented performance management frameworks that enhance team productivity and streamline marketing efforts. Her expertise in email marketing and market planning allows her to craft targeted campaigns that resonate with diverse audiences, driving remarkable acquisition and engagement metrics.
Shannon's strategic planning acumen is complemented by her strong background in healthcare marketing, where she has navigated complex regulatory environments to deliver impactful messaging. Her ability to manage accounts effectively and lead cross-functional teams has resulted in significant cost efficiencies and accelerated growth trajectories for her clients. As a thought leader in integrated marketing, Shannon continues to push the envelope, ensuring that Wrike remains at the forefront of industry innovation while delivering exceptional value to its customers.
Head of Marketing at Workzone in March 2025 to Present
Product Marketing & Solutions Consultant at Wrike in March 2021 to February 2025
Strategic Business Consultant at Wrike in February 2020 to March 2021
Vice President Marketing at Change Healthcare in February 2018 to February 2020
Head of Project Management Office at Change Healthcare in April 2016 to February 2018
Vice President Marketing & Growth at Cross Country Education in January 2015 to April 2016
Sr. Director, Marketing Campaigns at Verizon in November 2011 to January 2015
Product Marketing Manager at Verizon in January 2009 to November 2011
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Marketing Campaign Management
GTM Strategy
Marketing Analytics
ABM
Marketing Automation
Agency Relationship Management
Planning Budgeting & Forecasting
Content Strategy
Event Marketing
Generative AI for Marketing
Leadership
Consultative Approach
Enterprise Software
Software as a Service (SaaS)
Strategic Communications
Marketing Materials
Branding
Marketing Management
Business-to-Business (B2B)
Brand Strategy
Growth Marketing
Performance Marketing
Resource Allocation
Risk Management
Budget Management
Business Process Improvement
GTM STrategy
Change Management
Operational Efficiency
Solutions Marketing
Product Positioning
Storytelling
Cross-Functional Collaboration
Customer Insight
Competitive Analysis
Product Lifecycle Management
Program Management
Enterprise Project Management (EPM)
Organizational Alignment
Change Initiatives
Project Management Office (PMO)
Team Leadership
P&L Management
P&L Analysis
Strategic Partnerships
Sales Presentations
Sales Operations
Customer Retention
Healthcare
Event Management
Rebranding
Email Strategy
Go-to-Market Strategy
Thought Leadership
Marketing Stratey
Sales Enablement
Performance Management
Mergers & Acquisitions (M&A)
Start-ups
Management
Customer Acquisition
Sales Processes
B2B Marketing
Demand Generation
Digital Strategy
Market Research
New Business Development
Business Planning
Project Management
Direct Marketing
Multi-channel Marketing
Marketing Strategy
Email Marketing
Marketing Communications
Advertising
Market Planning
Online Advertising
Social Media Marketing
Marketing
Strategic Planning
Strategy
Integrated Marketing
Sales
Lead Generation
Account Management
Product Marketing
Brand Development
Online Marketing
Digital Marketing
Direct Mail
CRM
Emotional Intelligence
Strategic Thinking
Professional Communication
Interpersonal Communication
Team Management
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Discover more about WorkzoneWhat is Shannon Riley email address?
Email Shannon Riley at [email protected]. This email is the most updated Shannon Riley email found in 2026.
What is Shannon Riley phone number?
Shannon Riley phone number is +16159323564.
How to contact Shannon Riley?
To contact Shannon Riley send an email to [email protected]. If you want to call Shannon Riley try calling on +16159323564.
What company does Shannon Riley work for?
Shannon Riley works for Workzone
What is Shannon Riley's role at Workzone?
Shannon Riley is Head of Marketing
What industry does Shannon Riley work in?
Shannon Riley works in the Software Development industry.
Shannon Riley Email Addresses
Shannon Riley Phone Numbers
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