Shane Johnson
Vice President Marketing and Communications at American Alpine Club | Golden, Colorado, United States
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Shane Johnson is a dynamic marketing leader currently serving as the Vice President of Marketing and Communications at the American Alpine Club, where he leverages over 15 years of experience to drive growth and enhance brand visibility within the outdoor recreation and non-profit sectors. In his role, Shane leads a talented six-person marketing team responsible for executing an integrated marketing strategy that encompasses brand management, market research, content creation, and sales generation. His strategic vision has been instrumental in achieving a remarkable 47% year-over-year business growth, a testament to his ability to craft effective go-to-market strategies that incorporate customer lifecycle mapping and innovative campaign strategies tailored to diverse audience segments.
Shane's expertise in tradeshow marketing and cross-channel marketing has allowed the American Alpine Club to engage with its community more effectively, fostering customer loyalty and enhancing membership campaigns. His proficiency in digital advertising and social media optimization (SMO) has not only elevated the organization's online presence but also contributed to a significant increase in member engagement and retention. By focusing on customer service and business development, Shane ensures that the marketing initiatives align with the club's mission to support climbers and promote responsible climbing practices.
In addition to his tactical skills, Shane is known for his ability to lead high-performing teams, inspiring collaboration and creativity to achieve organizational objectives and key performance indicators (KPIs). His commitment to building a strong brand strategy and driving impactful marketing initiatives positions the American Alpine Club as a leader in the outdoor community, making a lasting impact on its members and the environment they cherish.
Vice President Marketing and Communications at American Alpine Club in June 2021 to Present
Marketing and Membership Director at American Alpine Club in February 2020 to June 2021
Membership Director at American Alpine Club in September 2018 to February 2020
Membership Manager at American Alpine Club in September 2016 to September 2018
Marketing Manager at Rab in September 2014 to September 2016
Sales Manager and Buyer at Bentgate Mountaineering in October 2011 to September 2014
Marketing Manager at New Image Leasing, Inc. in August 2010 to September 2011
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CRM Management
Competitive Analysis
Revenue Generation
Product Management
Multimedia Marketing Campaigns
Product Buying
Customer Relations
Brand Identity
Digital Strategy
Tradeshow Marketing
Search Engine Optimization (SEO)
Customer Loyalty
Print Advertising
Digital Ad
Rebranding
ROI Evaluation
Event Management
Membership Retention
Customer Satisfaction
Marketing Coordination
Member Growth
Membership Campaigns
Social Media Strategy
Digital Engagement
Customer Retention
Integrated Marketing
Market Research
Content Creation
Lead Generation
Marketing Budget Management
ROI Optimization
Omni-Channel Marketing
Lifecycle Marketing
Business Planning
Skill Development
Relationship Development
Market Analysis
Crisis Communications
Audience Segmentation
Landing Pages
A/B Testing
Partnership Marketing
Competitive Landscape
Budget Management
Storytelling
Direct to Consumer Marketing
Customer Lifecycle Management
Media Buying
Customer Segmentation Strategy
Customer Journey Mapping
Marketing Operations
Copywriting
Branding & Identity
Sales and Marketing
Digital Marketing
Media Strategy
Programmatic Media Buying
Sales Management
Customer Acquisition
Business Development
Social Media
Cross-Channel Marketing
Campaign Execution
Strategic Planning
B2C
Key Performance Indicators
Customer Service
Forecasting
Creative Design
Public Relations
B2B Marketing
External Communications
Communications Programs
Social Media Optimization (SMO)
Internal Marketing
Communication
Marketing Automation
Marketing Leadership
Social Media Marketing
Google Ads
Marketing Strategy
Project Management
Brand Management
Marketing
Sales
Advertising
Brand Awareness
Strategic Marketing
Brand Strategy
Strategy
Google Analytics
Team Leadership
Leadership
Management
Cross-functional Team Leadership
Outdoor Industry
Microsoft Excel
Data Analysis
Return on Investment
KPI Dashboards
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Discover more about American Alpine ClubWhat is Shane Johnson email address?
Email Shane Johnson at [email protected] and [email protected]. This email is the most updated Shane Johnson email found in 2026.
What is Shane Johnson phone number?
Shane Johnson phone number is +16143290228 and +16147539531.
How to contact Shane Johnson?
To contact Shane Johnson send an email to [email protected] or [email protected]. If you want to call Shane Johnson try calling on +16143290228 and +16147539531. (updated on September 13, 2024)
What is Shane Johnson net worth?
Shane Johnson has an estimated net worth of $750,000 to $999,999
What company does Shane Johnson work for?
Shane Johnson works for American Alpine Club
What is Shane Johnson's role at American Alpine Club?
Shane Johnson is Vice President Marketing and Communications
What industry does Shane Johnson work in?
Shane Johnson works in the Non-Profit Organizations industry.
Shane Johnson Email Addresses
Shane Johnson Phone Numbers
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