Shalane Barrett
Senior Vice President, Paid Media at Culture ONE World | Washington, District of Columbia, United States
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Shalane Barrett serves as the Senior Vice President of Media at Culture ONE World, where she leverages her extensive fifteen-year background in media strategy and integrated marketing communications to drive impactful campaigns across diverse sectors. With a wealth of international and local experience, Shalane has honed her expertise in navigating the complexities of industries such as finance, consumer packaged goods, spirits, and government communication. Her impressive track record includes managing media plans and executing strategies for three Fortune 50 giants—Johnson & Johnson, Procter & Gamble, and Bank of America—demonstrating her ability to deliver results in high-stakes environments.
In her current role, Shalane oversees a dynamic team of eight professionals, guiding them in the development of innovative paid media, social media, and content strategies that resonate with multicultural audiences. She adeptly manages the departmental budget, ensuring optimal resource allocation while fostering team performance and growth. Beyond operational leadership, Shalane plays a pivotal role in new business development, contributing to thought leadership initiatives that position Culture ONE World at the forefront of the media landscape.
Her skill set encompasses a broad range of competencies, including public relations, digital marketing, and event management, all underscored by her commitment to cultural competency and multi-cultural team leadership. Shalane’s passion for employee training and public speaking further enhances her ability to inspire and mentor her team, ensuring they remain at the cutting edge of industry trends. Through her strategic vision and collaborative approach, Shalane Barrett continues to elevate the media strategies at Culture ONE World, driving meaningful engagement and fostering a deeper connection between brands and their audiences.
Senior Vice President, Paid Media at Culture ONE World in January 2024 to Present
VP, Group Media Director at Culture ONE World in June 2022 to January 2024
Adjunct Professor at Michigan State University in January 2022 to January 2024
Media Director at Wavemaker US in October 2020 to May 2022
Brand Management Intern at Procter & Gamble in May 2021 to July 2021
Associate Media Director at Wavemaker in May 2017 to October 2020
Media Specialist at The Company. in October 2016 to May 2017
Media Manager at UM Worldwide in October 2013 to August 2016
Media Supervisor at Starcom MediaVest Group in November 2010 to July 2013
Media Associate at Starcom MediaVest Group in June 2008 to October 2010
Intern- HR Communications at Dow Chemical in May 2007 to May 2008
Intern at Big Ten Network in August 2007 to December 2007
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International Marketing
Brand Management
University Teaching
New Business Development
People Development
Data Analytics
Client Services
Executive Leadership
Paid Media Strategy
Paid Media Advertising
Cross-functional Team Leadership
Project Planning
Thought Leadership
Employee Learning & Development
Budget Management
Google Ads
Microsoft Outlook
Employee Training
Cultural Diversity
Team Management
Recruiting
Project Management
Diversity, Equity, and Inclusion (DEI) Initiative Implementation
Teaching
Public Speaking
Microsoft PowerPoint
Media Planning
Public Relations
Event Management
Multicultural Marketing
Communications Planning
Market Planning
Media Relations
Social Media Marketing
Marketing Strategy
Digital Media
Strategy
Television
Competitive Analysis
Media Strategy
Media Buying
Integrated Marketing
Digital Marketing
Business Writing
Multi-Cultural Team Leadership
Cultural Competency
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Discover more about Culture ONE WorldWhat is Shalane Barrett email address?
Email Shalane Barrett at [email protected]. This email is the most updated Shalane Barrett email found in 2026.
What is Shalane Barrett phone number?
Shalane Barrett phone number is +13122858139 and +17733732465.
How to contact Shalane Barrett?
To contact Shalane Barrett send an email to [email protected]. If you want to call Shalane Barrett try calling on +13122858139 and +17733732465.
What is Shalane Barrett net worth?
Shalane Barrett has an estimated net worth of -$2,499 to $2,499
What company does Shalane Barrett work for?
Shalane Barrett works for Culture ONE World
What is Shalane Barrett's role at Culture ONE World?
Shalane Barrett is Senior Vice President, Paid Media
What industry does Shalane Barrett work in?
Shalane Barrett works in the Advertising Services industry.
Shalane Barrett Email Addresses
Shalane Barrett Phone Numbers
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