I specialise in revamping the e-commerce abilities of the companies I work with; be it achieving better conversion rates, a site redesign, or increased brand awareness. I get to combine the things I love: expanding on my knowledge of e-commerce and online retail as well as working with talented developers, graphic designers, and marketing agencies. Specialities include: E-commerce, agency management, website management, web project management, online marketing, digital strategy, SEO, email marketing, branding, user experience, knowledge of fundamentals of front end development, Google Analytics, Google Merchant Center, Webmaster Tools. I've worked extensively with the following platforms/providers too: Platforms: BT Fresca, Magento, Custom platforms e.g Paraspar ERP Systems: Sage 300 Email: Ecircle, Email Vision, Mailchimp Third Party tools: Wufoo, Survey Monkey Ticketing sytems: JIRA, Basecamp

Web Manager (contract) @ From August 2015 to Present (5 months) E-Commerce Manager @ Working with Yoo, a renowned residential and hotel design company founded by International property entrepreneur John Hitchcox and designer Philippe Starck. The main responsibility of this role is to establish and grow the ecommerce side of the business. This involves managing site design, development, and driving commercial performance. From March 2014 to March 2015 (1 year 1 month) London, United KingdomWeb Manager @ Worked with award winning UK children's retailer GLTC to support delivery of its online objectives. I have a keen interest in new developments within the online industry, and solid background in ecommerce managing successful retail sites. This role involved: Managing the GLTC site with a strong focus on providing first class usability, and maximising sales to grow the business. Project managing internal teams and external suppliers - Web development, SEO, Email Marketing. Working with Head of Marketing towards critical milestones including delivery of website projects, and all online marketing activity. Planning and reporting - Using Google Analytics, Google Webmaster tools and the Merchant Center. Technical support - First point of contact for development and ecommerce platform queries From June 2012 to December 2013 (1 year 7 months) London, United KingdomWeb and E-Commerce Manager @ Delivered Ecommerce strategy within the business. Heading up the Web team in the London office, I worked with the Marketing/ Strategists/Merchandising/Product/ Design and Development teams across New York, London and China to ensure the company online store was performing optimally at all times. From September 2010 to July 2012 (1 year 11 months) Web and E-Commerce Manager @ Terra Plana was an eco shoes fashion brand. My role focussed on delivering Ecommerce strategy within the business. I worked with the Marketing/ Strategists/Merchandising/Product/ Design and Development teams to ensure the company online store was performing optimally at all times. From September 2010 to September 2011 (1 year 1 month) Web Co-ordinator @ Dealing with merchandising, design, product development, and marketing teams to ensure the Sweaty Betty website was always up to date in time for seasonal launches. Directly responsible for marketing emails, hosting, web developer, and overseeing web projects. From September 2009 to September 2010 (1 year 1 month) Web Developer Intern @ Creating design concepts for websites, front end development with HTML, CSS, Javascript. Dealing with clients on a daily basis. From January 2009 to August 2009 (8 months)

MSc, Design and Digital Media @ The University of Edinburgh From 2007 to 2008 BSc IT, Information Technology @ Uganda Martyrs University From 2004 to 2007 Seema Herron is skilled in: SEO, PPC, CSS, JavaScript, Email Marketing, Photoshop, HTML, Project Management, E-commerce, Google Analytics, Managing Agency Relationships, Usability Testing, Digital Strategy, Marketing, WordPress