Scott Reina
Director, Consumer Insights at Santander Bank, N.A. | United States
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Scott Reina serves as the Director of Consumer Insights at Santander Bank, N.A., where he leverages his extensive expertise in both qualitative and quantitative research methodologies to drive strategic decision-making. With a vision-driven approach, Scott transcends traditional data analysis by focusing on actionable insights that empower the organization to better understand and serve its customers. His ability to transform complex business questions into straightforward, implementable strategies has made him an invaluable asset to the bank's leadership team.
At Santander, Scott spearheads key projects that delve deep into consumer behavior, utilizing advanced analytics tools such as SPSS and segmentation techniques to uncover critical consumer truths. His proficiency in conducting focus groups and ethnographic studies allows him to capture the nuanced narratives that shape customer experiences, ensuring that the bank's offerings resonate with its diverse clientele. By fostering a collaborative culture where analytics and creativity intersect, Scott champions strategic storytelling as a vital component of the bank's marketing and product development efforts.
Scott's commitment to driving growth opportunities is evident in his work with the C-suite, where he provides clear, actionable guidance that aligns with the bank's overarching objectives. His unique blend of skills—ranging from survey design to in-depth analytics—enables him to unlock insights that not only enhance customer satisfaction but also bolster Santander's competitive edge in the financial services industry. As a leader in strategic story-selling, Scott Reina continues to cultivate the customer narrative, ensuring that Santander Bank remains attuned to the evolving needs and preferences of its customers.
Director, Consumer Insights at Santander Bank, N.A. in February 2022 to Present
Consumer Insights at CVS Health in September 2017 to February 2022
Consumer Insights at Publix Super Markets in March 2014 to August 2017
Consumer Insights at Cox Communications in February 2013 to March 2014
Consumer Insights at Walt Disney World in January 2012 to January 2013
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SPSS
Segmentation
Qualitative Research
Focus Groups
Ethnography
Survey Design
Strategy
Consumer Insight
Customer Insight
Marketing Strategy
Quantitative Research
Analytics
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Discover more about Santander Bank, N.A.What is Scott Reina email address?
Email Scott Reina at [email protected] and [email protected]. This email is the most updated Scott Reina email found in 2026.
What is Scott Reina phone number?
Scott Reina phone number is +17246568030 and +13036458958.
How to contact Scott Reina?
To contact Scott Reina send an email to [email protected] or [email protected]. If you want to call Scott Reina try calling on +17246568030 and +13036458958.
What company does Scott Reina work for?
Scott Reina works for Santander Bank, N.A.
What is Scott Reina's role at Santander Bank, N.A.?
Scott Reina is Director, Consumer Insights
What industry does Scott Reina work in?
Scott Reina works in the Banking industry.
Scott Reina Email Addresses
Scott Reina Phone Numbers
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