Scott Marshall
Digital Marketing Enablement Director at Caterpillar Inc. | Raleigh-Durham-Chapel Hill Area
Engage
candidates 10x faster
Enjoy unlimited access and discover candidates outside of LinkedIn
Trusted by 1.4M users from 76% of Fortune 500 companies
The most accurate data ever
CCPA Compliant
GDPR Compliant
150M
Personal Emails
200M
Work Emails
100M
Direct Dials
250M
Professional Profiles
40M
Company Profiles
Find anyone, anywhere
with ContactOut
today
Making remote or global hires?
Connecting
with key decision-makers? We can help.
- 40 emails / month
- 3 phone numbers / month
- Works on standard LinkedIn only
-
Work emails, personal emails,
mobile numbers
No credit card required
Scott Marshall serves as the Digital Marketing Enablement Director at Caterpillar Inc., where he leverages over 15 years of strategic marketing expertise to drive transformative digital initiatives across the organization. In his current role, Scott leads three dynamic teams within the Cat Digital Division, focusing on Enterprise Marketing Content Supply Chain, Site Engagement, and Digital Retail Shopping Experience. His leadership encompasses a diverse group of seasoned professionals, including product owners, program managers, and business analysts, all dedicated to managing a robust portfolio of over a dozen technology products and more than 60 web experiences.
Scott’s strategic vision is pivotal in executing global digital marketing initiatives, including the successful launch of new products worth over $2 billion. His proficiency in digital marketing technology transformation has not only enhanced Caterpillar's online presence but also significantly improved dealer and business enablement. With a keen focus on customer journeys and inbound lead generation, Scott ensures that marketing strategies are not only innovative but also data-driven, utilizing web analytics and SEO to optimize performance.
Managing a substantial annual budget exceeding $30 million, Scott excels in resource allocation and strategic investment, ensuring that every dollar contributes to the overarching goals of the organization. His expertise in B2B marketing strategy, coupled with a deep understanding of social media marketing and pay-per-click (PPC) campaigns, positions him as a leader in the industry. Through his commitment to leadership development and cross-channel marketing integration, Scott Marshall continues to shape the future of digital marketing at Caterpillar Inc., driving growth and enhancing customer engagement in an increasingly competitive landscape.
Digital Marketing Enablement Director at Caterpillar Inc. in May 2022 to Present
Global Digital Marketing & Analytics Sr. Manager at Caterpillar Inc. in May 2020 to May 2022
Marketing Manager - Europe, Middle East, Africa and Eurasia at Caterpillar Inc. in July 2017 to September 2020
Enterprise Digital Marketing Strategist at Caterpillar Inc. in September 2014 to July 2017
Senior Digital Strategist at Simantel in February 2012 to September 2014
Digital Marketing Director at AdCo Advertising Agency in January 2009 to February 2012
See more
See less
Integrated Marketing
Strategic Marketing
Team Leadership
Digital Strategy
Social Media Marketing
Email Marketing
Online Advertising
Interactive Marketing
SEM
Digital Marketing
Strategic Planning
Web Analytics
Social Media
Marketing Strategy
Content Marketing
B2B Marketing
Brand Awareness
Advertising
Online Marketing
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Google Analytics
Lead Generation
Team Management
Management
Leadership Development
Leadership
Strategy Execution
B2B Marketing Strategy
Marketing
Marketing Operations
Marketing Automation
Strategy
Customer Journeys
Inbound Lead Generation
Cross-functional Team Leadership
Salesforce Marketing Cloud
Data-driven Marketing
See more
See less
Discover more about Caterpillar Inc.What is Scott Marshall email address?
Email Scott Marshall at [email protected]. This email is the most updated Scott Marshall email found in 2026.
What is Scott Marshall phone number?
Scott Marshall phone number is +13096754654.
How to contact Scott Marshall?
To contact Scott Marshall send an email to [email protected]. If you want to call Scott Marshall try calling on +13096754654. (updated on October 29, 2024)
What company does Scott Marshall work for?
Scott Marshall works for Caterpillar Inc.
What is Scott Marshall's role at Caterpillar Inc.?
Scott Marshall is Digital Marketing Enablement Director
What industry does Scott Marshall work in?
Scott Marshall works in the Transportation, Logistics, Supply Chain And Storage industry.
Scott Marshall Email Addresses
Scott Marshall Phone Numbers
looking for?
Find personal and work emails for over 250M professionals.
People like Scott Marshall
Senior Manager, Performance Marketing at WSB
Manager at EY
Senior Account Executive at Think Patented
System Director, Pharmacy Business at HonorHealth
Homemaker at Home
Customer Service at SMUD
International Tax Director at Ripple
Freelance Writer (Copy & Creative) at Various online and print publications
Founder, President at Midwest Valuation Co, LLC
Program Manager, Grow with Google at Google
Senior Director of Regulatory Affairs at Abbott
Sales Director at Brickell Flatiron at CMC Real Estate
Regional Practice Manager at Hartford HealthCare
Senior Systems Administrator at World Vision USA
Senior Technical Account Manager at VMware
Executive Director, High Performance Research Computing at Texas A&M University
Engineering manager, Imaging @ FRL, Facebook at Facebook
Retired at Moro Home
Area Sales Manager at Maschinenfabrik Reinhausen
Instructional Designer at LifeSouth Community Blood Centers
Show more
Show less