Sarra Adnani's Email Addresses & Phone Numbers

Research and Design @ Vital Findings From 2015 to September 2016 (1 year) Senior Research Manager @ Lieberman Research Worldwide From November 2013 to October 2015 (2 years) los angeles, californiaYoga Teacher and Owner @ Atmananda Yoga Studio Miami/Fort Lauderdale AreaAssociate Research Director @ Zimmerman Advertising Responsible for all client consumer research needs, merging results from both...

Research and Design @ Vital Findings From 2015 to September 2016 (1 year) Senior Research Manager @ Lieberman Research Worldwide From November 2013 to October 2015 (2 years) los angeles, californiaYoga Teacher and Owner @ Atmananda Yoga Studio Miami/Fort Lauderdale AreaAssociate Research Director @ Zimmerman Advertising Responsible for all client consumer research needs, merging results from both quantitative and qualitative reports and writing/presenting overall report to the client o Manage all phases of research projects such as copy testing, brand tracking, AA&U, profiling, consumer discovery, segmentation and pre/post ad effectiveness studies+Define client objectives through Q&A sessions+Design proposals clarifying recommended methodologies and solutions to client’s objectives+Develop research materials such as screeners, surveys and discussion guides and oversee data tabulation+Write client report, combing qualitative and quantitative data, to include recommendations and implicationso Meet with clients such as Ashley Furniture HomeStore, h.h. gregg, Papa Johns, Royal Caribbean, Extended Stay America, Lane Bryant, Fix-A-Flat and White Castle to determine pain points such as declination of sales, customer definition expansion, customer profitability and ad reactiono Apply a multi-faceted approach to address research questions by carrying out qualitative, quantitative and secondary research methodologies to arrive at actionable results+Focus Groups, One-on-one interviews, Ethnocepts, Hijacks, Plannotagging, Surveys+Develop customized discussion guides, analyze and combine data to write comprehensive reports based on initial requested project parameters+Designed, implemented and maintained a brand tracker to measure awareness, past purchase, performance (revisits, NPS, price and quality) for Friendly’s, Ashley Furniture HomeStore, White Castle, Extended Stay America and h.h. gregg From November 2011 to November 2013 (2 years 1 month) Research Analyst @ Zimmerman Advertising o Developed quantitative reports and wrote screeners and survey questionnaireso Programmed, launched and monitored field surveys using Qualtrics making necessary live adjustmentso Conducted analysis from field surveys using Excel and SPSS to calculate means, percentages, medians, statistical significances using pivot tables, pie/bar charts and perceptual mapso Presented all relevant and outlying information to Associate Research Director to produce client reportso Attended Burke Institute’s tools and techniques of data analysis course to further broaden quantitative knowledge and experience From August 2010 to November 2011 (1 year 4 months) Research Associate @ Zimmerman Advertising o Responsible for all secondary research such as marketing research reports using tools such as Simmons, Mintel, and Tacticiano Compiled client quarterly reports which included state of the industry, consumer sentiment and consumer confidenceo Traveled the country conducting ethnocepts, intercepts and hijacks and drafted a report of findings for the basis of the quantitative study for multiple clients o Designed and developed screeners and discussion guides for various focus groups From August 2009 to August 2010 (1 year 1 month) Account Excecutive @ Zimmerman Advertising Responsible for the re-branding of Lennar Homes by ensuring all web, broadcast, print and collateral material was reflective of the new image and followed the new branding guidelineso Organized, developed and executed creative regional campaigns and marketing tacticso Analyzed and measured success of implemented campaigns by using Hit Wise, Ztrac, Web Trends and various traffic analysis reportso Advised client on advertisement spending optimal strategies to increase awareness, drive traffic and increase saleso Devised new logo, colors and message across all platforms including brochures, websites, letterheads, flyers, web/tv/print ads and radio From February 2007 to August 2009 (2 years 7 months)