Bachelor of Business Administration - BBA @
Western Governors University
About:
Passionate and savvy senior marketer with experience in defining marketing, communications, event and brand strategy. Currently with iProspect, the world’s leading performance marketing agency.
Director of Marketing, iProspect @ Define marketing, communications and event strategy for iProspect North America, the world’s
leading performance marketing agency
■ Manage and mentor a team of marketing professionals to execute successful programs
Passionate and savvy senior marketer with experience in defining marketing, communications, event and brand strategy. Currently with iProspect, the world’s leading performance marketing agency.
Director of Marketing, iProspect @ Define marketing, communications and event strategy for iProspect North America, the world’s
leading performance marketing agency
■ Manage and mentor a team of marketing professionals to execute successful programs across content marketing, lead generation, marketing automation, communications, events and branding.
■ Developed the brand marketing message for the global agency, executive directed the 2015 video ad campaign, and developed the distribution strategy, ad buy and supplemental materials
■ Pioneered a successful content development and distribution process, resulting in increased visibility in target publications such as Forbes, The Wall Street Journal, Women’s Wear Daily and AdWeek, as well as winning company awards like Best Agency for Performance Marketing (iMedia, 2013) and Best Places to Work for in Marketing and Media (Ad Age, 2011-2013)
■ Led the brand integration and communication strategy for 2 major agency acquisitions
■ Launched iProspect Client Advisory Board (bi-yearly executive meeting) resulting in improved
understanding of client relationships and actionable feedback for account leadership
■ Oversee complex national event strategy including cornerstone annual world-class iProspect Client Summit. Create agenda and content for Summit, sourcing high profile speakers and securing high-profile sponsorships to enhance event experience. From May 2013 to Present (2 years 8 months) Senior Marketing & Relationship Manager @ ■ Managed execution of 40+ events per year; including speaker placement, branding and onsite
logistics for intimate dinners to conferences with 500+ attendees nationwide
■ Daily management of owned platforms including website, social media and blog
■ Collaborated with new business, product/services and executive teams across the organization to
execute content marketing, event and communication programs From January 2012 to May 2013 (1 year 5 months) Marketing & Relationship Manager @ Range Online Media was acquired by iProspect in October 2009. From December 2009 to January 2012 (2 years 2 months) Marketing & Relationship Coordinator @ From October 2008 to December 2009 (1 year 3 months) Executive Assistant @ From October 2006 to October 2008 (2 years 1 month) Media Coordinator @ From October 2004 to September 2006 (2 years)
Associate’s Degree, Applied Sciences @ Tulsa Community College From 2002 to 2004 Sarah Strauss is skilled in: Online Advertising, Email Marketing, Lead Generation, Marketing, Event Management, Digital Marketing, Strategy, Creative Direction, Leadership, Budgets, Social Media, Google Analytics, Advertising
Looking for a different
Sarah Strauss?
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension