Sarah Maddox
Consumer Experience (CX) Insights Manager - Morning Foods Operating Unit at General Mills | Hopkins, Minnesota, United States
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As the Consumer Experience (CX) Insights Manager for the Morning Foods Operating Unit at General Mills, Sarah Maddox plays a pivotal role in bridging the gap between consumer behavior and brand strategy. With a deep-seated passion for understanding the intricacies of human thought and decision-making, Sarah leads a dynamic team that integrates qualitative insights with robust analytics. This unique blend allows her to elevate the voice of the consumer, ensuring that it resonates throughout the organization and informs key business decisions.
In her current role, Sarah is instrumental in scaling new capabilities that enhance the consumer experience across some of General Mills' most beloved brands, including Cheerios, Yoplait, and Cinnamon Toast Crunch. By leveraging her expertise in corporate communications and strategic messaging, she crafts compelling narratives that not only engage consumers but also foster lasting brand loyalty. Her work involves guiding brand and business strategy, ensuring that every initiative is rooted in a deep understanding of consumer needs and preferences.
Sarah's commitment to building strong relationships between brands and their audiences is evident in her approach to crisis communications and public relations. She adeptly navigates the complexities of internal and external communications, ensuring that messaging is consistent, impactful, and aligned with the brand's values. Her proficiency in social media and marketing communications further amplifies her ability to connect with consumers in meaningful ways, making her a trusted partner on the frontlines of the business. Through her innovative strategies and insights, Sarah continues to shape the future of consumer experience at General Mills, driving growth and engagement in an ever-evolving marketplace.
Consumer Experience (CX) Insights Manager - Morning Foods Operating Unit at General Mills in October 2023 to Present
Strategic Insights & Innovation - Pet Division at General Mills in December 2022 to September 2023
Co-Founder/Innovation Insights Manager, G*Works at General Mills in April 2021 to December 2022
Associate Manager, Consumer and Market Intelligence, Oui by Yoplait at General Mills in April 2019 to April 2021
Associate Manager, Consumer & Market Intelligence, Best Practices/Foresights at General Mills in August 2017 to April 2019
Associate, Consumer & Market Intelligence, Meals Operating Unit at General Mills in April 2015 to August 2017
Senior Account Executive, Research+Data Insights at Hill+Knowlton Strategies in June 2013 to April 2015
Account Executive at Healthcare in October 2009 to April 2013
Assistant Account Executive at Healthcare in November 2008 to October 2009
Marketing Associate at The Advisory Board Company in July 2008 to November 2008
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Media Relations
Corporate Communications
Internal Communications
Data Analysis
Crisis Communications
Strategic Communications
Press Releases
Public Relations
Message Development
Cision
Reputation Management
Marketing Communications
Social Media
Digital Strategy
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Discover more about General MillsWhat is Sarah Maddox email address?
Email Sarah Maddox at [email protected]. This email is the most updated Sarah Maddox email found in 2026.
How to contact Sarah Maddox?
To contact Sarah Maddox send an email to [email protected].
What company does Sarah Maddox work for?
Sarah Maddox works for General Mills
What is Sarah Maddox's role at General Mills?
Sarah Maddox is Consumer Experience (CX) Insights Manager - Morning Foods Operating Unit
What is Sarah Maddox's Phone Number?
Sarah Maddox's phone (218) ***-*137
What industry does Sarah Maddox work in?
Sarah Maddox works in the Manufacturing industry.
Sarah Maddox Email Addresses
Sarah Maddox Phone Numbers
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