Sarah Bhat
Product Owner - Digital Analytics & Implementation at American Airlines | Coppell, Texas, United States
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As a Product Owner for Digital Analytics & Implementation at American Airlines, Sarah Bhat plays a pivotal role in shaping the airline's data-driven marketing strategies and enhancing customer experiences through robust analytics solutions. With a strong foundation in requirements writing and business analysis, Sarah excels in translating complex business needs into actionable user stories, ensuring that her team can deliver valuable insights effectively. Her expertise in Agile methodologies allows her to facilitate key ceremonies, fostering collaboration and continuous improvement within her team.
Sarah's technical proficiency in tools such as Google Tag Manager, Adobe Launch, and Tealium enables her to architect sophisticated data collection solutions that support e-commerce shopping, marketing campaigns, and enterprise site analytics. By leveraging her skills in Adobe Analytics Workspace and report suite configuration, she customizes analytics frameworks that provide deep insights into user behavior and campaign performance. Her experience with A/B and multivariate testing further enhances the optimization of digital touchpoints, driving conversion rates and improving overall customer satisfaction.
In her current role, Sarah is leading several high-impact projects, including the implementation of advanced analytics strategies that integrate seamlessly with existing marketing technologies. Her ability to navigate the complexities of digital marketing and information architecture ensures that American Airlines remains at the forefront of industry trends. By combining her analytical prowess with a keen understanding of market research and data visualization, Sarah Bhat is not only enhancing the airline's digital capabilities but also contributing to a culture of data-driven decision-making that positions American Airlines for future growth.
Product Owner - Digital Analytics & Implementation at American Airlines in January 2021 to Present
eCommerce Web Analyst/Strategist - Google Analytics - e-commerce, B2B marketing, and lead generation at Independent Contractor in March 2014 to January 2021
Senior Digital Analyst - Adobe Analytics, Display Media Analytics - Nissan at Zimmerman Advertising in March 2013 to March 2014
Online Marketing Analyst - Adobe Analytics - eCommerce - Revenue Trends Analysis at Southwest Airlines in January 2010 to January 2012
ROI Analyst - Web Analytics - Branding Sites - Webtrends at Tribal Worldwide in April 2007 to July 2009
QA Specialist - Proofreading - PHP & Flash Application Testing at Tribal Worldwide in November 2004 to April 2007
Marketing Coordinator - Cooperative Marketing - Marketing Accounting at GameStop in January 2004 to January 2004
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Advertising
Omniture
Web Analytics
Online Marketing
Google Analytics
E-commerce
Market Research
Online Advertising
Digital Marketing
Social Media Marketing
Digital Strategy
WordPress
Mobile Marketing
Social Media
Interactive Marketing
Information Architecture
Digital Media
Google Adwords
Analytics
WebTrends Analytics
Marketing
SEM
Marketing Analytics
Google Tag Manager
Adobe Dynamic Tag Management (DTM)
DART for Advertisers
Segmentation
Ad Hoc Reporting
Ad Hoc Analysis
A/B Testing
Adobe Analytics
Data Manipulation
Microsoft Excel
Data Visualization
Tableau
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
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Discover more about American AirlinesWhat is Sarah Bhat email address?
Email Sarah Bhat at [email protected] and [email protected]. This email is the most updated Sarah Bhat email found in 2026.
What is Sarah Bhat phone number?
Sarah Bhat phone number is +12146765742 and +19727729003.
How to contact Sarah Bhat?
To contact Sarah Bhat send an email to [email protected] or [email protected]. If you want to call Sarah Bhat try calling on +12146765742 and +19727729003. (updated on October 29, 2024)
What company does Sarah Bhat work for?
Sarah Bhat works for American Airlines
What is Sarah Bhat's role at American Airlines?
Sarah Bhat is Product Owner - Digital Analytics & Implementation
What industry does Sarah Bhat work in?
Sarah Bhat works in the Hospitality industry.
Sarah Bhat Email Addresses
Sarah Bhat Phone Numbers
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