Sam Cheow, Founder at Necessary Luxury

Sam Cheow

Founder at Necessary Luxury | New York, New York, United States

Profile last verified July 2026
Cosmetics Verified Profile New York, New York, United States New York Institute of Aromatherapy
Verified

Personal Email

***@samcheow.com

Personal • High Confidence

Phone Number

(212) ***-*127

United States • Phone

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Sam Cheow Socials
Sam Cheow Work Experience

Founder at Necessary Luxury in November 2018 - Present

Chief Executive Officer at CLOSER in April 2025 - Present

SVP, Global Head of Makeup Innovation, Portfolio & Product Development at The Estée Lauder Companies Inc. in January 2021 - April 2025

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Chief Global Trends & Makeup Innovation Officer at The Estée Lauder Companies Inc. in October 2022 - March 2025

SVP, Global Corporate Innovation & Product Development at The Estée Lauder Companies Inc. in September 2019 - December 2020

Chief Innovation & Product Officer | Advisory Board at Global Cannabinoids Inc. in November 2018 - August 2019

Senior Vice President, Global Product Development & Innovation at NYX Professional Makeup in May 2018 - October 2018

Chief Product Accelerator at L'Oréal in July 2015 - October 2018

VP / Head of CMO Agency - Hair / Makeup / Skin / Men's / Alternative Business / Trends & Innovation at L'Oréal in February 2014 - October 2018

VP - Business Incubator, Trend & Innovation, Head of Hair Métier at L'Oréal in November 2012 - January 2014

Vice President, Maybelline, Global Marketing & Development Asia at L'Oréal in September 2011 - November 2012

Assistant Vice President, Pureology, Global Marketing & Development at L'Oréal in July 2009 - August 2011

Senior Director, Redken 5th Avenue NYC & Pureology, Global Marketing & Development at L'Oréal in January 2008 - January 2009

Director, Redken 5th Avenue NYC, Global Marketing & Development at L'Oréal in January 2006 - January 2007

Senior Manager, Matrix, Global Marketing & Development at L'Oréal in January 2005 - January 2006

Trade Marketing Manager at L'Oréal in January 2004 - January 2005

Senior Product Manager Color at L'Oréal in January 2004 - January 2005

International Marketing Manager at Penguin Random House in January 2003 - January 2004

Managing Director & General Manager at CCG.XM Asia & 141 Asia, subsidiaries of Cordiant Communications Group in January 2000 - January 2002

Regional Business, Marketing & Communications Manager, at Modem Media.Poppe Tyson Worldwide, a subsidiary of True North Communications Group in January 1999 - January 2000

Consultant at Network Communications, a subsidiary of Ketchum Public Relations Worldwide in January 1999 - January 1999

Account Executive, Account Manager, Account Director at Bates Advertising & 141 Worldwide, Subsidiaries of Cordiant Communications Groups in January 1998 - January 1999

Sam Cheow Education

New York Institute of Aromatherapy, Master of Essential Oils Healing with Michael Scholes

New York Institute of Aromatherapy, Certified Aromatherapist, January 2015

Auckland University of Technology, Television, Public Relations, Advertising, Radio, Multi-Media, Journalism

Sam Cheow Skills
Public Relations Product Development Marketing Integrated Marketing Advertising Cosmetics Creative Direction Marketing Communications Beauty Industry International Marketing Management Brand Management Trade Marketing Global Marketing Marketing Management Segmentation Consumer Products Customer Insight FMCG Luxury Goods Fast-Moving Consumer Goods (FMCG)
Sam Cheow’s Colleagues
Sabrina Rouget

Sabrina Rouget

Greater Paris Metropolitan Region

CEO Aroma-Zone

CEO Aroma-Zone at Aroma-Zone
(November 2021 – Present)

Roberto Canevari

Roberto Canevari

New York City Metropolitan Area

Executive Vice President and Chief Supply Chain Officer at The Estée Lauder Companies

Executive Vice President and Chief Supply Chain Officer at The Estée Lauder Companies at The Estée Lauder Companies Inc.
(May 2021 – Present)

Thomas Hvidt

Thomas Hvidt

Denmark

CMO I Head of Marketing I Marketing Director I Digital Marketing I E-commerce I Leadership I Jury Member I Board Advisor I Brand Building I Media I Content I AI Platforms I Data Analytics I Digital Transformation

Advisory Board Member - Digital Business Unit Europe at IDC
(October 2019 – Present)

Olivia Devivo

Olivia Devivo

New York, New York, United States

Global Talent Acquisition at The Estée Lauder Companies

Senior Manager, Global Talent Acquisition at The Estée Lauder Companies Inc.
(January 2024 – Present)

Jeremy Harris

Jeremy Harris

New York City Metropolitan Area

Vice President, Global Brand Technology at the Estée Lauder Companies Inc. | CIO | CTO | Specialist in Disruptive Technology, Transformation, and Execution Excellence

Vice President, Global Beauty Technology, Lead IT Business Partner, Brands at The Estée Lauder Companies Inc.
(July 2023 – Present)

Amanda Shuey

Amanda Shuey

Hoboken, New Jersey, United States

Global Executive Director, HRBP, TOM FORD and BALMAIN BEAUTY

Global Executive Director, HRBP, TOM FORD and BALMAIN BEAUTY at The Estée Lauder Companies Inc.
(January 2023 – Present)

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Frequently asked questions about Sam Cheow

What is Sam Cheow email address?

Email Sam Cheow at [email protected] and [email protected]. This email is the most updated Sam Cheow's email found in 2026.

How to contact Sam Cheow?

To contact Sam Cheow send an email to [email protected] or [email protected].

What industry does Sam Cheow work in?

Sam Cheow works in the Cosmetics industry.

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