A strategic and creative senior marketing and communications manager with over 15 years experience across digital, banking, financial services, government and utilities. Succeeded in a number of senior marketing roles for brands including Origin, NAB, Department of Sustainability, Melbourne Water The Swish Group, digital agency. At Origin and NAB, where I have worked over half of my career, I worked across a wide variety of roles across consumer and business marketing and managed large multimillion dollar campaigns, product launches and high performing teams. This has given me the opportunity to work across products and channels including: radio, press, catalogue, television, direct mail, e-commerce, incentive marketing, outdoor, loyalty programs, customer communications, market research and digital/social media. KEY SKILLS  Results Oriented and Strategic: able to negotiate, foresee, measure and deliver positive commercial outcomes.  Stakeholder Management: ability to quickly foster collaborative working relationships at all levels. My ability to communicate the corporate or brand vision and negotiate complex working environments paves the way for successful delivery.  Authentic People Leader: Positive, energetic and driven people leader with the ability to motivate and inspire individuals and teams to deliver outstanding performance in challenging business environments.

National Manager, Marketing Communications @ From June 2015 to Present (2 months) Manager, Campaign Delivery @ Managing a team to deliver all retention, acquisition and retail brand marketing campaigns and activities to achieve net position targets. From June 2014 to Present (1 year 2 months) Retention Marketing Manager @ From June 2013 to July 2014 (1 year 2 months) Marketing Communications Manager (Innovation) @ Leading the Innovations portfolio for the retail business, including all marketing and tactical activity planning, ATL & BTL communications for Solar, SMART technology, My Account Service portal and E-mobility. I am responsible for launching new products, new businesses and digital technology and delivering to our differentiation strategy in line with the strategic plan. From January 2012 to June 2013 (1 year 6 months) VictoriaPlanning Manager @ Purpose: Managed a comprehensive annual marketing and communications calendar of all activities across retail, solar, LPG and upstream while identifying risks and opportunities for integration. Manage the agency media and creative agency relationships and budget tracking and allocation. From August 2010 to December 2011 (1 year 5 months) Segment Manager (Green Portfolio) @ Purpose: Management of the green energy customer portfolio (approx 500,000 customer accounts): end-to-end campaign management, strategic direction and communications, channels training, acquisition, up-selling and retention of green customer accounts. From February 2009 to August 2010 (1 year 7 months) Communications Manager @ Purpose: manage the delivery of marketing communications and through the line campaigns to deliver to the acquisition and retention targets for Solar, Water, Wind and Carbon areas of the business. From October 2008 to February 2009 (5 months) Online Marketing Lead @ Purpose: Lead the online strategy for Mortgages and Consumer Insurances including driving acquisition, lead generation, share of wallet, channel effectiveness and customer experience initiatives. From October 2007 to October 2008 (1 year 1 month) Marketing Communications Adviser @ Purpose of role: Delivery of all communications and advertising campaign activity for NAB home loans and Consumer Insurances ensuring effective on time, on brand and on budget through the line advertising campaigns that communicated the right proposition to the audience at the right time. From October 2006 to October 2007 (1 year 1 month) Communications Advisor @ Purpose: Develop and implement mass media, advertising, program and public relations activities on behalf of the government department. From October 2004 to October 2006 (2 years 1 month) Communications Advisor @ From February 2002 to February 2004 (2 years 1 month) - @ From 1999 to 2002 (3 years)

Master Of Business, (Marketing), Distinction average @ RMIT From 2004 to 2013 Bachelor Arts, Media & Literature, Distinction average @ Swinburne University of Technology From 1991 to 1994 Bachelor Business, Marketing @ Monash University From 1990 to 1991 Sally Gross is skilled in: Strategic Communications, Corporate Communications, Stakeholder Management, Engagement, Customer Engagement, Stakeholder Engagement, Communications Planning, Internal Communications, Internal & External..., Customer Insight, Value Propositions, Customer Champion, Employer Branding, Brand Awareness, Intermediary, Intermediary Management, Marketing, Marketing Strategy, Audience Segmentation, Marketing Communications, Social Media Marketing, SEO, Affiliate Marketing, Product Marketing, Marketing Management, Differentiation..., Direct Marketing, Direct Mail, Creative Agency, Above the Line, ATL, Through the Line, TTL, Below the Line..., BTL, Japanese, Management, Advertising, Corporate Branding, E-commerce, Segmentation