Senior Research Executive @ From September 2015 to Present (4 months) London, United KingdomResearch & Insight Executive @ From October 2013 to August 2015 (1 year 11 months) Research Executive @ From June 2013 to October 2013 (5 months) Global Research Analyst (Fixed Term Contract until end of June 2013) @ • Experience collating data amongst many global territories, such as: UK, Canada, Australia, South Africa, Western & Eastern Europe
• Able to interpret large quantities of information, and present findings in a clear and concise way
• Skilled in a variety of research tools (TechEdge, Borealis & Adquest)
• Collate and analyse high volumes of quantitative data of Universal productions to help inform strategic decisions for business planning, acquisitions, marketing, scheduling and commissioning objectives.
• Assist internal understanding of Universal’s portfolio of channels and competitor performance.
• Enable the senior management to make tactical and strategic decisions to sustain and grow Universal’s viewership.
• To enable the marketing team and key stakeholders to understand consumer response to our channels and programmes.
• Support the programming sales team in understanding market trends and opportunities, to report on key titles’ performance across the regions.
• To support the TV Productions division in understanding viewing trends to key productions.
• Produce programme performance one-sheets and key series tracking to support TV programme sales.
• Work closely with counterparts in the other regional research teams to ensure best research, reporting and analysis practice is shared. From February 2013 to June 2013 (5 months) London, United KingdomSales Executive @ Selling airtime to an allocated portfolio of clients
Book and administer campaigns, adhering to deal parameters and booking deadlines
Provide administrative support within a busy sales and marketing environment
Ensure ITV Plc meets its commitments to advertisers and provide good customer service with the agencies
Keep and maintain relationships with clients internally and externally - successfully worked with key agencies including Zenith, Starcom and Mediavest, Walker, Initiative and OMD
Coordinate ‘late sales' - this involves managing a team by delegating tasks and accommodating late money within tight deadlines.
I have displayed the ability to manage, train and motivate the new assistants of the sales floor. From October 2009 to February 2013 (3 years 5 months) Research Executive @ Deployed within the Planning & Research team at ITV, instrumental to
ITV's much publicised Transformation Plan.
As part of a genre hub responsible for strategic development and insight for the commissioning, production and marketing teams; to enable the best decision making within our business.
Create reports and presentations on programme performance to help with programme improvement and potential recommission.
Skilled in using TechEdge to collate BARB data, and the ability to analyse and present data efficiently
Conducting both qualitative and quantitative research - including writing questionnaires for the in-house ITV Vision Panel, plus observing focus groups and filming viewers and consumers via Voxpops.
Test programme proposals - use my excellent analytical skills to extract data audience insight to draw the main ‘story' of our research.
Digging into BARB data for investigations, set around channel and programme or specific broadcast issue. From February 2012 to August 2012 (7 months) PR & Marketing Assistant @ Sorted through all media each day, selecting relevant pieces affecting/involving Disney
Wrote highlights of upcoming shows to be sent to journalists
Put together collages, used for promotion
Input promotional ideas for High School Musical reality show From September 2009 to October 2009 (2 months)
Bachelor of Science @ University of Southampton From 2005 to 2008 Sabina Islam is skilled in: Advertising