Ryann Tan
Vice President (Martech) Institutional Banking Group at DBS Bank | Singapore, Singapore
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Ryann Tan serves as the Vice President of Martech within the Institutional Banking Group at DBS Bank, where she leverages her inquisitive nature and deep curiosity to drive innovative marketing strategies. In her current role, Ryann is instrumental in developing a comprehensive Martech roadmap that aligns with the bank's strategic goals, focusing on enhancing customer journeys through data-driven insights. By championing a marketing data-driven operating model, she ensures that the bank can effectively track and analyze full 360-degree end-to-end campaigns, enabling a seamless integration of customer touchpoints across various digital platforms.
Her expertise in digital marketing and customer journey mapping allows her to dissect complex digital engagements and leads acquisition processes, paving the way for hyper-personalization that resonates with clients on an individual level. Ryann's analytical prowess is further exemplified in her ability to conceptualize ROI models for engagement, acquisition, and retargeting strategies across both paid and owned media. This skill set not only enhances the effectiveness of marketing communications but also drives measurable results that contribute to the overall success of the Institutional Banking Group.
With a strong foundation in tools such as Adobe Analytics and a robust understanding of experimental analysis and design, Ryann is well-equipped to navigate the evolving landscape of digital marketing. Her passion for harnessing AI and data to create delightful experiences for both the brand and its customers positions her as a forward-thinking leader in the industry. Ryann is always eager to connect with like-minded professionals who share her vision for leveraging technology to transform marketing practices in the banking sector.
Vice President (Martech) Institutional Banking Group at DBS Bank in January 2022 to Present
Senior Manager (Martech/Adtech) at Changi Airport Group in April 2015 to December 2021
Regional Marketing Communications Manager at Oakwood Asia Pacific Ltd in October 2014 to March 2015
Marketing Communications - Regional Digital Lead at Canon Singapore Pte Ltd in April 2009 to September 2014
Regional Account Manager at FCB Global in November 2005 to December 2008
Account Lead at CreAds Advertising in August 2004 to October 2005
Entrepreneur at Newedge Media Pte Ltd in March 2002 to July 2004
Project Engineer at Empower System Pte Ltd in February 2000 to February 2002
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Google Analytics
Google Ads
Google Tag Manager
Liferay
Red Hat Enterprise Linux (RHEL)
Adobe Analytics
Oracle CRM
Data management platform
Experimental Analysis
Experimental Design
Content Management Systems (CMS)
Adobe Experience Manager (AEM)
Adobe Target
Adobe Audience Manager
Interactive Advertising
Search Advertising
Display Advertising
Radio Advertising
Print Advertising
Video Advertising
Martech
Data-driven Marketing
Marketing Analytics
Business Analytics
Customer Journey Mapping
Personalisation
Advertising
Marketing Communications
Public Relations
Integrated Marketing
Digital Marketing
Social Media Marketing
Strategic Planning
Marketing
Information Technology
Management
Market Research
Team Management
Online Advertising
Project Management
Social Media
Lead Generation
Marketing Strategy
Online Marketing
Account Management
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Discover more about DBS BankWhat is Ryann Tan email address?
Email Ryann Tan at [email protected]. This email is the most updated Ryann Tan email found in 2026.
How to contact Ryann Tan?
To contact Ryann Tan send an email to [email protected].
What company does Ryann Tan work for?
Ryann Tan works for DBS Bank
What is Ryann Tan's role at DBS Bank?
Ryann Tan is Vice President (Martech) Institutional Banking Group
What is Ryann Tan's Phone Number?
Ryann Tan's phone +44 ** **** *240
Ryann Tan Email Addresses
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