Chief Marketing Partner @ Access | Information Management
Head of Strategy for Fortune 500 Accounts @ Philly Marketing Labs
Partner @ I've been thrilled to work with Muhlenhaupt + Company, a company which has a reputation for great results in Philadelphia and beyond. After years of working with them as a Referable client, our relationship has evolved into a rich partnership. Dollar for dollar, this is the most effective full-service marketing agency I have ever seen,
Partner @ I've been thrilled to work with Muhlenhaupt + Company, a company which has a reputation for great results in Philadelphia and beyond. After years of working with them as a Referable client, our relationship has evolved into a rich partnership. Dollar for dollar, this is the most effective full-service marketing agency I have ever seen, and I'm pleased to partner with this rapidly growing, exceptional team.
As a strategic partner with Muhlenhaupt + Company, I formulate and refine outbound and inbound lead generation strategies for key clients. Our goal is empowering our clients' sales teams to close bigger, better sales every day. From April 2014 to Present (1 year 9 months) Founder & Chief Executive Officer @ I founded Referable in 2012, and have personally acquired dozens of large corporate clients. Our referral-based lead generation system provides deep value to both sides of every introduction made by our extended team of highly-connected executives.
Highly connected executives (Referable "Champions") make valuable, personal introductions to CEOs and department heads across various industries. In doing so, our Champions earn rewards for adding value to their existing networks, our clients enjoy warm conversations with targeted decision makers, and those targeted decision makers discover new solutions to their most pressing problems.
This "Three-Point Referable Value" makes life easier for Referrer, Client, and Decision Maker.
In order to help our clients succeed, we help key client personnel with sales systems and coaching. From April 2012 to Present (3 years 9 months) Senior Marketing Methodologist @ Developed new internal process changes to increase our impact for clients and achieved strong results for Fortune 500 clients such as Comcast Business.
"Ryan [and the team] helped Comcast Business achieve significant gains.”
-- Comcast Business Director of E-Commerce Jack Zigon
✓ Achieved top 4 SEO rankings for a Fortune 500 for 82 of their 100 most critical keywords.
✓ Led campaign that drove significant organic traffic increase for a $1.2 Billion Fortune 50 division.
✓ Improved SEO methodologies and built a dynamic marketing prioritization tool for PML. From December 2010 to April 2012 (1 year 5 months) Founder @ **IN 2014, VEGVINE'S WEB TRAFFIC WAS ACQUIRED BY HSUS**
VegVine was one of my passion projects, and I achieved the following results without soliciting donations or ad revenue, with a $0 advertising budget, and with a team of volunteers I recruited:
Between 2009 and 2014, VegVine drove almost 1,000,000 goal actions from website visitors.
✓ Built a dynamic, database driven nationwide resource covering 88,000 zip codes.
✓ Passive SEO resulting in over 140,000 VegVine.com pages indexed by Google.
✓ Tens of thousands of unique organic visitors each month.
✓ In 2014, Google visits were still growing 40% YoY.
✓ A/B testing that led to 85% of all visitors completing our goals / desired actions. From August 2009 to December 2010 (1 year 5 months) United StatesExecutive Vice President @ As first employee and second in command, I co-led strategy, management, and execution. My primary focus was digital marketing (PPC, SEO, conversion, affiliates, analytics). I also led the sales team.
Jake and I grew the company from a startup to the top player in our niche in under three years, and then expanded to other lines. The company remains highly profitable as one of the top players in the space today.
✓ Increased website conversion to 6.8%, which is triple the industry average
✓ Achieved #2 SEO rank on Google for both of our top two keywords, beating AutoZone & 107 other competitors.
✓ Personally closed over $1,100,000 in sales - in my free time.
“Ryan was instrumental in more than doubling our average customer value.”
- Jake Goldblum, CEO at EmpireCovers.com From August 2006 to August 2009 (3 years 1 month) Sales, Events, Public Relations @ Various roles, including sales, event management, and public relations.
✓ World Vision: Created radio ads (broadcast nationwide). Wrote and distributed press releases.
✓ Headline Promotions: Award winner - #1 Sales Producer.
✓ DCI: Ten years in IT as web designer, tech expert, advertisement and logo creation.
✓ State Representative Ellen Bard: Authored press releases and articles.
✓ Communication Solutions Group: Wrote and distributed press releases for client PR projects. From May 1996 to August 2006 (10 years 4 months) Greater Philadelphia Area
Business Management, Marketing @ Dickinson College - Honor Society, Class President Ryan Draving is skilled in: Lead Generation, SEO, E-commerce, Leadership, PPC, Conversion Optimization, Marketing Automation, Marketing Strategy, Business Development, Strategic Partnerships, Analytics, B2B Marketing, Social Media Marketing, Strategy, Affiliate Marketing
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