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Ronald Groot

Public speaker Mobile Marketing & Loyalty

Co-founder & Chief Product Officer Tapperuse B.V.

Baarn, Utrecht Province, Netherlands

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Ronald Groot's Email Addresses & Phone Numbers

Ronald Groot's Work Experience

Public speaker

Public speaker Mobile Marketing & Loyalty

January 2007 to Present

Mobile Loyalty

Co Founder

July 2015 to Present

LECTRIC | Verder met Internet

Teacher postgraduate NextMarketeer B: Marketing & Mobile

2014 to Present

Ronald Groot's Education

Hogeschool van Utrecht

Bachelor communication and management Commercial communication

Kees Boeke School

Havo Hoger algemeen voortgezet onderwijs (Havo)

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About Ronald Groot's Current Company

Public speaker

It is one of my passions to give presentations about the topic Mobile, the future of mobile and how organizations and brands can apply the opportunities of mobile in their marketing strategy. Whether it comes to the current capabilities or even the future possibilities of mobile. I've got a strong passion for loyalty, crm, mobile marketing automation...

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Ronald Groot is Public speaker Mobile Marketing & Loyalty

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Ronald Groot's personal email address is r****[email protected]

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Ronald Groot's phone (**) *** *** 400

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Ronald Groot works in the Internet industry.

About Ronald Groot

📖 Summary

✩ Ronald de Groot ✆ 06 - 42 99 17 31 (work) / 06 - 24 99 32 08 (private) ✉ [email protected][email protected] ✩ and ✩ What you can expect: ✔ I have a strong passion for mobile CRM marketing, (smart) big data, building true loyalty relationships, mobile marketing automation, mobile-first loyalty programs, direct marketing, brand building, internet of things, wearables, brand utilities, artificial intelligence, smart apps, audio tagging, augmentables, surroundables, enchantables, swallowables, biohackables.. ✔ I’m a CRM strategy thinker with the love and passion to really integrate the possibilities of mobile in the client contact strategy. ✔ I'm passionate by helping brands and organizations to optimize their customer value trough over all possible touch points. Working closely and always with an eye for effect and result. ✔ I keep up with global trends and constantly thinking how our customers and organization can create business out of that or improve their services. ✔ I like to help and advice clients and organizations, with the most important goal: to achieve successful results. ✔ I’d like to advise clients to achieve their goals or to improve their business with targeted services. ✔ I’d like to advise clients about how they can utilize new internet based opportunities for a better brand experience and how they can integrate that in their content strategy and business. ✔ Nobody can predict the future, so I like to create the future. As typical consultancy seller I combining my background in marketing and communication with the online possibilities and targeted services. It's my passion to revealing the real question(s) or problem(s) of clients. Achieve valuable results, inspiring clients with our knowledge and working closely with an eye for effect and result.Public speaker Mobile Marketing & Loyalty @ It is one of my passions to give presentations about the topic Mobile, the future of mobile and how organizations and brands can apply the opportunities of mobile in their marketing strategy. Whether it comes to the current capabilities or even the future possibilities of mobile. I've got a strong passion for loyalty, crm, mobile marketing automation and data drive marketing in combination with the possibilities of mobile. Some presentation topics: mobile CRM marketing, mobile and the impact on Direct Marketing, (smart) big data, building true loyalty relationships, mobile marketing automation, (i)Beacon marketing, Location Based Marketing, mobile-first loyalty programs, direct mobile marketing, brand building, internet of things, wearables, brand utilities, artificial intelligence, smart apps, audio tagging. Speaker on various events such as: - Mobile Convention Amsterdam - Marcom - Shopping Today (, - OMI2 - M-Commerce Now Event - Digital Marketing Live - Multi channel conference - Visit Brabant Expeditie 2015 Bluetooth Beacons From January 2007 to Present (9 years) Co Founder @ We are the most intuitive data-driven mobile-marketing automation & loyalty agency for today's mobile-first world. What distinguish us are our years of experience and the pooling of our specialist fields in dialogue marketing (CRM), marketing automation, offline and online customer behaviour and the technological possibilities of mobile. We help brands and organisations bridge the gap between the consumer's digital and physical worlds, and connect these in order to provide highly personal, relevant and contextual experiences in real time. We don't talk about devices, but in our vision the future is about data and the user. So we always looking to the bigger picture and integrate mobile in customer contact-, CRM- and loyalty programs. We make the mobile experience smart, personal and relevant, with the goal of building more lasting relationships and increasing customer value. By bundling our accumulated knowledge of CRM with mobile marketing, we orchestrate, personalise and optimise each step in the relationship between consumers and the brands that are part of their lives. We use the 'best of breed' mobile marketing automation software. As a unique provider in the European market. Want to know more!? Take a look at Mobile Loyalty is part of Yourzine ( and Digital United ( From July 2015 to Present (6 months) Teacher postgraduate NextMarketeer B: Marketing & Mobile @ Since 2014 I give lectures at the postgraduate NextMarketeer B ( training. NextMarketer B is the postgraduate training for marketers who are serious and sustainable want to capitalize on the potential of digital marketing; today and in the future. In my story 'mobile marketing' is not the topic, but 'marketing & mobile'. I take the participants into the world of mobile, along the main developments, trends and not the hypes, innovations and the application of all those things. I'm not talking about B2B, B2C, C2C C2B, but I'm talking about people, their behavior and their behavioral changes because of the technological and digital revolution. I show them with cases that success is in the reasoning from the why / use / need / benefit to the final solution. Knowing your customers, understanding your customers, developing customer journeys, understanding the behavior and profiling are essential key components. The world has changed rapidly because of the digital age we all live in: consumer behavior has changed. Therefore, marketing needs to be changed. The always connected mobile human being and the evolution of wearable technology and the 'Internet of Things' is a revolution that is going on and new start-ups like Uber will shake up traditional markets. Don't become the next Kodak! but become the next marketeer who serious want to capitalize on the potential of digital marketing. From 2014 to Present (1 year) Account Manager / Mobile (Loyalty) CRM Specialist @ We helping brands and organizations with the optimization of their (individual) customer value through all possible contact moments. That's our passion and what we do at Yourzine! As a customer engagement agency we work closely together with our clients. We believe in the cogency and value of personal communication. Always keeping our eyes on effectiveness and results. Yourzine advices and helps clients to become and remain a customer-focused organization. We collect and interpret customer data and information which we use for effective customer contact strategies and rollout for result driven campaigns. Custom, to the point and starting from (individual) needs and desires. All with the main objective to quickly, efficiently and cost effectively optimize customer value. Yourzine works for leading clients such as HEMA, Ahold Company, Triodos Bank int., IKEA, Samsung Europe (17 subs), NRC, CZ Insurance, Rituals, Sanoma Learning, Etos, Gall & Gall, Pathé. Yourzine is part of Digital United ( ----------- ----------- * Working closely with my team consisting of: operational team manager, project managers, campaign manager, (campaign) developers, designer, business/CRM consultant, creative strategist and conversion optimization specialist. * Reporting directly to the managing director. * With my team of specialists we are responsible for the industries: media, charity, finance and leisure. * I'm combining my role as accountmanager with my specialism: 'Mobile', as a Mobile (Loyalty) CRM Specialist. * Achieved my target at the end of 2013 * With only my team we realized in 2014 a turnover increase of 49% compared to 2013. In the same year, Yourzine in total realized a turnover increase of 35%. * Created in my first period new and better contracts and thereby commercially efficient new models for long term collaboration with customers. * Made the sales process in our team more efficient and created a better financial overview. From September 2013 to July 2015 (1 year 11 months) Co-author - Trenddoc 2015 @ I was asked by LECTRIC along with seven other experts and authors to provide insight into the trends and opportunities in various marketing and communication topics and give some (practical) advise on how to exploit them. All these knowledge has led to an inspirational report called Trenddoc 2015. As expert and co-author I wrote chapter 6: Mobile Marketing. About Trenddoc: The world is changing faster than we realize. New generations following others, new generations are born into a digital global touching world, new (technology) possibilities are introduced, and the acceptance of these new technology driven possibilities is accelerating - mainly by new generations Y and Z. It happens so quickly that organizations can not capitalize on these new possibilities or even monetize it. With TrendDoc 2015 8 experts and authors provide insight into the opportunities in various topics and give advice on how to exploit them. Trenddoc is part of Trendsfactory, 'online trends apply to your practice'. TRENDDOC 2015 has the following chapters: Chapter 1 Marketing: offline and / or online, by Ment Kuiper Chapter 2 Basic for customer insight: customer intelligence, by Frank van Delft Chapter 3 Real-time marketing, by Bart Roozen Chapter 4 Evolution of language, by Wim van der Mark Chapter 5 Technology is going to change everything, by Paulus Veltman Chapter 6 Mobile marketing, by Ronald de Groot Chapter 7 Social media organizations: time to adjust, by Paul Blok Chapter 8 The Next Marketer, by Marco Hoogerland For more information, check: From December 2014 to January 2015 (2 months) Client Service Manager @ After more than one year combined operation and commercial activities for the mobile division of One Shoe I concluded to focusing more on the commercial activities of One Shoe in an broader perspective. Nowadays I'm client service manager of One Shoe. I this role I combining my background in marketing and communication with our services. It's my passion to revealing the real question(s) or problem(s) of clients, achieve valuable results and inspiring clients with our knowledge. As client service manager I'm responsible for new business and also key-accounts like PostNL, TNT Express, University of Utrecht, ONVZ, Tauw, Scotch & Soda, Saint-Gobain, Yellowbrick, FNV Horecabond, SHV and several other companies. I advise my clients about the strategic use of online services with the best online impact. As client service manager I'm also responsible for setting-up pitches and heading the pitch team. I'm the commercial and strategic bridge between prospects / clients and our operation organization. During my job I have clients such as PostNL | TNT Express | ING | SNS Bank | Scotch & Soda | Bongrain | Deloitte | Beeld en Geluid | Eneco | Yellowbrick | Yakult | FNV Horecabond | Eurocross | University of Utrecht | ONVZ | Nationale Nederlanden | RNW | Saint-Gobain | SHV | Tauw | Nyenrode | T-mobile | Walibi Holland | Hogeschool Utrecht | Makelaarsland and many other brands convinced about the specialism and expertise of One Shoe. One Shoe believes in small teams of bright people who drive every piece of the business forward towards brand leadership. As we walk side by side with our clients, we make sure we’re always heading in the same direction Strategy, advertisement, mobile, social and digital is in our DNA. Whether we are launching a brand from scratch, creating an advertising campaign or working on a digital project, design and brand thinking are always the driving force behind the creative expression. From September 2011 to September 2013 (2 years 1 month) Utrecht Area, NetherlandsInitiator and guest lecturer minor mobile business and design @ Because of the gigantic growth of the mobile market I saw for the future a shortage in well-educated marketeers and communication specialists. Marketeers of the future needs to know about the possibilities of this medium and needs to understand what the future will bring. I strongly believe that mobile is becoming the most important communication-, marketing- en branding channel in the media-mix. Mobile needs to be part of the complete strategy of an organization, it's need to be part of an marketing- and campaign strategy. From this point of view (in 2009) I initiated with the Faculty of Journalism and Communications (Utrecht University) a minor in the field of mobile marketing and business. During four months students get lessons about the mobile market and after these four months students getting exams about the curriculum. I was involved as guest lecturer and gave several lectures in the field of mobile marketing, usability and business. From 2009 to July 2012 (3 years) General Manager and strategist @ As manager and strategist I was responsible for the division 'mobile marketing and development' of One Shoe, who is pioneering in the field of mobile marketing, media and development. As manager I was responsible for: ✔ The strategy of the mobile division of One Shoe; ✔ Direct and co-ordinate the operations of the mobile division, which included: projectmanager, salesmanager, designers, functional designer and developers; ✔ Plan and maintain systems and procedures for operating efficiency; ✔ Manage staff for optimum performance; ✔ Recruiting new (the best) employees; ✔ Co-ordinate financial and budget activities for maximum operational efficiency; ✔ Generating new business and giving presentations and workshops. ✔ I reported directly to the CEO of the company ✔ I was also part of the management team (MT). As manager I worked very close with our partners and clients. I built long-term relationships with them and I advised many companies about how they can use mobile for a better brand experience and how they can integrate mobile in their organization, marketing-mix and business. Our team helped (global) brands and organizations to create complete mobile strategies, and with the creation, conceptualisation and technical development of innovative mobile services. With the most important goal: to generate more business, better service for their clients or customers, with my team I gave advice about system integration and new media opportunities. From June 2010 to September 2011 (1 year 4 months) Business development manager | Accountmanager | Projectmanager @ As business development manager I was responsible for setting up the division 'Mobile marketing and development'. It was my job to identify opportunities for innovation and business in the mobile market, with understanding for people, behavior and the established competition. With this knowledge I had to create an distinctive identity and image. My target was to let grow One Shoe in clients and turnover. Therefore I wrote a business plan and this business plan was based on the continued success of the mobile division of One Shoe. As start-up in side the company I was responsible for new business, accountmanagement, PR and marketing, creating press reports and news item, consultancy, projectmanagement and several other activities. It was my personal goal te belong within two years to one of the best full service mobile media agencies in the Netherlands, to be known about our knowledge of the mobile market, pro-active attitude, passionate employees and very good quality of mobile services and strategies we create. ✔ We were the first company in the Netherlands who introduce Bluetooth broadcasting, Quick Respons (QR-codes) Campaigns and Layar. ✔ In 2006 we won the Excellent detail fabrikanten award for introducing bluetoothmarketing in Dutch supermarkets in cooperation with Asian food producer Go-Tan. ✔ In 2011 our client TNT Post (also known as PostNL) was nominated for the MIA Award (Mobile integration award). Is an award for companies who integrated mobile the best in their business and communication. ✔ These days the mobile division of One Shoe works for several brands and organizations like PostNL | TNT Express | ING | Bongrain | Deloitte | Beeld en Geluid | Yellowbrick | Yakult | FNV Horecabond | BrickParking | Eurocross | University of Utrecht | ONVZ | Nationale Nederlanden | SHV Holding | Tauw | Makelaarsland | Saint-Gobain and many other brands and organizations. From January 2007 to June 2010 (3 years 6 months) Bachelor communication and management, Commercial communication @ Hogeschool van UtrechtHavo, Hoger algemeen voortgezet onderwijs (Havo) @ Kees Boeke School Ronald Groot is skilled in: Entrepreneurship, Public Speaking, New Business Development, Mobile Marketing, Mobile Applications, Mobile Advertising, Marketing Strategy, Marketing Communications, Mobile Internet, Mobile Devices, Mobile Strategy, Helping Clients Succeed, Strategic Thinking, Disciplinary, Brand Communication

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In a nutshell

Ronald Groot's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 6 month(s)

Ronald Groot's Willingness to Change Jobs



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Ronald Groot's Social Media Links

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Ronald Groot's Achievements

MIA Award (Mobile Integration Award)

Issued by Mobile convention · April 2011

Excellent Detail Fabrikanten Award 2006

Issued by Supermarkt Actueel · November 2006

Technology Fast50 Benelux (nr. 25)

Issued by - · October 2012

Deloitte's EMEA list (nr. 173)

Issued by - · December 2012

Award for the best omnichannel campaign (Samsung Galaxy S6 campaign)

Issued by Selligent Interactive Marketing · May 2015

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