Rodney Franz
Managing Partner at What's the Idea? | Asheville, North Carolina, United States
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Rodney Franz, as Managing Partner at What's The Idea?, stands at the forefront of innovative brand strategy development, focusing on creating impactful marketing concepts that not only elevate brand presence but also promote equitable wealth distribution. With a rich portfolio of projects, Rodney has pioneered unique frameworks such as Return on Strategy and Brand Strategy Tarot Cards, which serve as tools for businesses to align their marketing efforts with overarching strategic goals. His expertise extends to the intriguing methodologies of Twitch Point Planning and the engaging concepts of Posters vs. Pasters, all designed to enhance brand communication and consumer engagement.
At What's The Idea?, Rodney leads a team dedicated to crafting comprehensive brand strategies that serve as the backbone of product development, customer experience, and messaging. The firm’s deliverables, including brand briefs, marketing plans, and consumer research, are tailored to meet the specific needs of a diverse clientele, which includes industry giants like Abbott Nutrition, JPMorgan Chase, and Microsoft. Rodney’s strategic insight is complemented by his skills in digital strategy, segmentation, and direct marketing, enabling him to devise marketing plans that resonate with target audiences while driving measurable results.
Rodney’s commitment to redefining brand management is evident in his innovative approach, which emphasizes the idea that a brand is not just what a company sells, but what it stands for—its values and its impact on society. By integrating these principles into his work, he continues to lead What's The Idea? in developing strategies that not only enhance brand equity but also contribute to a more equitable marketplace.
Managing Partner at What's the Idea? in September 2008 to Present
Director of Marketing (Contract) at Protica Research in December 2012 to June 2013
Director of Marketing at Teq, Inc. in January 2012 to August 2012
Director of Marketing at Zude.com in September 2006 to September 2008
Partner, EVP Marketing at Welch, Nehlen, Groome, Inc. in January 1998 to January 2006
VP, Management Director at McCann-Erickson, NY in January 1994 to January 1997
VP, Account Director at Foote Cone Belding in January 1993 to January 1994
Account Supervisor at McCann-Erickson NY in April 1990 to August 1993
Account Supervisor at Poppe Tyson in January 1978 to January 1990
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Market Planning
Communications Planning
Market Research
Integrated Marketing
Social Media
Brand Planning
Brand Developement
Customer Insight
Brand Architecture
Marketing
Online Advertising
Digital Media
Brand Development
Brand Management
Marketing Management
Digital Marketing
B2B
Marketing Strategy
New Business Development
Advertising
Online Marketing
Strategic Planning
Product Marketing
Strategy
Digital Strategy
Social Networking
Start-ups
Marketing Research
Direct Marketing
Creative Strategy
Social Media Marketing
Business Development
Segmentation
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Discover more about What's the Idea?What is Rodney Franz email address?
Email Rodney Franz at [email protected]. This email is the most updated Rodney Franz email found in 2026.
What is Rodney Franz phone number?
Rodney Franz phone number is +15169673875 and +16155335272.
How to contact Rodney Franz?
To contact Rodney Franz send an email to [email protected]. If you want to call Rodney Franz try calling on +15169673875 and +16155335272.
What is Rodney Franz net worth?
Rodney Franz has an estimated net worth of $375,000 to $499,999
What company does Rodney Franz work for?
Rodney Franz works for What's the Idea?
What is Rodney Franz's role at What's the Idea??
Rodney Franz is Managing Partner
What industry does Rodney Franz work in?
Rodney Franz works in the Advertising Services industry.
Rodney Franz Email Addresses
Rodney Franz Phone Numbers
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