Robert Wendt
Director, Research Strategy and Insights at SmithGeiger | United States
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As the Director of Research Strategy and Insights at SmithGeiger, Robert Wendt plays a pivotal role in shaping the future of media engagement through innovative research methodologies and strategic insights. With a deep understanding of the evolving media landscape, Robert leads a talented team dedicated to empowering over 100 local media brands to not only compete but thrive in their respective markets. His expertise in consumer research and data visualization allows him to uncover critical insights that drive content optimization and talent selection, ultimately enhancing audience retention and brand loyalty.
Currently, Robert is spearheading key projects that focus on leveraging data-driven research to amplify advertising impact for clients across various sectors, including automotive, retail, and healthcare. By utilizing advanced analytics tools from industry leaders like Nielsen and Kantar, he identifies consumer sensitivities and purchase intent drivers, equipping marketers with actionable insights that lead to increased leads and conversions. His commitment to storytelling and qualitative research ensures that the narratives behind the data resonate with clients, fostering strong client relations and driving successful advertising strategies.
Robert’s strategic vision and hands-on approach have made him a sought-after thought leader in the industry, where he continuously seeks to bridge the gap between data and actionable marketing strategies. His work not only enhances the effectiveness of advertising campaigns but also contributes to the broader goal of transforming how local media brands connect with their audiences across all screens and platforms.
Director, Research Strategy and Insights at SmithGeiger in April 2021 to Present
Director, Research Strategy and Insights at Elevate Marketing Research in February 2019 to Present
Senior Director of Research & Strategy at Elevate Marketing Research in March 2023 to Present
Senior Research Analyst at SmithGeiger in February 2019 to April 2021
Chairman Of The Board at ABC Television Research Advisory Board in June 2017 to February 2019
Research Director at Cox Media Group in November 2010 to February 2019
Research Director at CBS News and Stations in March 2009 to November 2010
Marketing Executive at CBS News and Stations in August 2004 to November 2010
Account Executive at CBS News and Stations in June 2006 to June 2007
Marketing Associate at CBS News and Stations in May 2004 to June 2006
Sales Intern at CBS News and Stations in January 2004 to May 2004
Newsroom Intern at Fox Television Stations in August 2003 to December 2003
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Tracking Studies
Problem Solving
Cross-functional Team Leadership
Metrics Driven
Business Case Preparation
Customer Engagement
Growth Initiatives
Product Strategy
Television
Coaching
Analytical Solutions
Performance Measurement
Brand Health Tracking
Optimization
Key Performance Indicators
Marketing
Team Management
Project Management
Communication
Customer Experience
Timelines
Handle Multiple Projects
Attention to Detail
Strategic Consulting
Storytelling
New Business Opportunities
Multivariate Analysis
Executive Visibility
Correlation Analysis
Client Relations
Primary Research
Market Research
Advertising
Competitive Analysis
Media Planning
Social Media Marketing
Digital Marketing
Media Buying
Advertising Sales
Broadcast Television
Data Visualization
Content Strategy
Website Development
Quantitative Research
Graphic Design
Search Engine Marketing
Adobe Creative Suite
Photoshop
Tableau
Google Analytics
Google Adwords
Microsoft Excel
Public Speaking
Qualitative Research
Consumer Research
Media Research
Perception Management
Nielsen
Magid Research
Marshall Marketing
Kantar
Scarborough
WRAP Overnights
Wide Orbit
Nielsen Media Research
Audience Analysis
comScore
Brand Perception
Brand Research
Qualitative & Quantitative Research Methodologies
Marketing Strategy
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Discover more about SmithGeigerWhat is Robert Wendt email address?
Email Robert Wendt at [email protected] and [email protected]. This email is the most updated Robert Wendt email found in 2026.
What is Robert Wendt phone number?
Robert Wendt phone number is +18054440432 and +16106562123.
How to contact Robert Wendt?
To contact Robert Wendt send an email to [email protected] or [email protected]. If you want to call Robert Wendt try calling on +18054440432 and +16106562123. (updated on October 31, 2024)
What is Robert Wendt net worth?
Robert Wendt has an estimated net worth of $750,000 to $999,999
What company does Robert Wendt work for?
Robert Wendt works for SmithGeiger
What is Robert Wendt's role at SmithGeiger?
Robert Wendt is Director, Research Strategy and Insights
What industry does Robert Wendt work in?
Robert Wendt works in the Advertising Services industry.
Robert Wendt Email Addresses
Robert Wendt Phone Numbers
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