Robert Morton
Founder, Principal at Highland Insights | Washington DC-Baltimore Area
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As the Founder and Principal of Highland Insights, Robert Morton leverages his extensive expertise in customer insights and leadership coaching to empower early to growth-stage companies in navigating their most pressing challenges. With a focus on both BtoC and BtoB brands, Robert has successfully guided a diverse array of clients—from venture-backed consumer e-commerce leaders to global hospitality giants and fast-growing SaaS providers. His deep understanding of market dynamics allows him to uncover critical insights into customer behavior, addressing pivotal questions such as why high-value customers choose to engage with a brand, what drives their loyalty, and the underlying factors that may lead them to disengage.
At Highland Insights, Robert spearheads key projects that integrate strategic planning with actionable market research, ensuring that clients not only understand their customer base but also leverage these insights to fuel sustainable growth. His proficiency in product management and branding complements his coaching approach, enabling leaders to cultivate high-performing teams and foster an environment of innovation. Through tailored leadership development programs, Robert empowers executives to refine their positioning strategies, navigate mergers and acquisitions, and enhance customer acquisition efforts.
With a commitment to driving measurable results, Robert Morton stands out as a thought leader in the customer insights consultancy space. His ability to synthesize complex data into clear, strategic recommendations positions Highland Insights as a trusted partner for organizations seeking to thrive in an increasingly competitive landscape.
Founder, Principal at Highland Insights in January 2019 to Present
Co-founder, Chief Customer Officer at Territory Foods in July 2017 to June 2019
Co-founder, CMO, Head of Sales at Territory Foods in June 2012 to June 2017
Board Member at Regent Education in November 2006 to January 2017
Board Member at CentroNia in January 2011 to December 2016
SVP Global Marketing at Blackboard in July 2010 to April 2012
Board Member at Technology Marketing Alliance in January 2010 to January 2012
VP Global Marketing at Blackboard in October 2006 to July 2010
VP, Marketing Programs at Blackboard in May 2006 to October 2006
Sr. Director, Marketing Programs at Blackboard in May 2004 to May 2006
VP Marketing at Nucleus Solutions/LCG in June 2002 to May 2004
Brand Strategy Consulting - Part Time at M3 in January 2000 to January 2004
Director of Marketing at Motley Fool in January 1999 to January 2001
VP Marketing at ATCALL in April 1995 to November 1999
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Customer Insight
Team Building
Go-to-market Strategy
Consumer Insight
Product Marketing
Marketing
Strategic Communications
Product Management
Program Management
Global Marketing
Strategic Planning
Market Research
Digital Marketing
Branding
Integrated Marketing
E-commerce
Business-to-Business (B2B)
Analytical Skills
Marketing Strategy
Social Media Marketing
Strategy
Customer Experience
Customer Retention
Software as a Service (SaaS)
Enterprise Software
Management
Lead Generation
Leadership Development
Team Leadership
Leadership
Cross-functional Team Leadership
Strategic Partnerships
Public Speaking
Coaching
Executive Coaching
Positioning
Performance Measurement
Demand
B2C Marketing
Brand Strategy
Brand Positioning Strategies
Customer Segmentation Strategy
Lifetime Value
International Marketing
Mergers & Acquisitions (M&A)
Customer Acquisition
Acquisition Integration
Start-up Consulting
Startup Marketing
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Discover more about Highland InsightsWhat is Robert Morton email address?
Email Robert Morton at [email protected]. This email is the most updated Robert Morton email found in 2026.
What is Robert Morton phone number?
Robert Morton phone number is +12022555103 and +17033951163.
How to contact Robert Morton?
To contact Robert Morton send an email to [email protected]. If you want to call Robert Morton try calling on +12022555103 and +17033951163. (updated on October 30, 2024)
What is Robert Morton net worth?
Robert Morton has an estimated net worth of $150,000 to $249,999
What company does Robert Morton work for?
Robert Morton works for Highland Insights
What is Robert Morton's role at Highland Insights?
Robert Morton is Founder, Principal
What industry does Robert Morton work in?
Robert Morton works in the Business Consulting And Services industry.
Robert Morton Email Addresses
Robert Morton Phone Numbers
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