Head of Online Marketing @ ► Accelerating customer acquisition ► Defining, directing, implementing and developing the strategy of all marketing programs with a strong focus on SEA, SEO, Social Media, Affiliate and CRM ► Putting the marketing budget to work against the target KPIs ► Continuously fostering a culture of creativity, innovation and excellence within the team ► Building and maintaining trusted relationships with internal and external partners to enhance performance of cooperation ► Leveraging predictive marketing to unlock growth opportunities and generate new business ► Reporting directly to the CEO From June 2015 to Present (5 months) Berlin Area, GermanyHead of Brand Marketing @ ► Creating a strong, consistent brand strategy ► Building an outstanding image for one of Europe’s fastest growing online print retailers ► Leading a team of content marketing specialists ► Integrating a solid and effective social media marketing approach From April 2014 to May 2015 (1 year 2 months) Berlin Area, GermanySocial Media Marketing Manager @ ► Led the DACH region social media team ► Successfully established social media as sales driven marketing channel ► Implemented specific analytics and convincing reports ► Created a sustainable content strategy ► Enhanced internal understanding of social media processes ► Expanded knowledge and all gains to other countries From December 2011 to March 2014 (2 years 4 months) Berlin Area, GermanySocial Media Specialist @ ► Developed Social Media strategies for small businesses ► Introduced performance measurement metrics and tools From October 2011 to November 2011 (2 months) Berlin Area, GermanyDigital Channel & Social Media Manager @ ► Managed the YouTube Partner Account containing 18 channels with >10 million views a month ► Optimized channels and significantly increased monetization ► Planed the communication strategy for Viewser’s VoD service From March 2011 to September 2011 (7 months) Zürich Area, SwitzerlandPublic Relations Intern @ ► Prepared, created and dispatched press releases ► Managed the association’s Content Management System ► Monitored media and researched for latest technology trends From October 2008 to April 2009 (7 months) Berlin Area, Germany

Diplom (university graduate), Media and Communication Science @ Technische Universität Ilmenau / TU Ilmenau From 2004 to 2011 Media Business Administration @ Technische Universität Ilmenau / TU Ilmenau From 2001 to 2004 Robert Koch is skilled in: Online Marketing, E-commerce, Social Media Marketing, Facebook Marketing, Social Media, Social Media Strategist, Social Media Measurement, Social Media..., Facebook, YouTube, Project Management, Creative Conception, Community Management, Social Analytics, Public Relations, Content Management, Brand Marketing, Brand Development, Branding & Identity, Campaign Managment, New Media Strategy, Online-Marketing, Marketing Strategy, Content Strategy