Rob Weissberg
Director Cross Platform Sales Research at CNN | New York City Metropolitan Area
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Rob Weissberg currently serves as the Director of Cross Platform Sales Research at CNN, where he plays a pivotal role in shaping the network's advertising strategies across both linear and digital platforms. With a robust background in supporting local, national, and international sales teams, Rob has honed his expertise in advertising research and analytics, making him an invaluable asset in the fast-paced media landscape. His responsibilities include overseeing daily research tasks for CNN, HLN, and CNN APN, where he leverages quantitative research and audience segmentation to provide actionable insights that drive business growth.
One of Rob's key projects involves leading the design and implementation of ad effectiveness studies for over ten cross-platform campaigns each year. This initiative not only enhances the understanding of campaign performance but also aids in maintaining relationships with current advertisers while attracting new business. His collaboration with various internal departments—including Ad Sales, Programming, Scheduling, Finance, Corporate Development, and IT—ensures a seamless integration of insights that inform strategic decision-making.
Rob’s adeptness at using diverse data points to tell compelling stories allows him to communicate complex findings in an accessible manner, ultimately helping to shape integrated marketing strategies that resonate with audiences. As the media landscape continues to evolve, his commitment to innovation in digital media and advertising research positions him at the forefront of industry trends, making him a key player in CNN's ongoing success in a competitive market.
Director Cross Platform Sales Research at CNN in September 2017 to Present
Head of Research & Analytics at beIN MEDIA GROUP in October 2016 to September 2017
Vice President, Research at Discovery Communications in January 2006 to January 2016
Director Ad Sales Research at The WB Television Network in January 1997 to January 2006
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New Media
Digital Media
Advertising Research
Broadcast Television
Television
Research
Quantitative Research
Audience Measurement
Digital Strategy
Omniture
Integrated Marketing
Market Research
Strategic Planning
Audience Segmentation
Media Planning
Advertising
Analytics
Strategy
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Discover more about CNNWhat is Rob Weissberg email address?
Email Rob Weissberg at [email protected]. This email is the most updated Rob Weissberg email found in 2026.
What is Rob Weissberg phone number?
Rob Weissberg phone number is +16313165052.
How to contact Rob Weissberg?
To contact Rob Weissberg send an email to [email protected]. If you want to call Rob Weissberg try calling on +16313165052. (updated on October 30, 2024)
What is Rob Weissberg net worth?
Rob Weissberg has an estimated net worth of $750,000 to $999,999
What company does Rob Weissberg work for?
Rob Weissberg works for CNN
What is Rob Weissberg's role at CNN?
Rob Weissberg is Director Cross Platform Sales Research
What industry does Rob Weissberg work in?
Rob Weissberg works in the Broadcast Media Production And Distribution industry.
Rob Weissberg Email Addresses
Rob Weissberg Phone Numbers
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