Rob Luria
Director UX Strategy at Grey Group | United States
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As the Director of UX Strategy at Grey Group, Rob Luria plays a pivotal role in bridging the gap between client objectives and user experience design, particularly within the healthcare advertising sector. With a robust background in web design and a keen understanding of business analysis, Rob leads the charge in crafting user experience strategies that not only resonate with end-users but also align seamlessly with the overarching business goals of high-profile clients. His expertise shines through in key projects for notable brands such as Abbott's My FreeStyle Libre®, GSK's Benlysta® and Nucala®, as well as Pfizer's IBrance® and Eli Lilly's Taltz® and Verzenio®.
Rob’s approach to UX strategy is characterized by a meticulous process of understanding client needs and translating them into compelling digital experiences. He employs a range of skills, including web interface design, content strategy, and user interface prototyping, to create intuitive and engaging user journeys. His leadership in developing mood boards and guiding creative direction ensures that every project not only meets functional requirements but also captivates users aesthetically. By fostering collaboration among cross-functional teams, Rob effectively communicates the UX vision, ensuring that all stakeholders are aligned and engaged throughout the design process.
In a rapidly evolving digital landscape, Rob remains committed to leveraging innovative design solutions that enhance user engagement and drive business success. His strategic mindset and hands-on experience make him a valuable asset to Grey Group and its clients, as he continues to push the boundaries of what is possible in user experience design within the healthcare industry.
Director UX Strategy at Grey Group in September 2022 to Present
Senior CX Product Designer at Arnold Worldwide in July 2021 to September 2022
Senior UX Designer at Havas Tonic in January 2021 to July 2021
Senior UX/UI Designer at Digitas Health in September 2020 to November 2020
Digital Design Director - UX/Digital Strategy at MJH Life Sciences™ in July 2018 to March 2020
Digital Design Director - UX/Web Production at UBM plc in August 2016 to July 2018
Senior Interactive Designer at Sikorsky in January 2016 to August 2016
Principal Owner at Shelay Consulting in June 2011 to December 2015
VIce President, Director of Creative Services at Luria Digital, LLC in January 2001 to June 2011
Senior Art Director at DMW Worldwide in June 2000 to December 2000
Senior Art Director at Grey Worldwide in June 1997 to June 2000
Art Director at Draft Worldwide - Interpublic Group (IPG) in October 1995 to June 1997
Art Director at Cheil Worldwide in September 1993 to September 1995
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Packaging Design
Event Production
Direct Mail
Print Design
Consultation
Interactive Creative Direction
Web Interface Design
Interactive Web
Web Content Writing
Healthcare Advertising
Business Analysis
User Experience ( UX )
Creative Direction
Branding & Identity
Advertising
Analytical Skills
Art Direction
Brand Development
Creative Strategy
Content Strategy
Design Principles
Digital Marketing
Digital Strategy
Direct Marketing
E-commerce
Graphic Design
Integrated Marketing
Responsive Web Design
Storyboarding
Television
User Interface Design
Web Design
Website Development
Wireframing
Adobe XD
Adobe Creative Suite
Team Leadership
Team Management
Visual Communication
User Journeys
Mood Boards
Inconography
Hands-on Design
User Interface Prototyping
Prototyping
Management
Business Development
Leadership
User Experience Design (UED)
A/B Testing
Logo Design
Social Media
Strategy
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Discover more about Grey GroupWhat is Rob Luria email address?
Email Rob Luria at [email protected]. This email is the most updated Rob Luria email found in 2026.
How to contact Rob Luria?
To contact Rob Luria send an email to [email protected]. (updated on October 31, 2024)
What company does Rob Luria work for?
Rob Luria works for Grey Group
What is Rob Luria's role at Grey Group?
Rob Luria is Director UX Strategy
What is Rob Luria's Phone Number?
Rob Luria's phone (***) ***-*317
What industry does Rob Luria work in?
Rob Luria works in the Advertising Services industry.
Rob Luria Email Addresses
Rob Luria Phone Numbers
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