Vice President, eCommerce and Digital Marketing
Minneapolis, Minnesota
Senior Consultant @ GLG Provide digital consulting services and managed projects for mid to large-cap companies and Private Equity firms, focusing primarily on strategic growth, business development, due diligence, marketing, digital, and change management engagements. Vice President, eCommerce and Marketing @ Bellacor Led Bellacor's operations for digital marketing, user experience, business analytics, content marketing, social media, email...
Senior Consultant @ GLG Provide digital consulting services and managed projects for mid to large-cap companies and Private Equity firms, focusing primarily on strategic growth, business development, due diligence, marketing, digital, and change management engagements. Vice President, eCommerce and Marketing @ Bellacor Led Bellacor's operations for digital marketing, user experience, business analytics, content marketing, social media, email marketing, CRM, site development, marketplace management, B2B lead generation, agency optimization, brand strategy and event planning. Owned the P&L for the B2C B2B channels.• Increased revenues by 20% and visits by 10%• Conducted RFP and transitioned to new digital marketing agency• Led design of new brand look and style From 2018 to 2019 (1 year) Greater Minneapolis-St. Paul AreaSenior Ecommerce Consultant @ The Hershey Company Leading consulting engagement on project to redesign Hershey’s ecommerce website, www.hersheysstore.com. Developing merchandising strategy of gifting and personalized products for Hershey core personas. Optimizing digital marketing and website experience to increase ecommerce revenues by over 50%. From 2017 to 2018 (1 year) Hershey, PAVice President, eCommerce and Digital Marketing @ Artsana Group Responsible for promoting Artsana's Chicco brand online via digital marketing, eCommerce and omnichannel from Chicco’s website and retail partners' websites.• Grew eCommerce revenue by 43%, AOV by 12% and Sales Margin by 50% since 2014 • Increased website traffic by 60% and Unique Users by 45% from 2014• Conducted RFP to select and manage agency for website redesign project for millennial audience• Developed plan for website redesign of mobile first UX with increased branded content• Negotiated with vendors for $400K+ savings along with increased functionality From 2014 to 2017 (3 years) Lancaster, PennsylvaniaGlobal Online Director, Digital Marketing and eCommerce @ Armstrong World Industries Executive responsible for 138 global web properties across US, Brazil, Canada, Mexico, UK, EMEA, Russia, Australia, India and Asia• Responsible for B2C and B2B web strategy development and execution• Manage team of 30 employees and contractors responsible for SEO, PPC, ecommerce, online advertising, mobile, social media, content, email, lead management, creative design, user experience, MVT, IT and web analytics• Manage the P&L for a global $500M+ budget and web project portfolio• Implemented organizational vitality program for developing digital team• Implemented Oracle’s (ATG) ecommerce platform, Adobe analytics suite, SilverPop’s market automation and email service, Endeca's faceted navigation, Bazaarvoice's product reviews and ratings, NetBiscuit's mobile websites, Channel Intelligence's eCommerce system, BrightEdge SEO automation and Spredfast's social CRM• Launched lead generation system that yielded 65% ROI and increased online revenue in 2012 by over 50%• Gold Content Marketing Award 2013• Best Global SEO Sigma Award 2012• Web Marketing Association Best in Industry Awards 2013 (Social Media & Email) and 2012 (Integrated Online Advertising and Email)• Web Marketing Association Outstanding Website Award 2011 From 2010 to 2014 (4 years) Lancaster, Pennsylvania AreaSenior eMarketing Manager @ Armstrong World Industries Responsibilities include ecommerce, content management, online advertising, SEM, SEO, interface design, usability and email marketing. Also, prioritized project portfolio and oversaw cross functional teams to ensure that projects are delivered on schedule and budget. • Web Marketing Association Outstanding Web Site Award 2009• Increased site traffic by 15% and success event conversions rose by 28% From 2008 to 2010 (2 years) Lancaster, Pennsylvania AreaSenior Manager, Online @ Dell Responsible for defining the online customer strategy for Dell Financial Services. Managed ecommerce and site operations for www.dell.com/dfs and directed $10M program of website improvements for infrastructure, services and business processes.• Dell MVP for 2007 • Managed P&L for finance sites • Increased revenue by 24%, site usage by 32% and customer satisfaction by 25%• Decreased operating expenses by 22% by reducing customer calls, check payments and paper statements• Managed site migration to new content management system From 2007 to 2008 (1 year) Austin, Texas AreaVice President/Director, Digital Marketing and Web Development @ Guaranty Financial Services Managed $5 million P&L and 20 analysts and developers that were responsible for the marketing, development and maintenance of web sites and applications for Guaranty Financial Services and Temple-Inland. • Increased online revenue 20%, while decreasing expenses and streamlining development cycle• Selected, negotiated and managed vendor relationships• Project Manager for selection and implementation of an online banking service• Implemented analytics, information security and website monitor applications• Increased self service by redesigning websites and online account applications• Implemented scorecard and service level agreements to track and improve work performance • Developed web strategies that supported the corporate strategic business plan From 2001 to 2007 (6 years) Austin, Texas AreaNational Account Manager @ Verizon Enterprise Solutions Corporate Account Manager, Enterprise Business May 1999 – March 2001.Analyzed customer requirements and proposed applications by using solution-selling techniques. • Prepared sales forecast and achieved revenue quota of $8 million. • Directed customer service team, product management and network engineering to implement services for customers. From 1999 to 2001 (2 years) Washington D.C. Metro AreaSenior Marketing Manager @ Verizon Enterprise Solutions Responsible for developing, implementing and promoting marketing plans, new applications, industry affinity marketing agreements and sales programs for the financial services industry. Supported customers and sales channel by providing web site content, newsletters, collateral, presentations and white papers. Administered all trade shows and handled relations with key analysts and publications for the financial services industry.• Exceeded Revenue Objectives for 1995-98 • Won Awards for Outstanding Performance: President’s Club (95, 96 & 97) and High Performance (98)• Published article in November 1996 issue of Bank Marketing, titled “The Next Wave in Retail Banking: Person-to-Person Marketing Via Interactive Video”• Project Manager for 1998 Large Business Services’ Malcolm Baldrige Application Team and team member for 1996 Application Team From 1994 to 1999 (5 years) Washington D.C. Metro AreaDirector, Business Development @ EON Performed business development for wireless telecommunications company by marketing wireless and interactive television applications to organizations nation-wide. • Managed team of 3 reps with a $1 million budget. • Lead cross-functional team to design and implement customer applications.• Trained in media relations by Hill & Knowlton to promote applications and services to industry analysts and media. From 1991 to 1994 (3 years) Washington D.C. Metro Area
GLG
Senior Consultant
Bellacor
Vice President, eCommerce and Marketing
2018 to 2019
Greater Minneapolis-St. Paul Area
The Hershey Company
Senior Ecommerce Consultant
2017 to 2018
Hershey, PA
Artsana Group
Vice President, eCommerce and Digital Marketing
2014 to 2017
Lancaster, Pennsylvania
Armstrong World Industries
Global Online Director, Digital Marketing and eCommerce
2010 to 2014
Lancaster, Pennsylvania Area
Armstrong World Industries
Senior eMarketing Manager
2008 to 2010
Lancaster, Pennsylvania Area
Dell
Senior Manager, Online
2007 to 2008
Austin, Texas Area
Guaranty Financial Services
Vice President/Director, Digital Marketing and Web Development
2001 to 2007
Austin, Texas Area
Verizon Enterprise Solutions
National Account Manager
1999 to 2001
Washington D.C. Metro Area
Verizon Enterprise Solutions
Senior Marketing Manager
1994 to 1999
Washington D.C. Metro Area
EON
Director, Business Development
1991 to 1994
Washington D.C. Metro Area
Provide digital consulting services and managed projects for mid to large-cap companies and Private Equity firms, focusing primarily on strategic growth, business development, due diligence, marketing, digital, and change management engagements. Provide digital consulting services and managed projects for mid to large-cap companies and Private Equity firms, focusing primarily on strategic growth, business development, due diligence, marketing, digital, and change management engagements.
What company does Richard Milliron work for?
Richard Milliron works for GLG
What is Richard Milliron's role at GLG?
Richard Milliron is Senior Consultant
What industry does Richard Milliron work in?
Richard Milliron works in the Internet industry.
Who are Richard Milliron's colleagues?
Richard Milliron's colleagues are Courtney Arena, Hannah Beaver, Lori Mannette, Christina Dobi, Christopher Sira, Egidio Pusateri, Ted Blom, Timir Karia, Stella Wojdyla, and Tsvetelina Delcheva
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