Master of Business Administration (M.B.A.) @
Dutch National (1964). Passionate, results-driven Executive with more than 20 years of experience in Telecoms, Media and ICT industry spanning marketing, sales, customer service, strategy, program management and general management roles both at local and international level. Experience with starting, growing and maintaining business in dynamic marketplaces both B2C and B2B. Experience with re-organization, integration, re-branding and
Dutch National (1964). Passionate, results-driven Executive with more than 20 years of experience in Telecoms, Media and ICT industry spanning marketing, sales, customer service, strategy, program management and general management roles both at local and international level. Experience with starting, growing and maintaining business in dynamic marketplaces both B2C and B2B. Experience with re-organization, integration, re-branding and cost reduction programs both in public listed as private equity funded environments. More than 15 years people management experience with teams upto 200 employees both in direct and project based reporting lines. P&L responsibility upto 110Mio. Euro revenue. Cost budget responsibility upto 320 Mio. Euro. Experience with Dutch, English, French, German and American business cultures. Operated from The Netherlands, Germany, United Kingdom and Luxembourg.
Likes professional challenges, focuses on results/getting things done. Active and loyal teamplayer with entrepreneurial spirit in building the company. Helicopter view with good feel for risks and putting strategy into practice. Motivational team player striving for the best solutions.
Markets: IT, Telecoms, Internet and Media
Specialities: building market positions in dynamic high tech marketplaces B2B and B2C, topline growth, team motivation and coaching, turn-around, re-branding and merger of activities/companies.
Owner and Managing Partner @ (Interim) management and consultancy on commercial and strategic topics. Specialties: top-line growth, rebranding, turn-around. Currently working for several Private Equity backed initiatives.
Marketing plan B2B segment Mobile Operator
Development of joint proposition of Digital Satellite TV and Solar Panels for TV operator and solar panel supplier
Benelux market analysis and entry strategy for international Contact Centre
Benelux market take-over candidate selection and commercial due diligence for international Contact Centre. Resulted in successful take-over in the Netherlands.
Development and launch preparation of Interactive Services for CI+ for International Cable Operator.
German market analysis and business development for international Contact Centre.
Setup of productline of wireless Home Automation & Security solutions for Dutch Direct Marketing &Sales Group focussing on senior consumer segment From August 2003 to Present (12 years 4 months) Executive Vice President CanalDigitaal @ Responsible for Marketing, Sales and Customer Service for CanalDigitaal. CanalDigitaal is the M7 brand operated in the Netherlands serving 1 Mio viewers with their digital satellite TV and radio service. Recently CanalDigitaal has launched its own triple play service offering ADSL broadband internet and Voice Over IP services along side its TV service. From January 2011 to October 2012 (1 year 10 months) Director @ Heading up Eviso Netherlands. Eviso markets Canal Digitaal in the Netherlands. As such Eviso is responsible for the all Canal Digitaal Marketing and Channel Management activities in the Netherlands for both B2C and B2B segments. Canal Digitaal offers digital satellite (HD)TV, internet and VoIP services to 1 Million Dutch viewers. From October 2009 to January 2011 (1 year 4 months) Chief Commercial Officer (CCO) @ Canal Digitaal provides digital tv (HDTV) and radio distribution in the Netherlands via the ASTRA satellite.
Responsible for both marketing and sales. From February 2009 to October 2009 (9 months) Director Sales Campaigns & Operations and Channel Management @ Responsible for all trade marketing and sales operations activities of T-Mobile NL for both residential and business channels: This includes:
- generation of leads and shoptraffic via sales campaigns;
- providing sales enablers to T-Mobile NL outlets;
- sales support;
- order intake;
- outbound logistics towards customers and outlets;
- service fullfillment (service activation, number porting etc).
Responsibile for sales channel strategy, planning, forecasting and budgeting for both residential and business channels. This includes:
- planning, reporting and budgeting of T-Mobile NL sales at SAC, SRC, channel, priceplan and handset levels;
- reporting of channel performance and profitability analysis;
- inbound logistics: procurement of handsets, SIM-cards and accesoires.
200 FTE team via 6 direct reports. Member of T-Mobile NL Leadership team and Sales Management Team. From December 2007 to February 2009 (1 year 3 months) The Hague Area, NetherlandsHead of Strategy & Programs @ Responsible for setting and driving strategy of new integrated Orange Netherlands in mobile, ADSL, VoIP, entertainment and multiplay/convergence marketplaces. Responsible for execution of transversal programs in the new integrated company including the operational and legal merge of Orange Nederland Breedband BV (ex Wanadoo) and Orange Nederland NV and the disentanglement of the company from FT-Group as preparation of its sale. Direct reporting line to the CEO and member of the Executive Management Team. From December 2006 to December 2007 (1 year 1 month) The Hague Area, NetherlandsProgram Director @ Integration of the customer facing activities and rebranding of three companies (Orange, Wanadoo and Equant) to implement integrated operator (triple play) for France Telecom in Netherlands. Managed 10 workstreams with 200 employees across 2 entities. Delivery new internal and external brand entity (Orange Open), integrated customer care, new internet portal and first converged multiplay offers (Unique, One Phone based on UMA technology). From December 2005 to November 2006 (1 year) Head of Business Marketing @ Built Orange NL B2B team and position from scratch in 6 months (soho,sme,corporate). Grew business and won price for best quality B2B mobile operator in NL. From November 2003 to December 2005 (2 years 2 months) The Hague Area, NetherlandsHead of Global Business Solutions @ Built international team and launched the first global B2B propositions for Vodafone under the umbrella " the world's largest office". From November 2001 to April 2003 (1 year 6 months) United KingdomManager Marketing Business @ Built team and full portfolio of B2B propositions from scratch. Achieved 30% marketshare and 150 Mio Euro revenue. From October 1996 to February 2001 (4 years 5 months) Marketing & Sales Manager Network Systems @ Built marketing and sales team. Won 750 Mio Euro deal for managed SDH networks for KPN Telecom, Swiss Telecom, Telia and Telefonica. From January 1992 to September 1996 (4 years 9 months) Sales Representative @ Sold IBM solutions to KPN Telecom. 3 times IBM 100% club From February 1988 to December 1991 (3 years 11 months)
Master of Business Administration (M.B.A.), In-company executive MBA @ Rijksuniversiteit Groningen From 2000 to 2000 MBA, Business Administration @ Delta University From 1989 to 1991 Ir, Electrotechnical engineering @ Delft University of Technology From 1982 to 1987 VWO, Gymnasium Beta @ Oelbert Gymnasium From 1976 to 1982 Rene Tensen is skilled in: B2B marketing, B2C marketing, Sales Management, Program Management, People Management, Sales Operations, Business Development, Telecommunications, Digital TV, E-commerce, Direct Sales, Dealer Networks, Customer Service, Affiliate Marketing, CRM