Goal-oriented and results driven MBA with 8+ years experience in digital product marketing. Specialties: product marketing, web analytics, customer engagement, conversion, quantitative and qualitative analysis, segmentation, customer acquisition, cross-functional project planning and execution, testing and optimization, dashboard creation and automation, customer experience, interactive channel management - SEM, SEO, display, and affiliate - business strategy, direct response communication, data feeds, pixel implementation, copy writing. Experienced with: Content management systems, Adobe Analytics and Target, Google Adwords, AdCenter, Marin Software,Commission Junction, MS Office suite, HTML & CSS editing

Senior Manager, Product Marketing @ Plan and lead promotional and editorial strategy to exceed revenue targets and drive customer engagement. Manage cross-functional initiatives to improve the customer experience and increase retention. Create and maintain business KPI dashboards to drive insights and improvements. Optimize the Audible member experience across all desktop and mobile surfaces. From November 2013 to Present (2 years 2 months) Senior Marketing Manager, Conversion @ Optimize website user flows for customer acquisition. Analyze web analytics for key growth opportunities. Support product and technology on site and feature enhancements. Drive cross-channel conversion testing and optimization, leveraging user research, brand standards, historical learnings and industry best practices. From January 2013 to November 2013 (11 months) Senior Marketing Manager, Customer Acquisition @ Drive customer acquisition through key performance channels including paid search, affiliate and social. Manage vendor relationships and $10MM+ marketing budgets to exceed customer acquisition goals within a strict CPA target. Conceptualize and manage internal and external initiatives to drive efficiency and growth. Continually execute copy, creative and segmentation tests to achieve optimal results. Collaborate with marketing team to analyze cross channel performance and develop new acquisition strategies. From April 2012 to January 2013 (10 months) Marketing Manager, Customer Acquisition @ Drive customer acquisition through affiliate, SEO, and SEM channels. Work cross-functionally with product and technology to launch acquisition driving website enhancements. Manage external vendor relationships. Analyze campaign performance metrics - CTR, CPC, CPA - to improve efficiency and identify growth opportunities. From June 2009 to April 2012 (2 years 11 months) Marketing Associate, Customer Acquisition @ From July 2008 to June 2009 (1 year) MBA Marketing Intern @ Intern for interactive advertising agency whose clients include Ancestry brands, AARP and Prevention magazine. Composed monthly demographic data reports for client websites. Analyzed monthly research data and ranked against competitors. Supported ad sales department with research needs. Project managed the reorganization of Interevco’s online ad gallery. Maintained company PowerPoint presentations to reflect current information. Researched and reported on industry analytics methods. Explored marketing and trade show sponsorship opportunities for company and clients. From January 2008 to July 2008 (7 months) Experiential Learning Graduate Assistant @ Graduate Assistant to the Dean of Experiential Learning. Acted as liaison between faculty, students, and community partners. Maintained learning community database for all current students. Organized and facilitated surveys to track program progress as well as input and tabulated data in SPSS. Updated Wagner Plan PowerPoint presentation to reflect current statistics. Assisted multiple departments daily with administrative duties. From August 2006 to July 2008 (2 years) Marketing Intern @ Itemized and filed expense reports. Maintained up-to-date artist tour calendars. Assembled mass mailings for artist development efforts. Organized and controlled office inventory of CDs. Supported multiple departments with daily administrative tasks. From January 2006 to May 2006 (5 months)

MBA, Finance @ Wagner College From 2006 to 2008 B.S., Marketing @ Wagner College From 2002 to 2006 Regina Markantes is skilled in: SEO, SEM, Interactive Marketing, Omniture, PPC, Google Adwords, Customer Acquisition, Online Marketing, Web Analytics, Digital Marketing, Online Advertising, Affiliate Marketing, Copywriting, Communications Audits, SiteCatalyst