Reggie Roach
Sr. Account Executive at Advance Local | Dedham, Massachusetts, United States
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Reggie Roach serves as the Local Sales Manager at Cox Media Group’s Boston 25 (WFXT TV), where he leverages over 25 years of industry experience to drive sales performance and foster a high-performing team of sales professionals. In his role, Reggie is dedicated to inspiring and developing his team, ensuring that each member maximizes their unique skill sets and natural talents. His leadership approach is rooted in a commitment to client-centric strategies, which not only focus on retaining and growing transactional business but also emphasize the importance of generating new business opportunities.
Under Reggie's guidance, the sales team engages in innovative problem-solving, utilizing data-driven decision-making to craft tailored solutions that meet the diverse needs of clients. His expertise in business relationship management and sales operations allows him to cultivate strong partnerships, ensuring that client satisfaction remains a top priority. Reggie's focus on fulfillment services and pacing enables the team to streamline processes and enhance overall sales effectiveness.
Key projects under Reggie's leadership include the development of targeted sales strategies that align with the evolving media landscape, particularly in the realm of digital advertising and sports marketing. His ability to build relationships and present compelling business strategies has positioned Boston 25 as a trusted partner for local businesses looking to amplify their reach. As a result, Reggie not only drives revenue growth but also contributes to the broader mission of Cox Media Group to deliver impactful media solutions that resonate with audiences across the region.
Sr. Account Executive at Advance Local in September 2024 to Present
Local Sales Manager, Cox Media Group at the local FOX affiliate WFXT Boston 25 at Cox Media Group in February 2022 to July 2024
Sr. Account Executive, Hearst Television at the Boston ABC affiliate WCVB-TV Channel 5 at Hearst Television in February 2000 to February 2022
Vice President at Boston Legacy Investing in January 2003 to January 2008
CMO at Xuden Group, LLC in September 2005 to January 2007
Advisory Board at Image Icon Entertainment in January 2004 to January 2006
Account Executive, Oldies 103.3 at CBS Radio in January 1998 to January 2000
Promotions Coordinator, WBZ Newsradio 1030 at CBS Radio in January 1997 to January 1998
Urban Music Rep at Polygram Group Distribution in January 1994 to January 1995
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Revenue & Profit Growth
Sales Development
Outbound Sales
Collaborative Leadership
Writing
Written Correspondence
Strategic Initiatives
Fulfillment Services
Quantitative Analytics
Entertainment Industry
Event Management
Partner Relationship Management
Easily Adaptable
Conflict Resolution
Pacing
Lead Qualification
Upselling
Business Relationship Management
Personal Drive
Go-to-Market Strategy
Strategic Insights
Live Events
Collaborative Style
Storytelling
Strategic Vision
Data-driven Decision Making
Key Performance Indicators
Competitive Landscape
Microsoft Excel
Management
Pitching Media
Collaborative Problem Solving
Case Studies
Automotive
Sales Operations
Strategic Thinking
Digital Marketing Analytics
Sponsorship Sales
Brand Activation
Strategy Implementation
Business Development
Music Industry
Business Insights
Sports
Sales Target Management
Key Account Development
Sales
Sales Strategy
Digital Media Sales
Digital Advertising Sales
Computer Literacy
Microsoft Office
Media Management
Local Media
Customer Service
Inventory Management
Forecasting
Budgeting
Presentation Skills
Presentations
Customer Retention
Team Leadership
Relationship Building
Negotiation
Business Strategy
Communication
Cold Calling
Sales & Marketing
Direct Sales
Client Relations
Sales Processes
Recruiting
Customer Satisfaction
Online Advertising
Digital Media
Media Planning
Mobile Marketing
Media Buying
Mobile Advertising
Digital Marketing
Marketing Strategy
Broadcast
Broadcast Media Sales
Advertising Sales
Google Adwords
Broadcast Television
Promotions
Advertising
Creative Direction
Strategy
Radio Advertising
Leadership
Wide Orbit
New Business Development
Sales Management
Media Strategy
Account Management
Sales Presentations
Team Building
Emotional Intelligence
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Discover more about Advance LocalWhat is Reggie Roach email address?
Email Reggie Roach at [email protected], [email protected] and [email protected]. This email is the most updated Reggie Roach's email found in 2026.
What is Reggie Roach phone number?
Reggie Roach phone number is C: (781) 733-9473.
How to contact Reggie Roach?
To contact Reggie Roach send an email to [email protected], [email protected] or [email protected]. If you want to call Reggie Roach try calling on C: (781) 733-9473. (updated on May 10, 2024)
What company does Reggie Roach work for?
Reggie Roach works for Advance Local
What is Reggie Roach's role at Advance Local?
Reggie Roach is Sr. Account Executive
What industry does Reggie Roach work in?
Reggie Roach works in the Marketing & Advertising industry.
Reggie Roach Email Addresses
Reggie Roach Phone Numbers
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