Rebecca B
Vice President Global Qualitative Research at PSB | Miami, Florida, United States
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Rebecca B. is a dynamic leader in the field of qualitative research, currently serving as the Vice President of Global Qualitative Research at PSB. With over 12 years of extensive experience, she has honed her expertise in understanding the intricacies of consumer behavior, particularly among minority and hard-to-reach audiences. In her role, Rebecca is not only responsible for spearheading innovative qualitative research methodologies but also for ensuring that PSB remains at the forefront of industry trends and insights.
Under her leadership, Rebecca has successfully expanded the firm’s qualitative capabilities, developing a robust framework that allows for scalable research across diverse markets. She has built and nurtured a talented team of qualitative managers, providing them with ongoing training and mentorship to enhance their skills in conducting in-depth interviews, focus groups, and ethnographic studies. Her commitment to operational efficiency and strategic insights has empowered her team to distill complex consumer feedback into actionable strategies that resonate with clients and their target audiences.
Rebecca’s fluency in Spanish and her adeptness in leveraging social media for research purposes further enhance her ability to connect with diverse consumer segments. She is a sought-after public speaker, sharing her insights on qualitative research trends and best practices at industry conferences. Through her leadership, Rebecca continues to elevate PSB’s position as a thought leader in qualitative research, driving impactful business development initiatives and fostering a culture of collaboration and innovation within her team.
Vice President Global Qualitative Research at PSB in April 2022 to Present
Director- Research and Insights at Collage Group in February 2019 to March 2022
Associate Director- Research & Insights at Collage Group in October 2016 to February 2019
Qualitative Project Manager at Ipsos in January 2016 to November 2016
Masters in Market Research and Consumer Behavior at IE Business School in October 2014 to July 2015
Senior Research Analyst, Product Development and Professional Services at Collage Group (formerly Latinum Network) in July 2012 to May 2014
Intern at FUSADES in June 2009 to July 2009
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Sales
Cross-functional Team Leadership
Management
Vendor Management
Moderating
Strategic Insights
Team Management
Cultural Diversity
Operational Efficiency
Spanish
Market Research
Marketing Strategy
Product Management
Negotiation
Analytics
Segmentation
Microsoft Office
Research
Customer Insight
Analysis
Business Development
Focus Groups
Data Analysis
Microsoft Excel
Leadership
Quantitative Research
Social Media
Strategy
Consumer Behaviour
Marketing
Public Speaking
Team Leadership
Time Management
Analytical Skills
Consumer Behavior
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Discover more about PSBWhat is Rebecca B email address?
Email Rebecca B at [email protected] and [email protected]. This email is the most updated Rebecca B email found in 2026.
How to contact Rebecca B?
To contact Rebecca B send an email to [email protected] or [email protected]. (updated on October 29, 2024)
What company does Rebecca B work for?
Rebecca B works for PSB
What is Rebecca B's role at PSB?
Rebecca B is Vice President Global Qualitative Research
What is Rebecca B's Phone Number?
Rebecca B's phone (305) ***-*502
What industry does Rebecca B work in?
Rebecca B works in the Market Research industry.
Rebecca B Email Addresses
Rebecca B Phone Numbers
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