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Rachna Lal's email & phone number

Social Media | Digital Marketing

Rachna Lal's Email Addresses & Phone Numbers

Rachna Lal's Work Experience

Hitachi Vantara

Senior Manager, Social Media Marketing

March 2018 to March 2020

San Francisco Bay Area/Bangalore

Pure Storage

Global Social Media Lead

July 2016 to February 2018

San Francisco Bay Area

Cisco

Social Media Manager, Cisco Support Community

October 2014 to June 2016

San Francisco Bay Area

Rachna Lal's Education

St. Anns' Senior Secondary School

University of California, Santa Cruz

Certificate, Search Engine Marketing and SEO

2018 to 2018

San Jose State University

MBA, Business

2009 to 2010

Rachna Lal's Professional Skills Radar Chart

Based on our findings, Rachna Lal is ...

Forward-thinking
Artistic
Calm under pressure

What's on Rachna Lal's mind?

Based on our findings, Rachna Lal is ...

54% Left Brained
46% Right Brained

Rachna Lal's Estimated Salary Range

About Rachna Lal's Current Company

Cisco

Responsible for social strategy & implementation for achieving social goals of awareness & engagement. Achieved a follower increase of 25% & increase in engagement of 96% in the first 6 months at Cisco.Social Marketing Strategy• Created the yearly & quarterly product roadmap for social media, delineating plans for expansion, innovation & optimization of current & proposed social...

Frequently Asked Questions about Rachna Lal

What company does Rachna Lal work for?

Rachna Lal works for Cisco


What is Rachna Lal's role at Cisco?

Rachna Lal is Social Media Manager, Cisco Support Community


What is Rachna Lal's personal email address?

Rachna Lal's personal email addresses are r****[email protected], and r****[email protected]


What is Rachna Lal's business email address?

Rachna Lal's business email address is [email protected]***.***


What is Rachna Lal's Phone Number?

Rachna Lal's phone (213) ***-*139


What industry does Rachna Lal work in?

Rachna Lal works in the Information Technology and Services industry.


About Rachna Lal

📖 Summary

Senior Manager, Social Media Marketing @ Hitachi Vantara Own social media for all corporate social channels, drive internal social communities, manage paid social strategy.• Responsible for all content (copy and creative) on Hitachi Vantara's corporate social media channels• Social Media Events Lead for all Hitachi Vantara events globally• Analyze & track all social media performance (post level) on a weekly & monthly basis• Manage the internal social communities- with social guidelines, training & governance content From March 2018 to March 2020 (2 years 1 month) San Francisco Bay Area/BangaloreGlobal Social Media Lead @ Pure Storage Leading Pure Storage corporate social media marketing strategy and execution. Increased engagement by 102%, reach by 111% and growth by 29%Social Media Strategy• Formulated the yearly and quarterly engagement and awareness goals for social media channels• Forecasted and managed yearly/quarterly budget for paid social media • Produced comprehensive event strategy planning & implementation for all major technology trade shows, e.g. VMworld, CiscoLive, GITEX, //Accelerate, AI Summit, HIMSS, etc.• Cross-functional coordination with Integrated Marketing, Product marketing, Alliance & Partner marketing for social launches of all campaigns• Worked with regional social teams to coordinate global product launches, global events and global content & copyPlatform & Channel Management• Managed all social media platforms, including Twitter, LinkedIn, Facebook, Instagram• Spearheaded the implementation & adoption of Sprinklr globally and achieved 100% global adoption of platform (via 1:1 Admin trainings)• Launched new Employee Advocacy tool, Dynamic Signal. Devised trainings, presentations & videos for admin and employee useSocial Metrics, Analytics & Reporting:• Established processes for monthly, quarterly and campaign based reporting for social metrics• Setup UTM-based tracking for Marketo/Adobe Analytics for tracking of social generated traffic, PDF downloads, video views and form fillsEvents Social Media • Achieved organic trending for #PureAccelerate 2017• Delivered #2 Share of Voice for VMworld 2017• Executed pre-, during and post event social media strategy and planning• Tracked Share of Voice, Hashtag performance for events • Increased event customer acquisition via paid social • Facilitated online engagement & increased booth traffic by running social contests• Measured & reported on event social media performance (pre, during, post)• Introduced and ran successful Tweetchats for product launches/thought leadership From July 2016 to February 2018 (1 year 8 months) San Francisco Bay AreaSocial Media Manager, Cisco Support Community @ Cisco Responsible for social strategy & implementation for achieving social goals of awareness & engagement. Achieved a follower increase of 25% & increase in engagement of 96% in the first 6 months at Cisco.Social Marketing Strategy• Created the yearly & quarterly product roadmap for social media, delineating plans for expansion, innovation & optimization of current & proposed social footprint• Forecast & management of the yearly/quarterly budget for paid social media • Proposed plans for enhanced social integration on the Cisco Support CommunityPlatform & Campaign Management• Manage social media platforms, including Facebook, Twitter, LinkedIn, Google+ (Sprinklr power user)• Build & optimize social media campaigns to achieve yearly goals of brand awareness & effective operationsSocial Metrics & Reporting • Improved the MoM & QoQ metrics tracking, redefined regular & event specific campaigns• Assessed industry & internal data for post timing to establish best practices for post scheduling • Leveraged data analytics to make informed decisions about social strategies & performance• Provide regular analytics & reporting on a monthly, quarterly, & annual basis to key stakeholdersSocial Best Practices for Global Teams• Provided direction on new strategies/best practices for social media to global marketing leads (Japan, Russia, LaTAM, China)• Conducted Sprinklr training sessions for SSPG team membersSocial Monitoring & Listening • Monitor Community presence on social networks, blogs, news for proactive responses to elite influencers • Utilize social listening tools & manually monitor each social channel to ensure a timely response to all technical & support queries• Continuously cultivate & engage with Cisco Support Community VIPs Social Advertising• Started with paid social media adverting on Facebook & Twitter since October 2015• Work with external vendors to manage SOW execution, PR creation, & PO tracking & reconciliation every month & quarter From October 2014 to June 2016 (1 year 9 months) San Francisco Bay AreaSocial Media Marketing Lead, SAP HANA & SAP D&T @ SAP • Devised and executed social media strategy for SAP HANA and SAP D&T products.• Content creation and curation for all SAP HANA & D&T social media channels to increase engagement and audience growth• Managed monthly/quarterly social media monitoring and reporting tracking key engagement metrics.• Increased Twitter mentions, replies & RT (+51%), reach (+80%), HANA blog comments (+68%), Facebook engaged users (+102%), total impressions (+92%), total reach (+62%) for Q2 2013.• Planned and executed social media strategy for both SAP and 3rd party events, e.g. SAPPHIRE NOW 2013, Predictive Analytics World 2013 and TiECon 2013• Created and executed social media campaigns for product launches, e.g. HANA Enterprise Cloud Launch and SAP Real-Time Data Platform Launch• Provided social media expertise and best practices for other departments, e.g for Sybase IQ and SAP EIM• Increased engagement using new engagement tactics, such as Tweet Chats• Contributed to the SAP HANA and SAP Community Network blogs• Optimized the SAP Technology YouTube channel for SEO• Support SAP Partner event and product promotions via SAP channels while providing social media guidance, e.g. for the Savvis partnership• Co-Management of 3rd party LinkedIn Group to increase engagement with technology professionals From February 2013 to July 2013 (6 months) Palo Alto, CADigital Marketing Manager @ OpsVeda Inc. #4 employee in a dynamic enterprise software start-up focused on rapid deployment solutions in the SAP ecosystem.1. Marketing Communications• Developed OpsVeda marketing strategy using aggressive marketing tactics. • Designed and wrote the complete print materials for company marketing, e.g. datasheets, case studies.• Conducted product research and satisfaction surveys. • Written all news announcements and managed PR for the company. 2. Digital Marketing• Created all content for the website, including writing all text and images• Designed and implemented VSSOD website using HTML, CSS• Executed email marketing campaigns for webinars and live events.• Created software product videos for the suite of OpsVeda products using Keynote (Sample: http://bit.ly/VSSODSalesBacklogNOW) 3. Social Media Marketing/SEO• Created and maintained company YouTube channel with SEO optimization• Managed the Twitter handle for the company (@OpsVeda)• Admin for company LinkedIn Page (https://www.linkedin.com/company/opsveda-inc) and Facebook Page (https://www.facebook.com/OpsVeda) • Managed the SEO strategy for company, tracking website traffic, ranking and analytics• Executed and maintained the company’s LinkedIn Ads and Google Adwords campaign• Maintained the company blog (http://www.opsveda.com/blog/)4. Event Marketing• Organized, marketed and attended all trade events and conferences.• Designed all tradeshow banners, posters and presentations.• Live social media coverage of all events5. End User Training and Education• Wrote software user manuals for company software and trained customers in operating the same. 6. SAP Partner Relationship Manager• VSSOD Point of contact for SAP Partner Advisor for all partnership related activities/events/concerns.• Singlehandedly converted SAP Partner Status from Bronze to Silver by executing various marketing campaigns. From April 2011 to January 2013 (1 year 10 months) San Jose, CAProject Management Intern @ Colliers International • Oversaw the complete interior design of a large super-specialty hospital of Columbia Asia.• Conducted regular client meetings for feedback and delivered status reports on project requirements. • Coordinated all architectural documents with the Bill of Quantities and Technical Specifications. From May 2009 to August 2009 (4 months) Bangalore, IndiaGraduate Student Research Assistant @ University of Michigan My research focused on the intersection of architecture and sociology. My work looked at how rapid globalization was changing India's urbanscape- in terms of glitzy shopping malls, exclusive gated communities and office buildings. I then concentrated on the role of shopping malls in redefining traditional gender roles of middle class Indian women. Presented my work "The Customer is Queen" at 23rd Annual South Asian Conference held at UC Berkeley. From September 2005 to August 2008 (3 years) Ann Arbor, MIAssistant Design Engineer @ MECON Limited, India • Coordinated a cross-functional project team of 12 consultants- architectural, structural, electrical and HVAC engineers for a large community college campus. • Designed the girls and boys Hostels, administrative building and staff housing for the campus.• Developed 3-D architectural presentations for state government clients. From December 2004 to August 2005 (9 months) Ranchi Area, IndiaAssistant Architect @ M/S Lines Architects • Led the 6 person architectural team and managed the structural and electrical vendors for a Primary School.• Created a series of 3-D models of various residential projects for client approval.• Designed a variety of private residences. From January 2004 to July 2004 (7 months) Gurgaon, IndiaInterior Design and Sales Consultant @ KAJARIA CERAMICS LTD • Redesigned the corporate showroom to showcase latest tile collections from India and abroad.• Conducted regular site visits to client projects to facilitate client participation and to understand the space before designing solutions. • Directly sold tiles in the showroom to meet aggressive monthly sales targets. From August 2003 to December 2003 (5 months) Gurgaon, India


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In a nutshell

Rachna Lal's Ranking

Ranked #1,293 out of 25,860 for Social Media Manager, Cisco Support Community in California

Rachna Lal's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Rachna Lal's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 85% chance that Rachna Lal is seeking for new opportunities

Rachna Lal's Social Media Links

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