I am immersed in the world of performance based web marketing and thoroughly enjoy all angles of it; from the creativity, analytical complexity, to the technology aspect. I have worked in a wide variety of environments ranging from start ups, mid size companies, to large leading brands. Thru this experience I have supported organizations from eCommerce to lead generation in both consumer and B2B markets. This has broadened my web marketing knowledge greatly and has enabled me to apply my knowledge and expertise in crafting customized search acquisition strategies unique to each business. I am very passionate about online acquisition and take pride in driving growth to the bottom line. Additional skills: Web Analytics, Product & Project Management, Web Testing & Optimization, Social Media Marketing, Multi-Channel Marketing, Content Marketing, eCommerce, Lead Generation

Search Marketing Manager | Global Marketing Operations @ LinkedIn is on a global mission to connect the world's professionals to make them more productive & successful. On the B2B side LinkedIn provides high powered sales, marketing, & recruiting solutions for companies of all sizes. I am currently seated in a center of excellence driving paid & organic search acquisition efforts for LinkedIn's sales, marketing, & talent business units. I partner with Marketing leads from each business unit in crafting & executing search acquisition strategies. In tandem, I work closely with Web Analytics, Web Development, & Engineering to drive technology driven projects in enhancing front & back end structural components in empowering search marketing efforts. I thoroughly enjoy the challenges search marketing faces in a B2B lead gen facing environment and am committed to building out world class search marketing programs for LinkedIn. From August 2014 to Present (1 year 3 months) Sunnyvale, CASenior Manager, SEO @ LegalZoom is a nationally recognized leading brand in providing technology driven online legal solutions for small businesses & families. I developed LegalZoom’s SEO strategy from the ground up in all aspects. I identified & solved site architecture & technical issues, led offsite promotions, managed ORM, and executed several on page optimization projects. I also helped source thousands of high quality expert written articles in covering a wide gap of informational search topics for all areas of the customer purchase funnel. In tandem, I successfully evangelized & lead efforts in producing a redesigned content center with an improved UX & CMS framework to house new and existing content. The results of my efforts helped grown non brand traffic by 109% YoY and captured rankings for several high competition head terms. From May 2013 to May 2014 (1 year 1 month) Mountain View, CASEO Manager @ CafePress is an eCommerce company that provides technology in scaling both custom user-generated & licensed designs on over 300+ million unique products. I lead an SEO team & worked closely with product, UX/design, web development, & engineering in implementing several dozen SEO projects. During my time at CafePress, Google was cracking down on web clutter w/ a series of algorithm updates. I was able to combat & prevent potential damage from Panda, Penguin, Pirate, and beyond while continuing growth. I gained deep technical SEO expertise managing SEO for a site with over 100MM pages. Aside from search, I also partnered in cross channel marketing efforts with SEM, Affiliate, & Display channels. I had also managed paid Facebook advertising programs with a direct report and carved out a strategy that proved to be ROI positive. CafePress was able drive organic traffic growth to consistent triple digit percentage YoY growth in both domestic & int’l markets. SEO had made a significant contribution to bottom line growth leading up to it's IPO. From November 2010 to May 2013 (2 years 7 months) San Mateo, CASEO Demand Analyst @ From May 2010 to November 2010 (7 months) SEO Analyst @ ExpertHub (now owned & operated by Nolo.com) provides a myriad of legal content and produces a vast amount of organic search traffic which generates client leads for attorneys across the nation. I helped support SEO efforts by crafting and executing search optimized content strategies among 25+ websites as well as leading offsite promotions. Traffic & lead gen in aggregate across the network of sites grew over 300% YoY. From March 2009 to May 2010 (1 year 3 months)

B.S. Business Administration, Finance @ San Jose State University Pratul Lakhotia is skilled in: SEO, CSS, Content Strategy, PHP, JavaScript, Viral Marketing, AJAX, Auditing, Search Analytics, Google Analytics, SEM, Omniture, A/B testing, E-commerce, Link Analysis, Link Building, Google Webmaster Tools, Search Engine Ranking, Technical Analysis, Online Marketing, Digital Marketing, Lead Generation, Social Media Marketing, Affiliate Marketing, Content Marketing, Web Analytics, Online Advertising, Strategy, Management, Marketing, Email Marketing