Piers Heaton-Armstrong's Email Addresses & Phone Numbers

Digital sales and marketing executive. Auditable track record in growing online businesses profitably. A strong product development and product marketing background in ever changing digital entertainment environments. Highly perceptive and analytical with an independence of thought. An early adopter of online sales & marketing techniques, especially in affiliate marketing, social media, customer acquisition and customer retention. Specialties:...

Digital sales and marketing executive. Auditable track record in growing online businesses profitably. A strong product development and product marketing background in ever changing digital entertainment environments. Highly perceptive and analytical with an independence of thought. An early adopter of online sales & marketing techniques, especially in affiliate marketing, social media, customer acquisition and customer retention. Specialties: Affiliate Marketing, Digital media & marketing, building and managing international teams, e-commerce, building online businesses, video services & video monetization, social media, general management, change management, strategic partnerships, International trends, Mobile, online advertising, music subscription services, video subscription services, product marketing & management, Digital Strategy, iphone applications, droid applications, web applications.General Manager Worldwide Marketing @ Lead engineering and business teams dedicated to growing and developing Amazon's worldwide marketing programs. From January 2011 to Present (5 years) Greater Seattle AreaVice President Global Consumer Marketing @ Leadership of the North American, European & Asian digital media groups. Responsibilities/Achievements: • Repositioning and growth of Real’s most profitable core business, RealPlayer. • Strategic development of consumer subscription services including Big Brother and SuperPass. • Traffic growth and advertising revenue growth across all consumer facing websites including Real.com, Film.com and International sites. • Leadership of all consumer functions including corporate sales and marketing, customer support, brand & product development, strategic partnerships and operations. • Championing social media as a core element of Real’s overall PR, marketing and communication strategy. From August 2009 to December 2010 (1 year 5 months) Area Vice President, International @ Additional Asia consumer responsibilities added to existing EMEA consumer responsibilities. Asia consumer business covers Japan, China & Asia Pacific regions and includes Games, Music & Video products & services. Managed P&L of $30m encompassing international advertising, building country specific subscription services & executing global strategy at a local level. Management of local sales & marketing, development, advertising, HR and Finance teams across Europe and Asia. From January 2008 to August 2009 (1 year 8 months) General Manager, Consumer Products & Services EMEA @ Overall responsibility for consumer products & services in Europe including local websites, the European advertising business, Video products including SuperPass Europe & Music products such as RealMusic. Led local teams across three locations comprising development, website management, sales & marketing, product management, PR, & online advertising. From August 2006 to January 2008 (1 year 6 months) Marketing Director, RealNetworks Europe @ Created new advertising sales group covering four European countries. Set up new online acquisition channels and partnerships. Created and implemented marketing and PR plans with customer research at the heart of every decision. Optimized existing revenue streams by improving customer experience and customer communication programs Improved Real’s visibility at trade shows and participated in relevant music, video and games panels. From August 2004 to August 2006 (2 years 1 month) Head of Online Sales & Marketing @ Created a new online channel for the Company, enabling customers to order Internet, TV & Telephony products online. Developed all online marketing and advertising campaigns targeting existing dial up customers with broadband propositions Grew the broadband subscriber base from 60,000 to 1.5m in 3 years. From January 2002 to July 2004 (2 years 7 months) Founder @ Targeted SMEs that had great looking websites but no online customers. Created cost effective marketing campaigns to help attract customers to their websites. SEO, paid search, affiliate marketing, email marketing and improved user experience were my tools. Sold the business a year later. From August 2001 to September 2002 (1 year 2 months) Commercial Director @ VC backed online barter marketplace to SMEs. I was recruited by the founders to develop B2B partnerships and recruit SMEs to the marketplace. Raised two rounds of funding before exiting during the dot com crash. From March 2000 to December 2001 (1 year 10 months) Senior Product Manager @ Recruited to a new team focused on building a website targeting Start Ups and Small Businesses called Bt GetStarted. The objective was to provide start ups with a one stop shop of products and services, from legal services to ISDN lines and printers. My team created & marketed the website as well as identifed appropriate content partnerships. From January 1999 to March 2000 (1 year 3 months) Business Development Manager @ I held key accounts such as IBM, SAP and other ERP vendors, the objective being to use research to identify new customer opportunities for these businesses. From February 1997 to January 1999 (2 years) Market Research Manager @ Largest wholesaler of food to catering firms. My role as market research manager was to undertake customer satisfaction surveys and qualitative interviews with business owners to help identify food purchasing trends and improve product lines. In 1995 I taught myself HTML and created the Company's corporate website. From January 1994 to February 1997 (3 years 2 months)