What company does Philip Nellenbach work for?
Philip Nellenbach works for Britvic Soft Drinks
What is Philip Nellenbach's role at Britvic Soft Drinks?
Philip Nellenbach is Global Consumer Planning & Insight Director
What industry does Philip Nellenbach work in?
Philip Nellenbach works in the Consumer Electronics industry.
Significant experience in leading the development of business and brand strategies, establishing and building holistic consumer insight and analytics teams. Proven record of leading and delivering positive change at senior business levels through strong consultative, facilitative and leadership skills. Have successfully led businesses in developing consumer and market based global strategies for product categories and adjacent/white space entries, brand positioning and advertising, innovation, retail trade channel distribution as well as geographic expansion. Expertise areas in global consumer research include custom research and syndicated research. Within that, specialities include consumer segmentation, advertising, innovation/NPD concept and product, brand health & positioning, in-depth qualitative consumer understanding, shopper insights and portfolio optimization.Global Consumer Planning & Insight Director @ From July 2015 to Present (6 months) Principal Consultant @ From April 2014 to Present (1 year 9 months) London, United Kingdom Philip Nellenbach is skilled in: Business Insights, Categorization, Shopper Marketing, Consumer Insight, Customer Insight, Brand Equity, FMCG, Consumer Products, Nielsen, Consumer Behaviour, Segmentation, Marketing Research, Brand Architecture, Product Innovation, IRI
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 1 month(s)
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