Results-driven business leader with an impressive and consistent track record of surpassing sales, agreed revenue and budget targets, improving operations, expanding businesses and developing people. Combine strong customer focus with board-level influence and expert negotiating ability. Demonstrate strategic future vision and powerful execution in challenging circumstances. Create, execute and drive the go-to-market strategies. High level of integrity with utmost respect from colleagues and clients including C-level individuals and industry-leading companies. Thrives in fast moving, innovative, dynamic, start up, VC backed SaaS eCommerce software companies

Chief Revenue Officer and Managing Director EMEA @ Social Annex, developer of an unified omni-channel Social Commerce and Customer Loyalty platform for the world’s leading enterprise and mid-size retailers and manufacturers ….. Social Annex is an enterprise Software-as-a-Service company that connects all the steps of buyer’s journey to deliver a remarkable customer experience that accelerates acquisition, conversion, and retention. It is the only company that puts unified Social Commerce and Customer Loyalty capabilities in one platform and offers fully managed service for the world’s leading enterprise and mid-size companies including the Internet Retailer Top 1000 brands. Social Annex suites of products include Customer Loyalty Programs, Sharing and Referral programs, Login Services, User Generated Content, and Visual Commerce. With over 100 employees, the company is backed by some of the most prominent technology investors including institutions such as Siemer Ventures, Tech Coast Angels, and Karlin Ventures and the founders and executives of Shopzilla, PriceGrabber, LegalZoom, Oversee.net, Disney Online, and Real Networks, and more. From February 2015 to Present (11 months) VP Worldwide Sales @ OneHydra is the only software available that automates the whole on-page SEO process, harnessing the power of the cloud and big data: to do it better, do it faster, do it at scale, and do it continuously. Integrating directly into your ecommerce and analytics platforms to instantly and continuously implement SEO changes itself (under your direction), OneHydra provides complete control over your pages, keywords and Search ROI and to drive near instant and real time increased traffic, conversions and revenue. Doing this we solve all the root cause issues that years of SEO agency hires, consulting recommendations and IT change requests haven’t been able to remedy. The result is an improvement in site wide SEO and revenue growth, from practically the moment its implemented…and we know no SEO agency will promise that. Ecommerce brands like Expedia, Currys, Debenhams and Superdry grow their SEO revenue with OneHydra. This is future of Search. Join the revolution today. From April 2014 to January 2015 (10 months) London, United KingdomVP Sales & Marketing @ Fits.me is the Virtual Fitting Room for online clothing retailers. The customer, buying online, can see how different sizes fit their body and choose the size that fits best. It solves one of the major problems for online clothing retail, increases sales and reduces costs associated with returns. For customers it makes shopping for clothes online easier. Fits.me is a software and biorobotics company for the apparel industry with passion for robots, fashion and the perfect fit. From scratch, built a sales & marketing organisation to produce above target bookings in the first year. Responsible for go-to-marketing strategy, building and leading the direct sales, marketing and client success teams of 14 people. Established new offices in London, Paris, Munich, Madrid, Auckland, New York and Los Angeles. Client wins included: Superdry, Hugo Boss, adidas, Boden, LK Bennett, Mexx, QVC, John Smedley, Henri Lloyd, Bilka, Savile Row, Isabella Oliver, Crew Clothing, M&CO, Musto & Austin Reed. From May 2012 to April 2014 (2 years) London, United KingdomSales Director @ CommunicateTV provides BBC-quality interviews that enable organisations to get their messages across in an efficient and cost-effective manner. CommunicateTV offers short, sharp, news bulletin-style interviews made by professional interviewers and presenters. The video is designed specifically to get corporate messages across to web-based audiences in an effective and cost-efficient manner. CommunicateTV enables companies to use video communication to drive forward their business by helping them sell, market, engage and educate. From March 2012 to May 2012 (3 months) UK Vice President @ VP Sales for UK Retailers, EU Financial Services and EU Manufacturers. Leading global social commerce SaaS platform provider with focus on consumer conversations and actionable business insight through collection, moderation and publication of customer reviews & ratings. $100M sales p.a. and 500 employees. Conceived, developed and implemented UK sales team’s go-to-market strategy with market sized vertical market and named account sales plan. Collaborated with marketing team to optimise targeted lead generation strategy. Revitalised staff, sales and organisational structure in UK and Europe, and recruited, trained and led talented new team members. Introduced sales support team comprising Sales Operations Manager, Pre-Sales Engineer and In-house Legal Executive, and coordinated Channel Director activities. Forged, grew and nurtured key business relationship with Austin, Texas HQ to harmonise UK / Austin activities and maximise product and growth opportunities. • Grew direct sales team to 16 employees including 5 new Sales Directors and 8 new 1-to-1-paired Market Development Managers. • Produced highly accurate forecasting at +/- 5% per quarter, met all budget targets and achieved / surpassed sales quota consistently: Client wins included: Arcadia, adidas, Hobbs, Aurora, Shearings, Wiggle, ThomasPink, The Entertainer, Slendertone, John Lewis, Samsung, Philips, Brother, Kaspersky, Hasbro, Lenovo & Kodak. From July 2010 to March 2012 (1 year 9 months) London, United KingdomEuropean Sales & Marketing Director @ - Responsible for UK, Europe & Russia. - Product & proposition development of Reevoo's B2B product reviews solution targetting consumer electronics manufacturers and retailers. - Doubled revenues in the last 12 months with quadrupling of revenues forecast in the next 12 months. - Led significant new account wins such as Bestbuy, Sony Europe, BuyItDirect, Samsung, Kodak, Sharp, LG, Hoover etc - Recruited and motivated a new sales & account management team. From October 2008 to July 2010 (1 year 10 months) Owner @ B2B sales and market consultancy for: - BuyItDirect Group: Relaunch CCTV website - InternetBuyer.co.uk: B2B sales of a "Where to Buy" widget to consumer electronics manufacturers. - Reevoo.com: Explored the opportunity to sell reviews to consumer electronics brands. From June 2008 to October 2008 (5 months) Sales & Marketing Director @ B2B & B2C sales of CCTV DIY kits and B2B sales of installed CCTV solutions to large retailers such as Lidl, Dominos Pizza and, Hotel Chocolat. From September 2002 to June 2008 (5 years 10 months) Director @ Short time as a Director of an online Art Gallery From August 2000 to September 2001 (1 year 2 months) Group Account Director @ Group Account Director and on the management team, responsible for the largest account team which included all the technology and ecommerce clients. From January 1999 to July 2000 (1 year 7 months) Client Services Director @ Worked with the MD to win new business and develop existing clients. Audi, VW and Shell were the most significant clients From February 1997 to December 1998 (1 year 11 months)

MBA, Business and Marketing @ Cranfield University From 2001 to 2002 BA hons, Business Studies @ Manchester Metropolitan University From 1988 to 1992 Cheltenham College From 1982 to 1987 Cheltenham College Peter Rankin is skilled in: E-commerce, Digital Marketing, New Business Development, Strategy, Marketing Strategy, B2B, Business Development, Management, Account Management, SaaS, Entrepreneurship, Social Media, Sales, Start-ups, Social Media Marketing