Peter Pitcher
GenAI Marketing Strategist at General Mills | London, England, United Kingdom
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As a GenAI Marketing Strategist at General Mills, Peter Pitcher is at the cutting edge of transforming marketing strategies through the innovative application of generative AI and automation technologies. With over 14 years of diverse experience at General Mills, Peter has cultivated a deep understanding of the food industry and the nuances of consumer engagement. His journey through eight distinct roles has equipped him with a unique blend of skills that drive cross-functional collaboration and innovative thinking.
In his current position, Peter is spearheading key projects that leverage generative AI to streamline content creation processes. By developing scalable solutions that cater to multiple brands and markets, he is not only enhancing operational efficiency but also significantly boosting the visibility and profitability of flagship brands. His expertise in project management and process improvement is instrumental in navigating the complexities of digital marketing, ensuring that campaigns are not only creative but also data-driven and results-oriented.
Peter's commitment to harnessing cutting-edge technologies is evident in his strategic initiatives, which include automating content workflows and optimizing digital capabilities. His ability to collaborate effectively with various teams, combined with his proficiency in vendor management and enterprise software, positions him as a pivotal player in General Mills' marketing landscape. As he continues to explore the potential of generative AI, Peter is dedicated to driving innovation that not only meets the demands of today’s consumers but also sets the stage for future growth in the ever-evolving food industry.
GenAI Marketing Strategist at General Mills in September 2023 to Present
Digital Capabilities & Data Manager EUAU (Marketing Capabilities & ConnectedCommerce) at General Mills in June 2022 to April 2024
Editorial Director (Marketing Capabilities) at General Mills in June 2020 to June 2022
Digital Product Manager (Marketing Capabilties) at General Mills in March 2018 to February 2021
Digital Producer EUAU (Marketing Capabilties) at General Mills in September 2015 to February 2021
Integration Planner at General Mills in September 2013 to August 2015
Senior Technical Specialist at General Mills in July 2013 to September 2013
Senior Technical Analyst at General Mills in August 2011 to August 2013
Technical Analyst at General Mills in July 2008 to August 2011
IT Support Technician EMEA at Ariba in October 2006 to July 2008
Helpdesk Technician at ROCC Computers in February 2006 to October 2006
Field Service Engineer at Maypace Systems Ltd in June 2003 to February 2006
Prep Technician at Maypace Systems Ltd in June 2002 to June 2003
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Generative AI
Automation
Strategic Leadership
Cross-Functional Collaboration
Content Strategy
Data-driven Decision Making
Innovative Thinking
Cross-functional Team Leadership
SharePoint
Process Improvement
Project Management
Continuous Improvement
Active Directory
Business Analysis
Vendor Management
IIS
Supply Chain
FMCG
ERP
Business Development
Enterprise Software
Integration
Management
Business Process Improvement
Fast-Moving Consumer Goods (FMCG)
Strategy
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Discover more about General MillsWhat is Peter Pitcher email address?
Email Peter Pitcher at [email protected]. This email is the most updated Peter Pitcher email found in 2026.
How to contact Peter Pitcher?
To contact Peter Pitcher send an email to [email protected]. (updated on November 05, 2024)
What company does Peter Pitcher work for?
Peter Pitcher works for General Mills
What is Peter Pitcher's role at General Mills?
Peter Pitcher is GenAI Marketing Strategist
What is Peter Pitcher's Phone Number?
Peter Pitcher's phone +44 ** **** *279
What industry does Peter Pitcher work in?
Peter Pitcher works in the Manufacturing industry.
Peter Pitcher Email Addresses
Peter Pitcher Phone Numbers
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