Pete Kidd

As the Senior Manager of Marketing & Communications at Notified, Pete Kidd leverages over 13 years of diverse experience to drive innovative content marketing strategies that resonate with audiences and elevate brand visibility. In his role as the global head of content marketing, Pete is instrumental in planning and executing comprehensive marketing programs that encompass a wide array of digital channels, including SEO-optimized websites, engaging social media campaigns, informative blogs, and dynamic webinars. His expertise in demand generation and paid media strategy allows him to effectively manage substantial media budgets, ensuring that campaigns on platforms like Google Ads deliver measurable results and contribute to lead generation and pipeline growth.

Pete's background in both corporate and product communications equips him with a unique perspective on storytelling, enabling him to craft compelling narratives that connect with target audiences. His work with leading global brands such as American Express, Comcast, and Ford has honed his ability to develop innovative digital strategies that not only boost brand awareness but also drive customer engagement. At Notified, he is committed to creating high-quality content, from eBooks and infographics to videos and podcasts, that not only informs but also inspires action.

With a skill set that includes writing, social media marketing, video production, and public speaking, Pete is adept at navigating the ever-evolving landscape of digital marketing. His passion for storytelling and strategic thinking positions him as a key player in Notified's mission to enhance communication and engagement in an increasingly digital world.