Paula Batten
Co-Founder at V.RO | United Kingdom
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Paula Batten serves as the Senior Director of Brand Marketing at CWT, where she leverages her extensive expertise in marketing strategy, product marketing, and brand engagement to drive impactful initiatives. With a robust background that spans product management, sales, and operations, Paula brings a customer-centric approach to her role, ensuring that every marketing effort resonates with target audiences. Currently, she is spearheading the development and execution of innovative brand campaigns following the successful launch of CWT’s new identity and positioning.
Her leadership in crafting strategic marketing plans has not only enhanced brand visibility but also significantly contributed to lead generation and customer engagement. Paula's ability to navigate the complexities of the online travel industry allows her to create tailored marketing strategies that align with market trends and consumer needs. She excels in cross-functional team leadership, effectively collaborating with various departments to ensure cohesive messaging and brand integrity across all platforms.
Key projects under her direction include the rollout of comprehensive marketing campaigns that have delivered measurable results, showcasing her adeptness in budget management and negotiation. Paula’s understanding of the product life-cycle further empowers her to launch new offerings that meet evolving customer demands, solidifying CWT’s position as a leader in the travel management sector. With a commitment to excellence and a passion for brand storytelling, Paula Batten continues to make significant strides in elevating CWT’s brand presence in a competitive marketplace.
Co-Founder at V.RO in September 2024 to Present
Senior Director Brand Marketing at CWT in February 2018 to June 2024
Senior Director Marketing Strategy at CWT in February 2013 to February 2018
Senior Director Customer Value Proposition, Operational Marketing at CWT in May 2012 to February 2013
Senior Director Hotel Product Worldwide at CWT in January 1995 to December 2010
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Cross-functional Team Leadership
Problem Solving
Organization
Budget
Product Marketing
Product Management
Business Travel
Management
Marketing Strategy
Outsourcing
Travel Technology
Budgets
Online Travel
Negotiation
E-commerce
Brand Marketing
Team Management
Marketing
Lead Generation
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What is Paula Batten email address?
Email Paula Batten at [email protected]. This email is the most updated Paula Batten email found in 2026.
How to contact Paula Batten?
To contact Paula Batten send an email to [email protected]. (updated on October 30, 2024)
What company does Paula Batten work for?
Paula Batten works for V.RO
What is Paula Batten's role at V.RO?
Paula Batten is Co-Founder
What is Paula Batten's Phone Number?
Paula Batten's phone +44 ** **** *974
What industry does Paula Batten work in?
Paula Batten works in the It Services And It Consulting industry.
Paula Batten Email Addresses
Paula Batten Phone Numbers
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