Paul Reason
Marketing Director - Marketing Transformation at Bacardi | Henley-On-Thames, England, United Kingdom
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As the Marketing Director for Marketing Transformation at Bacardi, Paul Reason is at the forefront of reshaping the brand's approach to market dynamics and consumer engagement. With a robust portfolio that includes iconic brands such as Grey Goose, Patron, and Bombay Sapphire, Paul leverages his extensive expertise in global brand development and strategic planning to drive significant growth and innovation across the company's diverse offerings. His role is pivotal in navigating the complexities of the spirits industry, where he focuses on enhancing core brand equity and ensuring top-box creative excellence.
Paul's commitment to performance improvement is evident in his leadership of key projects aimed at optimizing Bacardi's marketing strategies. By harnessing big data analytics, he identifies emerging consumer trends and preferences, allowing for tailored marketing initiatives that resonate with target audiences. His proficiency in portfolio management and e-commerce strategies has been instrumental in expanding Bacardi's reach in the rapidly evolving digital landscape, particularly in the no/low alcohol category, which is gaining traction among health-conscious consumers.
In addition to his strategic acumen, Paul is adept at managing P&L responsibilities, ensuring that marketing initiatives not only enhance brand visibility but also contribute to the company's bottom line. His experience in mergers and acquisitions further enriches his ability to identify and capitalize on growth opportunities within the competitive spirits market. Under his leadership, Bacardi is not just adapting to change but actively driving it, positioning the company for sustained success in an ever-evolving industry.
Marketing Director - Marketing Transformation at Bacardi in December 2020 to Present
Global Head of Customer and Shopper Marketing at Bacardi in November 2022 to Present
Marketing Director UK&I at Asahi UK in April 2018 to April 2020
VP Consumer Connections Europe at Anheuser-Busch InBev in January 2018 to April 2018
Marketing Director - Contemporary Brands at Anheuser-Busch InBev in August 2015 to January 2018
Premium Brand Director at SABMiller in May 2013 to August 2015
Trade & Shopper Marketing Director at SABMiller in October 2011 to September 2013
Marketing Director - Easy Drinking at SABMiller in August 2011 to May 2012
European Strategy & Growth Director at SABMiller in February 2009 to August 2011
Management Consulting at Capgemini Invent in December 2003 to February 2009
Analyst at PA Consulting in October 2001 to December 2003
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University of Warwick, Master of Business Administration (MBA), January 2011 to January 2014
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Brand Storytelling
Earned Media
Influencer Marketing
Team Leadership
People Development
People Management
Business Analysis
Business Analytics
Business Transformation
Consumer Insight Generation
Packaging Design
Positioning (Marketing)
Managing Agency Relationships
Retail Category Management
Category Insights
Brand Activation
Profit & Loss Management
Sponsorship Activation
Stakeholder Management
Business Case Development
Capability Development
ecom
Business Growth Strategies
ROI Management
Brand Communication
Brand Equity Development
Marketing Transformation
Digital Transformation
Business Strategy
Portfolio Management
Brand Management
Integrated Marketing
Change Management
Private Equity
Digital Marketing
E-commerce
Machine Learning
Competitive Analysis
Mergers & Acquisitions (M&A)
Acquisition Integration
Marketing Strategy
Business Planning
Strategic Planning
Financial Analysis
Project Management
Program Management
Advertising
Trade Marketing
Customer Insight
Product Innovation
Media Planning
Media Buying
Social Media Marketing
P&L Management
Shopper Marketing
Performance Improvement
Cross-functional Team Leadership
Innovation Management
Growth Strategies
Social Media Content Creation
Data-driven Marketing
Big Data Analytics
Deep Learning
Brand Equity
Brand Strategy
Market Entry
Consumer Insight
Category Management
Customer Marketing
High Performance Teams
Innovation Development
Agency Relationship Management
Global Brand Development
ROI Optimization
Experiential Events
Brand Design
Brand Identity
Due Diligence
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Discover more about BacardiWhat is Paul Reason email address?
Email Paul Reason at [email protected], [email protected] and [email protected]. This email is the most updated Paul Reason's email found in 2026.
How to contact Paul Reason?
To contact Paul Reason send an email to [email protected], [email protected] or [email protected].
What company does Paul Reason work for?
Paul Reason works for Bacardi
What is Paul Reason's role at Bacardi?
Paul Reason is Marketing Director - Marketing Transformation
What is Paul Reason's Phone Number?
Paul Reason's phone +44 ** **** *397
What industry does Paul Reason work in?
Paul Reason works in the Consumer Goods industry.
Paul Reason Email Addresses
Paul Reason Phone Numbers
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