Paul Mcclean

Q: What is Paul Mcclean email address?

Email Paul Mcclean at paul.mcclean@millwardbrown.com. This email is the most updated Paul Mcclean email found in 2026.

Q: How to contact Paul Mcclean?

To contact Paul Mcclean send an email to paul.mcclean@millwardbrown.com. If you want to call Paul Mcclean try calling on +14048089269 and +17703436024. (updated on October 30, 2024)

Senior Vice President/Global Client Partner for Kantar’s Coca-Cola partnership at Kantar | Roswell, Georgia, United States

About Paul Mcclean

As the Senior Vice President and Global Client Partner at Kantar, Paul McClean plays a pivotal role in shaping the creative landscape for one of the world’s most iconic brands, Coca-Cola. With over 35 years of experience in the advertising research industry, Paul has cultivated a deep understanding of brand equity and the nuances of effective creative content. His collaborative and perceptive approach has enabled him to become a trusted advisor to C-suite executives, ensuring that Kantar is recognized as the primary global creative development research partner for Coca-Cola across more than 100 countries.

Under Paul’s leadership, Kantar has successfully implemented best practices in creative testing and optimization, leading to a remarkable 25% increase in overall creative quality within the Coca-Cola system. His expertise in copy testing and quantitative research has been instrumental in refining the brand's messaging and visual identity, allowing Coca-Cola to resonate more deeply with its diverse consumer base. Paul has also spearheaded training and resource development initiatives that empower both client and agency teams, fostering a culture of knowledge sharing and continuous improvement.

Paul’s commitment to maximizing the impact of creative content is evident in his strategic oversight of key projects that leverage Kantar's extensive database for meta-learning. By harnessing insights from past campaigns, he ensures that Coca-Cola can adapt and innovate in an ever-evolving market landscape. His passion for creative research not only enhances the effectiveness of advertising strategies but also positions Coca-Cola to maintain its status as a leader in the global beverage industry.

Paul Mcclean Work

Senior Vice President/Global Client Partner for Kantar’s Coca-Cola partnership at Kantar in January 2008 to Present

Senior Vice President at Millward Brown Group. in January 2004 to December 2008

Vice President at Millward Brown Group. in November 1997 to January 2004

Paul Mcclean Skills

Brand Equity

Copy Testing

Advertising Research

About Paul Mcclean's Current Company

Kantar

Discover more about Kantar

Frequently Asked Questions about Paul Mcclean

What is Paul Mcclean email address?

Email Paul Mcclean at [email protected]. This email is the most updated Paul Mcclean email found in 2026.

What is Paul Mcclean phone number?

Paul Mcclean phone number is +14048089269 and +17703436024.

How to contact Paul Mcclean?

To contact Paul Mcclean send an email to [email protected]. If you want to call Paul Mcclean try calling on +14048089269 and +17703436024. (updated on October 30, 2024)

What company does Paul Mcclean work for?

Paul Mcclean works for Kantar

What is Paul Mcclean's role at Kantar?

Paul Mcclean is Senior Vice President/Global Client Partner for Kantar’s Coca-Cola partnership

What industry does Paul Mcclean work in?

Paul Mcclean works in the Research Services industry.