Digital Marketing Specialist
June 2015 to December 2015
Market Research Analyst
June 2012 to June 2015
VP, Digital Strategy and Analytics
Phoenix, Arizona Area
Director Digital Strategy and Analytics
November 2018 to December 2019
Director of Digital Strategy
April 2017 to December 2019
Sr. Digital Analyst
January 2016 to April 2017
Phoenix, Arizona Area
January 2015 to June 2015
Sr. Market Research Analyst
June 2013 to January 2015
Mesa Unified School District
August 2006 to June 2012
11455 E. Hampton Ave.
What company does Paul Headley work for?
Paul Headley works for Fairytale Brownies
What is Paul Headley's role at Fairytale Brownies?
Paul Headley is Digital Marketing Specialist
What industry does Paul Headley work in?
Paul Headley works in the Market Research industry.
Digital Marketing Specialist @ Fairytale Brownies From June 2015 to December 2015 (7 months) Market Research Analyst @ ethology I exist to perform two main funtions for a company's digital plan. First, I help optimize your website through keyword analysis in order for your company to gain relevancy in organic searches. Second, I analyze your social media presence to discover who's talking about you and where it's happening. From June 2012 to June 2015 (3 years 1 month) Scottsdale, ArizonaVP, Digital Strategy and Analytics @ Investis Digital Phoenix, Arizona AreaDirector Digital Strategy and Analytics @ Investis Digital From November 2018 to December 2019 (1 year 2 months) Phoenix, ArizonaDirector of Digital Strategy @ ZOG Digital From April 2017 to December 2019 (2 years 9 months) Phoenix, ArizonaSr. Digital Analyst @ ZOG Digital Research and intelligence requires exploring the topics target audiences are interested in by scrutinizing their search, social and paid media behaviors. The objective is to provide insights and tactical recommendations to help define audience segmentation, inform content development, and guide marketing strategy.Responsibilities include collecting, analyzing, and interpreting data, formulating reports, and making recommendations based upon the research findings. Organize projects from several different prospects / clients, and meet deadlines with deliverables Understand and document prospect / client KPIs, goals and challengesConduct in-depth, integrated data analyses of all digital marketing assets (SEO, SMM, SEM, analytics, and user experience) to better understand attribution modelsUse ZOG Digital, Google, Forrester and social media monitoring technology to track audience sentiment, content demand, seasonality + trends, and media type + location as it relates to demand-based topicsCombine online + offline, and quantitative + qualitative research to discover consumer behavior and intentBuild categorized keyword lists and prioritized taxonomies of relevant topics for target audiencesConnect audience segment data with content demand to create actionable recommendationsCreate data-driven, tactical insights: illustrate data graphically, translate complex findings in simple written texts, and produce actionable recommendations tied to ROI / KPIs / GoalsCollect data and assist with presentations to prospects / clients:Develop new presentation templates: Audience Intelligence, UX, Content Strategy, and Integrated Strategy Create personas and detailed audience segmentsProduce consumer journey maps and engagement funnels From January 2016 to April 2017 (1 year 4 months) Phoenix, Arizona AreaDigital Analyst @ ethology Audit analytics platform implementation on client websites and mobile apps to evaluate implementation, adherence to best practices, and alignment with client business objectives• Identify, prioritize, document, and implement strategic and tactical recommendations for data collection & analytics platform improvement• Identify performance metrics, KPIs, user segments, and key user interactions/behaviors critical to measure in order to demonstrate success in achieving client business objectives• Present analytics engagement objectives, measurement strategy, implementation plan, and detailed technical documentation to a wide range of client and internal stakeholders• Create detailed technical documentation for implementation of website and tracking code recommendations; implement recommendations via tag management platform, or provide implementation support to development/IT teams; QA implementation to verify functionality, identify any issues/incongruities and provide steps to resolution• Troubleshoot and resolve analytics data collection & reporting issues/inconsistencies by identifying and providing documented solutions for problems related to tracking code, implementation, website code/functionality, channel/traffic source identification, URL tagging, platform configuration, etc.• Create and present scheduled and ad-hoc reporting to internal and external stakeholders this includes the identification and acquisition of relevant data, data analysis to identify trends and generate both strategic and tactical insights, and data visualization for effective presentation of findings From January 2015 to June 2015 (6 months) ethologySr. Market Research Analyst @ ethology While maintaining my current responsibilities of aiding in the creation of integrated digital marketing plans through qualitative and quantitative online research. Our team hopes to start blurring the lines between traditional and nontraditional marketing, by integrating big data sets and surveys to better understand consumers' various paths to purchase and establish predictive consumer behavior patterns in various industries such as retail, eCommerce, healthcare, insurance and hospitality.As a data driven individual, I've built a strong working knowledge of Google Analytics. I utilize GA to aide in the creation of custom consumer profiles and attribution modeling. I also have personal and collaborative experience in tag placement and management. Due to the importance of paid advertising in the consumer's journey, I have a strong working knowledge of the creation, monitoring, testing, retargeting & reporting of paid campaigns within Google AdWords.Finally, I understand that social media marketing moves beyond the posting of engaging content, but in leveraging social channels to keep brands top-of-mind through the creation of paid campaigns and custom audiences in Facebook and external linking annotations and TrueView advertising in YouTube. I utilize research, analytics and the knowledge of current and evolving best practices to build a comprehensive picture of the online consumer, while creating integrated digital marketing plans to increase sales, create engagement and boost brand loyalty. From June 2013 to January 2015 (1 year 8 months) Scottsdale, AZ.Educator @ Mesa Unified School District From August 2006 to June 2012 (5 years 11 months) 11455 E. Hampton Ave.
Introversion (I), Intuition (N), Thinking (T), Judging (J)
2 year(s), 1 month(s)
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