Paul Castro
Vice President, Global Experience at Brink’s Inc | Lenexa, Kansas, United States
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Paul Castro serves as the Vice President of Experience at Balance Innovations, a Brink's Division, where he leverages over 20 years of expertise in User Experience (UX) and Customer Experience (CX) to drive transformative strategies within the enterprise Cash Management Software as a Service (SaaS) platform. In his current role, Paul leads the charge in developing and executing a comprehensive UX strategy that not only enhances user engagement but also aligns with the organization's overarching goals. His leadership has established robust UX/UI practices, fostering a collaborative environment among a talented team of designers and developers.
Under Paul's guidance, the department has successfully implemented innovative UI solutions that elevate the end-to-end customer experience, ensuring that every interaction—from initial contact to post-purchase loyalty—reflects a commitment to customer-centricity. He is adept at crafting user scenarios and wireframes that translate complex requirements into intuitive interfaces, ultimately driving measurable outcomes. His strategic vision encompasses the entire customer journey, allowing for scalable improvements that resonate with stakeholders across the organization.
Paul’s proficiency in tools such as Illustrator and Confluence, combined with his creative management and art direction skills, empowers him to navigate cross-functional teams effectively. By championing a consistent product UX vision, he not only enhances stakeholder collaboration but also positions Balance Innovations as a leader in delivering exceptional user experiences in the cash management sector. Through his dedication to innovation and excellence, Paul continues to shape the future of customer experience within the industry.
Vice President, Global Experience at Brink’s Inc in October 2024 to Present
Vice President, Experience (Balance Innovations Division) at Brink’s Inc in October 2019 to September 2024
Director of Experience (Balance Innovations Division) at Brink’s Inc in August 2019 to October 2019
Director of Customer Experience Marketing (Balance Innovations Division) at Brink’s Inc in September 2018 to August 2019
Head of User Experience at SMG - Service Management Group in September 2015 to August 2018
Associate Director, User Experience at VML in March 2013 to August 2015
Director, Product / User Experience / Creative at Front Flip in November 2011 to March 2013
User Experience Team Lead at Perceptive Software - A Lexmark Company in September 2007 to November 2011
Co-Founder, Creative and Chief Experience Officer at Tricycle Design in May 2005 to May 2008
Art Director at the Sunflower Group in January 2003 to January 2005
Creative Director at Icon Marketing Communications in January 2000 to January 2003
Senior Graphic Designer at Recycled Paper Greetings / DCI Studios in January 1998 to January 2000
Petty Officer Third Class at U.S. Navy in January 1990 to January 1994
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University of Kansas, Bachelor of Fine Arts - BFA, January 1996 to January 1998
Johnson County Community College, Graphic Design, January 1994 to January 1996
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Illustrator
InDesign
Photoshop
Flash
User Interface Design
Graphic Design
Team Leadership
Technical Leadership
Enterprise Software
Corporate Branding
User Experience
User Experience Design
Wireframes
Creative Management
Art Direction
Creative Direction
Mobile Applications
Brand Development
Adobe Creative Suite
Branding & Identity
Heuristic Evaluation
Web Design
User Research
Usability
Creative Strategy
Persona
Design Strategy
Content Strategy
Brand Developement
Confluence
Illustration
Cross-functional Team Leadership
Situational Leadership
Organizational Development
Style Guides
Product Documentation
Axure
Prototype
Leadership
Mentoring
Strategic Vision
User Scenarios
Information Architecture
Task Analysis
Experience Design
Wire Framing
User Interface
Graphics
Usability Engineering
Responsive Design
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Discover more about Brink’s IncWhat is Paul Castro email address?
Email Paul Castro at [email protected] and [email protected]. This email is the most updated Paul Castro's email found in 2026.
What is Paul Castro phone number?
Paul Castro phone number is (913) 209-8090.
How to contact Paul Castro?
To contact Paul Castro send an email to [email protected] or [email protected]. If you want to call Paul Castro try calling on (913) 209-8090. (updated on March 29, 2024)
What company does Paul Castro work for?
Paul Castro works for Brink’s Inc
What is Paul Castro's role at Brink’s Inc?
Paul Castro is Vice President, Global Experience
What industry does Paul Castro work in?
Paul Castro works in the Design industry.
Paul Castro Email Addresses
Paul Castro Phone Numbers
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