SENIOR SALES AND MARKETING EXECUTIVE
Corporate executive with entrepreneurial business development skills
Creative and energetic sales leader; a collaborative team builder and negotiator.
Proven ability to analyze businesses, markets and products, and implement growth opportunities.
Strategic thinker able to execute tactical solutions to improve competitive performance
Demonstrable track record of achieving consistent sales revenue, market share and profit goals.
Experience with high volume consumer product sales management
Established business P&L accountability and results, with progressive responsibility throughout career
Targeted product development skills, with general and sports marketing experience
International experience
Sales Management and Marketing Executive @ From July 2014 to Present (1 year 6 months) Regional Manager - Viva @ Account and Field Sales personnel management within the Independent Optical channel
Achieved a 12% increase over 2010 while liquidating 4 brands that represented 12% of the prior
year’s sales
Brand and Category Growth: Lead the company with sales 27% over target of #1 brand (Guess);
developed Harley Davidson into #3 Brand through account targeting and presentation; lead the
company in Sunglass Sales
Developed and coached 19 full time sales representatives, leading them to embrace a
sophisticated consultative selling methods beyond the traditional optical industry relationship
driven model
Leading advocate for 2 core marketing programs, now proven to substantially increase sales and
profitability
Created and implemented a “spiff” sell-through program for our #1 account, leading to a 20%
increase in sales
Received highest company award in 2011, “Region of the Year”. From August 2009 to January 2014 (4 years 6 months) VP Sales @ Sales and contribution margin accountability for the US Victorinox “Swiss Army Knife” division From January 2006 to September 2008 (2 years 9 months) Director - adidas Eyewear Division @ Sales and contribution margin accountability for the US adidas Eyewear division From January 2001 to December 2005 (5 years) VP - Lantis Merchandising Service Division @ Total profit and loss accountability for the Lantis Merchandising Services division From March 1992 to December 2000 (8 years 10 months)
BA, Economics @ Trinity College-Hartford From 1983 to 1985 Greenwich High SchoolSouthern Methodist University Patrick Cooper is skilled in: Merchandising, Cross-functional Team Leadership, Management, Sales, Team Building, Business Development, Leadership, Project Management, Negotiation, Entrepreneurship, Sales Operations, Marketing, Retail, Analysis, Forecasting