Vice President, Global Strategic Initiatives at Visa
San Jose, California
Imperial Oil (Exxon), Toronto, Canada
IT Team Leader
1994 to 1997
2012 to 2014
Executive Advisory Board Member
2011 to 2014
Executive Advisory Board Member
2005 to 2009
Worldwide Technical Sales Mgr.
1998 to 1999
Cambridge Technology Partners
1997 to 1998
1990 to 1994
Head of Consumer Information Services
2010 to 2015
Foster City, CA
JP Morgan Chase (Formerly Washington Mutual, Providian Financial)
Senior Vice President
1999 to 2009
Vice President, Global Strategic Initiatives
Foster City, California, United States
Vice President, Global Data and Business Intelligence
2015 to October 2019
Foster City, CA
What company does Nirmal Baid work for?
Nirmal Baid works for Imperial Oil (Exxon), Toronto, Canada
What is Nirmal Baid's role at Imperial Oil (Exxon), Toronto, Canada?
Nirmal Baid is IT Team Leader
What industry does Nirmal Baid work in?
Nirmal Baid works in the Financial Services industry.
IT Team Leader @ Imperial Oil (Exxon), Toronto, Canada From 1994 to 1997 (3 years) Advisor @ VuCast Inc From 2012 to 2014 (2 years) Executive Advisory Board Member @ Cloudera From 2011 to 2014 (3 years) Executive Advisory Board Member @ Unica Corporation From 2005 to 2009 (4 years) Worldwide Technical Sales Mgr. @ Influence Software Influence Software, acquired by Informatica, was a start-up specializing in packaged data warehousing solutions for SAP R/3 and Oracle Applications. From 1998 to 1999 (1 year) Senior Consultant @ Cambridge Technology Partners Led engagements for major clients – Silicon Graphics, Hewlett Packard, Cisco, Ryder and Corporate Performance Systems, UK. Delivered solutions in areas of e-commerce, CRM and credit modeling. From 1997 to 1998 (1 year) Research Associate @ ... Various research engagements at University of Toronto, Canada, Spar Aerospace, Toronto, AIT Thailand, and GINTIC Singapore in the field of knowledge engineering, data architecture and manufacturing simulation. From 1990 to 1994 (4 years) Head of Consumer Information Services @ Visa Lead development of Visa’s Consumer Information Products, a strong driver of revenue growth. Integrate card transaction data with issuer, merchant and 3rd party data to deepen Visa’s clients’ relationships with their customers and drive profitable behavior. Own data delivery of Visa’s consumer loyalty products – Visa Incentive Network, Real Time Messaging and Transaction-based Rewards Platforms. Enable offer delivery through online, mobile, direct mail and email channels.Drive a multi-year strategy for transforming Visa’s analytics infrastructure to enable actionable insights for clients. Lead multi-million dollar initiative to build out environment that will enable predictive modeling, targeted marketing, management reporting, and campaign metrics. Provide flexible capacity model through offshore analytics resources.Build and expand Hadoop Private Cloud to enable on-demand data-intensive revenue-generating business initiatives that require fast processing of large quantities of data. This infrastructure is a key enabler for innovation and speed-to-market of Visa products. From 2010 to 2015 (5 years) Foster City, CASenior Vice President @ JP Morgan Chase (Formerly Washington Mutual, Providian Financial) Built and led Direct Marketing Information Management operation of 190+ business and technical professionals delivering 300+ campaigns per month for Card, Retail Banking and Consumer Lending. Managed strategic planning and budgeting of $60 million per year. Delivered 700 million pieces of direct mail and 2 billion customer contacts driving new accounts growth and balance build.Created and managed an integrated customer data warehouse and a prospect data environment to effectively drive WaMu’s cross-sell strategy through building a single view of customer across retail, card and mortgage business lines.Developed a flexible and cost effective resource strategy through offshore outsourced unit in India and Philippines, delivering customer marketing lists, MIS reporting, analytics and data environment.Conceived and executed Providian’s multi-prong Direct Marketing CRM strategy. Reengineered DM platform, data environment and execution processes. Rolled out Unica Plan and Campaign to 500+ users across business lines. From 1999 to 2009 (10 years) Vice President, Global Strategic Initiatives @ Visa Focussed on building out strategic capabilities for Visa and our clients in Open Data, Data Sharing and Collaboration, Deidentification, Consent Management and broadly in Data Privacy area. Foster City, California, United StatesVice President, Global Data and Business Intelligence @ Visa Build and manage Global Data and BI function, a global team of 175 business and engineering resources, to enable Visa and its clients deliver value through data. Capabilities used by ~5000 global users.Envision and deliver a Single Source of Truth for Visa’s core global authorization, clearing, settlement, fraud, and digital data and analytics, enabling faster delivery of products and analyses with consistency. Increase analytics and BI adoption by 3X, NPS by 20 and data literacy by 2X.Institute foundational data governance programs including Data Steward Network, data quality, metrics certification, standards, and meta data management. Co-own the delivery of compliance with GDPR, CCPA and other global data privacy and localization mandates.Lead BI solution development team to deliver executive dashboards, global country and market level reporting, business measurement for Product, Sales, Merchant and Operations functions. Build a single source of truth for Global Merchant Data by applying AI: machine learning, crowdsourcing and 3rd party enrichments enabling a broad range of data products for clients.Lead strategic initiative to democratize data through a micro-services based API generation platform, and develop a product prototype for Actionable Fraud Intelligence. From 2015 to October 2019 (4 years) Foster City, CA
Extraversion (E), Intuition (N), Thinking (T), Judging (J)
3 year(s), 8 month(s)
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