Nikki Phillips
Director of Digital Transformation & Technology at British Triathlon Federation | London Area, United Kingdom
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Nikki Phillips serves as the Director of Digital Transformation & IT at the British Triathlon Federation, where her dynamic leadership and innovative mindset are pivotal in reshaping the digital landscape of the organization. With a robust background in sales and marketing, Nikki is not just focused on delivering results; she is committed to enhancing the overall experience for athletes and stakeholders alike. Her current role involves spearheading the development and execution of a comprehensive digital strategy that aims to elevate the Federation’s technological capabilities, ensuring that the Swim, Bike, and Run programs are seamlessly integrated and user-friendly.
Nikki’s expertise in digital systems and customer relationship management (CRM) plays a crucial role in her efforts to improve engagement and satisfaction among participants and fans. By closely collaborating with the Executive team, Home Nations, and the Board, she ensures that the digital transformation aligns with the Federation’s broader goals and objectives. Key projects under her leadership include the implementation of advanced digital platforms that facilitate online group exercise initiatives, enhance regional planning, and streamline the sales cycle management process.
Her extroverted and energetic approach fosters a collaborative environment, empowering her team to innovate and excel. Nikki’s strategic vision not only focuses on territory expansion but also emphasizes the importance of building lasting relationships with customers and stakeholders. As she continues to drive the digital transformation at British Triathlon, Nikki Phillips is dedicated to positioning the organization as a leader in the sporting community, leveraging technology to create an unparalleled experience for all involved.
Director of Digital Transformation & Technology at British Triathlon Federation in January 2023 to Present
Head of Digital (On Demand/Live Stream/ Human Performance Platform) at Be Military Fit in June 2021 to October 2022
Market Implementation Manager UK, EU, RIMEA ( Les Mills On Demand & Virtual ) at Les Mills International in July 2019 to June 2021
Global Sales Development Manager (LesMills On Demand) at Les Mills International in May 2018 to August 2019
Head Of Sales & Customer Experience at Swimming Nature in December 2017 to May 2018
UK & Ireland - Instructor Recruitment Growth Manager / Customer Support at Les Mills UK (LMUK) in January 2015 to December 2017
Head Of Sales UK at PlayFootball in December 2012 to December 2014
Regional Sales Manager at Holmes Place in May 2011 to December 2012
Sales Membership & Marketing Manager at Esporta in November 2008 to May 2011
Sales Manager at Virgin Active in June 2007 to October 2008
Regional Field Sales Manager & Training Manager at Kirby Company in January 2002 to July 2006
Field Sales Manager at Kirby Company in February 1998 to November 2001
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Reseller Programs
Customer Acquisition
Product Adoption
Project Implementation
territory expansion
Strategy
Membership Systems
Marketing Strategy
Marketing Communications Planning
Digital systems
Digital intergration
Content Management Systems (CMS)
Digital Strategy
Project Management
Integrated Marketing
Go-to-Market Strategy
MMS
Sales Management
Sales Process
Coaching
Direct Sales
Marketing
Sales
Sales Presentations
Training
National Sales Training
Management
Sales Cycle Management
Negotiation
Regional Planning
CRM
Team Building
Budgets
Business Development
New Business Development
Team Leadership
Data Analysis
Change Management
Budgeting
Leadership
Customer Relationship Management (CRM)
Virtual Fitness
Member Acquisition
Group Exercise
Online Group Execrcise
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Discover more about British Triathlon FederationWhat is Nikki Phillips email address?
Email Nikki Phillips at [email protected]. This email is the most updated Nikki Phillips email found in 2026.
How to contact Nikki Phillips?
To contact Nikki Phillips send an email to [email protected]. (updated on November 04, 2024)
What company does Nikki Phillips work for?
Nikki Phillips works for British Triathlon Federation
What is Nikki Phillips's role at British Triathlon Federation?
Nikki Phillips is Director of Digital Transformation & Technology
What is Nikki Phillips's Phone Number?
Nikki Phillips's phone +44 ** **** *359
Nikki Phillips Email Addresses
Nikki Phillips Phone Numbers
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