Nikki Jackson
Head of Demand Generation at Gusto | Washington DC-Baltimore Area
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Nikki Jackson is a dynamic and innovative marketing leader currently serving as the Head of Demand Generation at Gusto, where she leverages over 15 years of extensive experience in driving new customer acquisition and revenue growth. In her role, Nikki empowers diverse teams, including Paid Media, SEO, Web Marketing, and Lifecycle Marketing, to create and execute integrated marketing strategies that resonate across multiple channels. Her expertise in growth marketing and demand generation has been pivotal in developing world-class frameworks that facilitate predictable, compounding growth for the organization.
At Gusto, Nikki is spearheading key projects that focus on enhancing customer engagement and optimizing the user journey through data-driven insights and targeted campaigns. Her proficiency in B2B SaaS marketing allows her to navigate complex business challenges, ensuring that Gusto not only meets but exceeds its growth objectives. By harnessing the power of omni-channel marketing solutions, Nikki is adept at crafting compelling narratives that elevate brand awareness and drive conversion rates.
Nikki's strategic mindset, combined with her skills in digital marketing and advertising, enables her to implement effective go-to-market (GTM) strategies that align with Gusto's vision of simplifying payroll and HR for small businesses. Her commitment to fostering collaboration across teams ensures that every marketing initiative is not just a campaign, but a comprehensive effort to build lasting relationships with customers. As a thought leader in the industry, Nikki continues to push the boundaries of what's possible in demand generation, making her an invaluable asset to Gusto and the broader marketing community.
Head of Demand Generation at Gusto in October 2023 to Present
Vice President of Growth Marketing at Apex Growth in May 2022 to June 2023
Vice President of Marketing at Web.com in February 2020 to April 2022
Senior Director, Acquisition Marketing at Web.com in February 2016 to February 2020
Director, Digital Marketing Fulfillment at Web.com in January 2014 to February 2016
Manager, Digital Marketing Fulfillment at Web.com in July 2012 to January 2014
Search Marketing Manager at Web.com in April 2008 to July 2012
Placement Consultant at Staffing Solutions in January 2007 to January 2008
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Leadership
Growth Marketing
Content Marketing
Marketing
Advertising
Strategy
Strategic Partnerships
Marketing Operations
Product Marketing
Integrated Marketing
Marketing Budget Management
Business-to-Business (B2B)
Paid Social Media
Strategy Execution
Digital Channels
Adobe Experience Manager (AEM)
PPC
Google Adwords
SEM
Search Advertising
Facebook Marketing
SEO
Landing Page Optimization
Google Analytics
Online Marketing
Social Media Marketing
Online Advertising
Digital Marketing
Mobile Marketing
Social Media
Account Management
Web Analytics
Search Engine Marketing (SEM)
Pay Per Click (PPC)
Affiliate Marketing
Organic Search
Search Engine Optimization (SEO)
Marketing Strategy
Communication
Cross-functional Team Leadership
E-commerce
Software as a Service (SaaS)
Demand Generation
Paid Media
Go-to-market Strategy
Data Analytics
Brand Marketing
Integrated Brand Marketing
Email Marketing
Brand Strategy
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Discover more about GustoWhat is Nikki Jackson email address?
Email Nikki Jackson at [email protected] and [email protected]. This email is the most updated Nikki Jackson's email found in 2026.
How to contact Nikki Jackson?
To contact Nikki Jackson send an email to [email protected] or [email protected].
What company does Nikki Jackson work for?
Nikki Jackson works for Gusto
What is Nikki Jackson's role at Gusto?
Nikki Jackson is Head of Demand Generation
What is Nikki Jackson's Phone Number?
Nikki Jackson's phone (206) ***-*112
What industry does Nikki Jackson work in?
Nikki Jackson works in the Marketing & Advertising industry.
Nikki Jackson Email Addresses
Nikki Jackson Phone Numbers
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