Product Owner @ From October 2015 to Present (3 months) Sydney, AustraliaProduct Manager @ Reporting to the CEO, I look after the Datalicious product portfolio, which consists of a Tag Management System (SuperTag), and a cross-channel predictive analytics and segmentation platform (OptimaHub). I am responsible for turning vision into strategy and a clear roadmap. A big fan of the lean startup methodology, I try and use lean canvas as often as possible to define the product and major features to be built.
I work with a distributed team of front-end, back-end, and mobile developers based in Sydney, the Philippines, Poland, Greece and Germany. Keeping everyone on the same page can be challenging, and we use lots of tools to help us with that, such as Trello, Confluence, GitHub and Slack. Agile is the company's DNA, but we've made some steps towards formalizing it, introducing bi-weekly planning and sprints, morning stand-ups (I admit "morning" is a bit arbitrary with that many time zones) and user stories as requirements. Our products are SaaS, so naturally we make use of some of the more popular cloud and big data stacks out there (e.g. AWS, Google Cloud Services).
I work closely with the Marketing and Sales teams, writing blog posts for new features, providing training, and recording educational videos. I do product demos for prospects, and help with the solution design as required throughout the sales cycle. Product pricing is part of my responsibilities, and I've been working with the Sales team on introducing a simple and transparent model to easily on-board prospects.
While staying focused on our product and customers, I keep competitors on our radar by conducting on-going research, and identifying key challengers early on. From June 2014 to October 2015 (1 year 5 months) Sydney, AustraliaProduct Manager @ Perform Market Analysis - Identify competitive and alternative offerings. Assess strengths
and weaknesses and develop a strategy for winning.
Maintain Product Roadmap - Illustrate the vision, key releases, deliverables and themes for the
product.
Develop Product Strategy - Through the creation and maintenance of lean canvases, define the product and major features to be built.
Facilitate Product Planning - Collaborate with engineering to spike potential features and ideas. Push the boundaries of existing products through active use. Iterate on prototypes with Interaction Designers and engineering. Create feature and user stories to illustrate customer problems and needs in story form to put problems in context. From February 2014 to June 2014 (5 months) Business System Analyst @ Did business analysis in the team responsible for the design, implementation and ongoing improvement of internal (CRM, Licensing, and Provisioning systems) and client-facing systems (Online Shopping Cart, Client Profile/My Account, Purchase Management).
My work involved gathering requirements from stakeholders (Sales, Marketing, Business Development, Product Managers and Product Marketing Managers) to define scope and design of requested features, as well as estimation and team effort planning together with the team lead and product manager.
I was involved in the research, evaluation and integration with various third-party services (external payment services, marketing automation software, public databases). From November 2013 to February 2014 (4 months) BulgariaJunior Business System Analyst @ From January 2013 to November 2013 (11 months) BulgariaSolutions Analyst @ I was part of the team responsible for the implementation of the Application Processing System for 'Dell Financial Services' Europe. Work included design and implementation of segmentation rules and decision trees for stored procedures, system integration with a number of European credit bureaux (Dun and Bradstreet, CRIF, Banque de France), unit, integration and end-to-end testing of the solution, as well as release management i.e. promotion of new features to Development -> Testing -> UAT -> Production environments. From October 2012 to January 2013 (4 months) BulgariaBusiness Analyst @ Work on design, implementation and validation of Application Processing Systems and Decision Making solutions across the EMEAI region.
- Analysis of client data
- Design and build client specific solutions to meet agreed requirements
- Work on-site & remotely with client’s team to implement and configure customer-specific solutions
- Test built solutions against specification to ensure they meet requirements & quality standards From October 2011 to October 2012 (1 year 1 month) Tax Consultant Trainee @ From June 2011 to October 2011 (5 months) Bulgaria
Bachelor of Arts (B.A.), Double major in Economics and Business Administration @ American University in Bulgaria From 2007 to 2011 High School Diploma @ First English Language School, Sofia From 2002 to 2007 Nicolay Alexiev is skilled in: Requirements Analysis, Business Strategy, Business Intelligence, Management Consulting, Business Analysis, Decision Analysis, Decision Trees, Scorecard, CRM, Analysis, Data Analysis, Leadership, Strategic Planning, Entrepreneurship, Strategy