Nicolas Launay
Vice President Global Commercial Strategy & Analytics at BIC at BIC | Greater Paris Metropolitan Region
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Nicolas Launay currently serves as the Vice President of Global Commercial Strategy & Analytics at BIC, where he plays a pivotal role in shaping the company's commercial landscape within the Fast-Moving Consumer Goods (FMCG) sector. With extensive experience in developing robust business strategies, Nicolas leads a central team of over 30 professionals, leveraging deep channel and category expertise to drive commercial excellence and sustainable, profitable growth. His leadership is characterized by a passion for teamwork and people development, fostering an environment where cross-functional and multicultural teams can thrive.
In his current role, Nicolas is instrumental in crafting and executing the Revenue Growth Management (RGM) strategy, which includes defining omni-channel guidelines across critical RGM levers such as pricing, promotions, trade spend, and assortment. His strategic thinking and analytical skills enable him to design comprehensive Category Development strategies that align with evolving market dynamics and consumer behaviors. By implementing innovative omni-channel tactics, he ensures that BIC remains competitive and responsive to shopper needs, ultimately enhancing brand performance and market share.
Nicolas's expertise in negotiation, customer management, and account management further solidifies his position as a key player in BIC's commercial strategy. His commitment to driving sales processes and enhancing brand management reflects his deep understanding of the consumer products landscape. As a member of the Group Commercial leadership team, he is not only focused on immediate business objectives but also on building long-term capabilities that will position BIC for future success in an ever-changing market.
Vice President Global Commercial Strategy & Analytics at BIC at BIC in March 2019 to Present
Vice President Sales Europe at BIC in January 2015 to February 2019
Sales Director Europe at BIC in November 2012 to December 2014
Sales Director France at BIC in March 2011 to October 2012
Sales Manager Key Accounts France at BIC in November 2010 to February 2011
Key Account Manager France at BIC in November 2008 to October 2010
Key Account Manager France at United Biscuits in February 2007 to October 2008
Sales Development Director France at United Biscuits in February 2004 to January 2007
Trade Consumer Manager France at United Biscuits in March 2003 to January 2004
Regional Manager International Sales at United Biscuits in February 2001 to February 2003
Hiring & Training Manager France at United Biscuits in May 1998 to January 2001
Sales Analyst Key Accounts at PepsiCo in June 1997 to April 1998
Regional Field Sales Manager – France North West region at PepsiCo in January 1996 to May 1997
Sales Representative – France Normandy at PepsiCo in June 1994 to December 1995
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Marketing
People Development
Hiring
Direct Sales
Organization Skills
Strategic Thinking
Sales Processes
Recruiting
Contract Negotiation
Project Management
Sales and Marketing
Client Relations
Business Strategy
International Sales
Negotiation
FMCG
Sales Management
Marketing Strategy
Trade Marketing
Key Account Management
Customer Insight
Key Account Development
Consumer Products
Fast-Moving Consumer Goods (FMCG)
Account Management
Business Development
New Business Development
Brand Management
Sales Manager
Shopper Marketing
Change Management
Strategy
sales
Management
Leadership
Interpersonal Skills
Category Management
Revenue & Profit Growth
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Discover more about BICWhat is Nicolas Launay email address?
Email Nicolas Launay at [email protected]. This email is the most updated Nicolas Launay email found in 2026.
How to contact Nicolas Launay?
To contact Nicolas Launay send an email to [email protected]. (updated on September 13, 2024)
What company does Nicolas Launay work for?
Nicolas Launay works for BIC
What is Nicolas Launay's role at BIC?
Nicolas Launay is Vice President Global Commercial Strategy & Analytics at BIC
What is Nicolas Launay's Phone Number?
Nicolas Launay's phone (**) *** *** 186
What industry does Nicolas Launay work in?
Nicolas Launay works in the Industrial Machinery Manufacturing industry.
Nicolas Launay Email Addresses
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